New York Market

In NYC for market.. Debuting Spring 09 at our new showroom Steven Alan and over at Capsule trade show.

Cassette Spring 09 Femme

LA BFF-Kick off Meet / Party

  • Posted on: July 18th, 2008
  • Posted in: Updates

Met up with Brendt of BFF for the LA Kick off party for the bicycle film festival here in LA..



  • Posted on: July 17th, 2008
  • Posted in: Updates

Bicycle Film Festival is in town….

1) Flyer for the Bicycle Film Festival kick off (tonight)… 2) Click on the flyer for show times..


Z-Trip :: 2 Live Crew

55DSL hosted BPM’s 12th Anniversary party with the DJ AM, TroubleMaker, Bloody Beetroots, Old school Miami Bass 2 Live Crew and DJ Z-Trip…

(In a mumbling voice..) While 2 Live Crew on stage it got a little raunchy…Cough Cough..





1)Ann (55dsl), Bronques-nuff said, Charlene (55dsl–Jr. Lucky Bastard..)


Cassette sticker on Mstrkrft’s laptop..


Extended Play..

  • Posted on: July 14th, 2008
  • Posted in: Updates

Cassette– Extended Play at the Detroit Bar.


Thanks to all the people that came by to show support this Sat in Orange County.

Special thanks to noMSG and all the dj’s that came through Wendy City, Tina T, C-Town, Acid Girls and Trouble Maker..

And another special thanks to all the brave souls tearing it up on the dance floor, Good times..

2) C-Town


1) Trouble Maker 2) Acid Girls

2) noMSG, Tina-T, and Trouble Maker..

Mike Shinoda

  • Posted on: July 14th, 2008
  • Posted in: Updates

Rolled with Joe Hahn (Linkin Park) to his band mate Mike Shinoda’s (Linkin Park) pre opening art show across the street at the Japanese American National Museum in little Tokyo. Linkin Park is currently one of the largest rock bands on the planet selling more than 40 million records and winning 2 Grammy Awards.


1) Mike 2) Mike Shinoda, Joe Hahn, and Shepard Fairey.



  • Posted on: July 14th, 2008
  • Posted in: Updates

Our buddy Tal had a night at Central in Hollywood last week…


1,2) Tal and Audrina Patridge from MTv’s Hills


1) Brandon Saller from Atreyu and his wife Ashley, Tal. 2) Keller and Dingo

The Cover Mag.

Hit in Japanese ‘Cover Magazine’..

The CoverThe Cover

Cassette Spring Fleece “Nate Short.”


  • Posted on: July 9th, 2008
  • Posted in: Updates

Mr. Joe Hahn of Linkin Park rolled through the studio today after seeing Batman.  Joe was invited to see a spacial screening with 10  other people in a IMAX theater….(How do you say lucky….)

Joe was kind enough to let me drive his 500hp V-10 Bat Mobile… Whoopie… sooo fun…

Joe….Thanks for Lunch and letting me drive your Bat Mobile… vroom vroom..


Theme Magazine 15

John ‘n Jiae and the guys at Theme have done it again.. With issue 15.. “On Your Mark” The Beijing Olympics issue.

This issue features way to many things to list… This issue covers the gamut of from secrets of ancient Chinese medicine using 6 to 20 herbs to help heal sports injuries…. to featuring the great Cai Guo-Qiang.

Theme Magazine

Theme Magazine

Cai Guo-Qiang. (Black Rainbow… )

Theme Magazine

Yellow cassette at Barney’s New York featured on page 103

Last Nights Party

  • Posted on: July 8th, 2008
  • Posted in: Updates

Leave it up to Bronques to catch a great shot (while in London no less)..

1) Cassette “Please” tee..

Please feel free to shut the fuck up..

Detroit Bar – OC

  • Posted on: July 8th, 2008
  • Posted in: Updates

Detroit Bar - OC

Pretty Red Dress

  • Posted on: July 3rd, 2008
  • Posted in: Updates

Rolled up with Tal and Dingo to Lindsay Lohan’s private B-Day bash at Teddy’s..

DJ AM was on the tables.. I haven’t heard anyone cut it up between the tracks like AM in a long time..



  • Posted on: June 30th, 2008
  • Posted in: Updates

Kicked at the EM studio in Echo Park this weekend.. Enjoyed some beers and watch the day go by.. emem

1)Haze 2) Klipsch

Audrina in Turquoise

Audrina Patridge of the Hills spotted wearing our jeans..


Christian Hosoi

  • Posted on: June 27th, 2008
  • Posted in: Updates

Our buddy John Lee of Theme Magazine (nyc) swung by the studio to pick me up to go have lunch with Christian Hosoi. John recently wrote a nice piece on Christian in Theme for the Rebel issue. I haven’t seen Christian in ages.. We used to live a block and a half from each other. Back in the day I used to sk8 by his house on my way to get a double scoop of Thriftys ice-cream. It was good catching up with him for a quick reminisce of sk8 pro central (his house back in the day).. Here’s a pic of John and Hosoi at lunch..

Christian Hosoi

Kill Hannah

Check out what our buddy Josh Madden styled using our Bruno Jacket..

kill hannah

1) Matt of Kill Hannah..


  • Posted on: June 25th, 2008
  • Posted in: Updates

Our girl SuChin is a host on the new eco show “G Word” on Discovery green channel.. She gave us a new little eco-sphere.. It’s soo cool. It’s a little sealed glass ball that is totally self sustaining.

Here some words on the eco-sphere::

Contained in each of these beautifully crafted spheres are several key components, each of which are critically important to one another. Active micro-organisms, bright red shrimp, and algae comprise the biological elements whose symbiotic relationship means they could not exist without each other. Their environment is composed of filtered seawater, Gorgonia (a non-living branch-like material), and gravel. Gorgonia and gravel serve as hiding places for the animals and provide the algae and micro-organisms with a stable platform for growth. Culminating in a perfect biological balance, each Ecosphere is a wonderful example of nature. This is how it works: First, light energy is used by the algae to fuel the photosynthetic process which produces oxygen as a bi-product. Then, using the oxygen, the shrimp produce carbon dioxide, which is used by the algae. The shrimp also produce waste product, which is then utilized by the micro-organisms who break it down into basic nutrients that can be used by the shrimp and algae. It is a perfect circle needing nothing more than light. (read more :: get one here) biobiobioeco

SuChin – Pehrspace

Our buddy SuChin was in town for a hot sec. Before going back to New York she found some free time and swung by the studio. On our way to get some food we swung by to pick up Rickey Loc..

suchinSuChin - Pehrspace

1) The Yummy yummy.. “Cha Cha Cha” {Virgil and Melrose}

SuChin - Pehrspacesuchin

1) Shortstop.. {Sunset}


It so happened to be Pehrspace night that Rickey’s been telling me about..


1) Inside: Band setting up.. 2) Outside: Girl getting videoed.




Scarlett Johansson on the cover of this months Nylon..

Shout to Dani Stahl for the sticker hit on the guitar bag (Boo Yeah..) and Laura V for clean images.. and shout to Taylor Rae Lee for the heads up..

nylon june/julynylon june/july

Summer 2008

  • Posted on: June 20th, 2008
  • Posted in: Updates

Snap shot of the 1st day of summer from around the world..

Factoid.. for those that are in tune with Mayan/Aztec calender… This year 2008 and on 2012 summer lands on June 20th. Most all other years summer starts on June 21st..

summer 08

Complex : Cassette White Jean

Perfect summer time hit… White cassette jeans in Complex Mag….



Shout out to the girls at complex..a gracious thank you, Kelly and Anoma..

Joel Madden

Our buddy Joel Madden and his girl Nicole Ritchie came over for a little shopping at our studio..


1) Joel’s outfit by cassette..

Photo: One of the vultures that followed them throughout their day..

Peel’n Caps

  • Posted on: June 13th, 2008
  • Posted in: Updates

It’s cool living in L.A. cuz it’s so easy to roll to the range and peel some caps… Every once in a while when you get the urge to peel some caps, you can just start bustin caps in the air.. (I kid, I kid..) There are plenty of indoor ranges to safely let loose some lead..

Talking about guns and going shooting is probably not the most kosher thing to talk about these days… But, it sure is fun..

Rolled up with my brother and homie Stephan…. Blaou, blaou, blaou..



Crown Bar

  • Posted on: June 12th, 2008
  • Posted in: Updates

The new WeHo Wednesday night hot spot.. Crown Bar….

Met up with Joel Madden, Nicole, Tal and Carey Hart..

Peep the vultures outside.. there were probably 15+ paparazzi out side in waiting.. It was even funnier inside, ummm I would say it was 17 to 1 girl to guy ratio..


1) Carey Hart, Tal 2) Carey Hart(1st guy to bust a back flip on a 250motor bike..), Shaun White(Triple threat Pro. Snow,surf, and Sk8)

Taco Zone

I broke the silence.. Our not so secret, secret spot..

After our press event we were starving.. so we rolled up to Taco Zone..

Suadero tacos.. Pure Love..

Alvarado and Sunset.

Open Late…

Taco ZoneTaco Zone

All That She Wants

Our buddy Andrea Westerlind has a beautiful show room called All That She Wants.. She invited us to parttake in the press event with that she had last night.. All That She Wants showroom space is amazing.. 4 story penthouse space in down town.. with a patio deck and jacuzzi outside on the rooftop..

Brands: Anzevino and Florence, Cassaves, Diana Orving, Hope, Made in Germany, Marios, Service, Sylvain Sylvain, Pudel and Cassette..

It was a beautiful evening with beautiful people, good conversations and a classic LA sunset..





Kenny Mac stopped by today for a little lunch meeting.. He wanted some home town Mexican food.. I was like ohh word.. I got the perfect place for you.. We took the supercharged STS.. And we headed into the cut..

You know your in the cut when you see bars on all the windows, weight sets on the dirt front lawn, and people lifting mid day.. Gots to keep it real..

Lupes on 8th and Marisol..


As we parked Rickey stopped by from his day the museum. 1) Rickey 2) Kenny Mac.

Rising Sun

  • Posted on: June 9th, 2008
  • Posted in: Updates

The store opening for Rising Sun was this weekend.. The brand concept focuses on the golden yesteryears of denim and garments crafted with period-correct machines and methods. For the opening there was on display a once in a lifetime display of rare turn of the century denim garments and some 1930’s Hot Rods..

Rising Sun


1) Face side of hang tag 2) Reverse side of hang tag..  part of the “Priceless Collection” that was on display for the opening.


1) Nuff said..