O.C.

Lots happened this Saturday…..Our trunk show to preview our Fall 2007 Collections, Han Cholo’s block party kicked off right after wrapped things up for our trunk show and then everybody headed around the corner over to Opening Cerimony’s L.A. launch party. Nice way to round out the weekend.

ococ
1) Riddem selecta Ben Cho playing the goodies… 2) American Rag girls…
ococ
1) Sean and Marcus of NYC Rockers bringing some of that nyc steezzz along with Jeremy Scott 2) Rickey Loc and Shannie pants.

Parra

A few weeks ago a lond time good friend of ours, Yuske told us about Yone’s show over at the Reed Space as well as Fafi’s show in N.Y. to with Le sport sac. (Yuske knows I am a huge fan of both Fafi’s and Yone’s work.) He also has been working with Parra of Rockwell for a number of years now. He told me to check out Parra’s show when it comes to L.A. Last’s nights show was at the D.T. Standard. Open bar from 7-10pm. After party at the roof top/pool for invited guest…… Which then carried on to La Cita…..But I had to go home to burn a little midnight oil….

parraparraparra

parra

Thanks for the canvas Parra.

parraparra

1) Eriko, Parra, Yuske. 2)Madlib, Rhett, J-Roc kill’n it with the 45’s.

Rob Hamada

  • Posted on: April 4th, 2007
  • Posted in: Updates

Check out some of the ill photos our man Rob shot.

Rob Hamada’s words:

Joie de Vivre

The idea behind this project was to create the most unique editorial possible. Many of the models come from a very historic lineage. Clark Gable, greatgrandson of Clark Gable, Dree Crisman, Earnest Hemmingways greatgranddaughter, Kian Mitchum, Robert Mitchums grandson, Margarita Kallas and Sean K, the current face of Sisley. Then styled by some of the most exciting new designers, The Cinch, House of Cassette and Brian Lichtenberg. All based on the aesthetics of French New Wave cinema and film noir to give a very sharp edge to a classic look.

rob hamadarob hamadarob hamada

Pictured Above:

Cassette’s Spring ’07 collection.
Henry Henly
Denim Pants
Hand Made: Merino Wool Cardigan
Hand Made: Silk tie

SO Complex

A friend forwarded an article that mentioned us today.

Thanks Mary H.K. Choi for acknowledging Cassette and where we draw part of our influence from.

SO COMPLEX

sal barbier

  • Posted on: March 29th, 2007
  • Posted in: Updates

Sal stopped by the studio for a little vist.

I remember back in the early 80’s when skating was about creating your own style. Sal Barbier bringing back some style to skating.

sal

I’m coming by to pick up one of them boards.

Wednesday Night

  • Posted on: March 29th, 2007
  • Posted in: Updates

It’s Wednesday night Rickey Kim and Rob Hamada stop by the studio to kick it before we headed out to Jeffery Sebelia’s first runway show since his tv show. I don’t normally like to attend runway shows but this one was right around the corner from our studio so it made it a little easier to go. Right after getting there I remembered why I don’t like going to events like these. There was a line for a drink at the bar.. a line to use the loo, and a line to show how vip you were…

flauntflaunt

flaunt

flaunt

Han Cholo O.G. Los Angeles jewelry maker.
flaunt

After the show was over we headed over to scout for a bday party they were having.

KIDS ACTING UP

  • Posted on: March 21st, 2007
  • Posted in: Updates

Kids acting up after cinespace…. Gotta love it.

THE HORRORS

Cinespace 3rd Anniversary

horrors


The Horrors like to have fun.

VIETNAM

Cinespace 3rd Anniversary


VietnamVietnam CinespaceVietnam Cinespace

We like Vietnam.

The Washington Post

Our buddy Josh Madden sent over this pic to us. Check out both of his brothers post’n up on the cover of The Washington Post! They dedicated 12 pages to them about the life and times of Good Charlotte.

Good Charlotte

Joel (left) is rock’n Cassette’s – Caddy 1909. (check out the front dart)

Chromeo // Lax

laxlax
These guys are funny.

Simple Pleasures

  • Posted on: March 19th, 2007
  • Posted in: Updates

The last time Josh Madden was over with his brother Joel we rattled on about different artists and movies that inspired us. During our conversations he said he was going to send over a few things he wanted me to check out… Josh Madden is a cool ass botha. He sent over 6 dvd’s and a Edward Gorey book. Yup, that what I did this weekend.. The first one I watched was docu/movie The Rising Sun about Christian Hosoi. Christian used to be my neighbor back in the 80’s. Man, it brought back some memories of the good ‘ol days.

Thanks Josh!!

Josh Man

Edward Gorey 20 years ahead of his time…. An inspiration for our collection today.

The Madden Bro’s

Our buddy, stylist, DJ, and true inspiration Josh Madden(right) was in town from nyc. He stopped by our studio with his brother Joel Madden(left) to say hi. It’s really rare when after you meet with someone you change the way you see things. This is what happened to me when I met Josh. He has such a positive out look on life and things in general, his energy just rubs off on you. He was in town visiting his brothers of Good Charlotte before they leave on pre-tour(A world tour before the World Tour) this weekend. We talked about the inspiration of the pictures posted up on our studio pillars, art, guns, skating and movies. Joel said he collects guns and I my ears opened up.. I definitely want to see your quiver one day. I’m down to peel some caps any day Joel. I’ll bring mine if you bring yours. Smile.

madden

Weekend Vist

  • Posted on: March 5th, 2007
  • Posted in: Updates

James Hammonds (Left) and his friend Kamran stopped by the studio. James and Kamran are both very sharp! These two are keen to pick up on the smallest details. All the long hours seam all worth it when we hear our details are noticed. We had a good conversation about fashion. Where it’s been and how things have changed.

james

Cheers guys, Thanks for showing us some love.

WGSN putting us Blast.

WGSN is a private internet site for trend forecasting and market research mainly for clothing, shoe and car design companies. I was first introduced to WGSN back in 1998 while I was at designing for Puma A.G./North America. What these guys do is attend most all the trade shows going on globally and recap the highlights of what took place. They also window shop all the major cities in the world, and post snap shots of their findings on the internet for their clients to see. We got news today that WGSN put us on blast as well as some of our friends.

WGSN

WGSN

WGSN

WGSN

WGSN

WGSN

WGSN

Rickey Loc

  • Posted on: February 28th, 2007
  • Posted in: Updates

After our field trip to the hills Rickey Kim stopped by our studio for a late night visit. Catching up with Rickey is always inspiring.

rickey locrickey locrickey loc

He’re Rickey kitted up in cassette.

Sunset

  • Posted on: February 28th, 2007
  • Posted in: Updates

We closed the studio for a few hours before sunset to roll out for a little field trip to the hills. As soon as we turned the corner from our studio, almost all of us in unison noticed the unusual sunset. We had to stop the truck for a picture.

sunset

Uffie

Rickey, Sky and Bart from 530 Media came by the studio last night before we headed over to check out Uffie and Feadz over at the Social.

uffie

Uffie on the cover of bpm.

uffie

feadz

Sunrise on the Westside.

  • Posted on: February 21st, 2007
  • Posted in: Updates

After running around Las Vegas on fumes– I was looking forward to coming home and literally jump into bed for a week straight. But who has time for that. I would liked to have met up with some friends from nyc after dinner, but after some home cook’n I knock the fuck out.

The next morning– Zingg, I woke up before sunrise kinda upset wondering why my ass is up so early. I walked upstairs to brew up some coffee. Look what I see out my window.

sunrise

I cooled out with my fresh brew and enjoyed the sunrise.

The Long Way Home.

We had to get up somewhat early and make our journey homeward back to Los Angeles. Ana Maria had to make it home in the afternoon for a few appointments. We heard that the fwy was closed down to one lane up ahead… So we took the long way home through the desert and up to big bear. Even though we were a bit late, we had to stop and take some photos of our road trip.. Here’s some photos of us having fun on our road trip back home.

road trip

road trip

road tripdesert

road trip

road trip

road trip

road trip

road trip

desert

road triproad trip

You gota love Southern California.

Fruition and the Light I I I

  • Posted on: February 15th, 2007
  • Posted in: Updates

Rickey Kim and Sky told me to roll over to Fruition which is one of the coolest stores if your looking for vintage gucci knock off’s swapmeet sweaters, offical spike lee’s “do’n the butt” puffy print sweat shirts.. While we were there we met up with a bunch of ny heads then headed over to light. The pick below reminds of this time while I was at Puma we packed 15 girls and guys on top of each for a drive home after a club in Germany.. I think I still have the record.

lightLight

1) David of Kangol arm shown, Irving of Major Threat, Ray, and Rickey Kim. 2) Shana, Tracie, Rickey Kim.

project light III

Sky and Rickey Kim of Riottt, David of Kangol, and Jared of Nylon Magazine.

light III

Tracy of Nylon Magazine.

Bespoke I I

  • Posted on: February 13th, 2007
  • Posted in: Updates

After getting on the road an 1 1/2hr late we were on a mad dash to set up for Project, and then rush it over to the palms and set up for our event over there. It was a good way to launch the week off in Las Vegas. 7-10pm was a powerhouse of mingling and rapping out with only a limited select few and then all the kids rolled through, it got retarded. Thanks to Coltrane and Lisa at Epiphany for putting together a night to remember or forget depending who you are… A special thanks to all the kids invovled, to the sushi guy serving up the all you can eat sushi all night, sapporo, bacardi, Micro Soft Zune player, LTD, spoonfed, jungle gurl, hellz bellz, and the cassette family.
palmspalmsmodelsweekly droppalmspalms

1) I don’t know if anyone had better gift bags during magic..well they didn’t come in bags they came in zero halliburton cases… 2) Overview from inside the ridiculus sky loft suite. (Out side there was a swimming pool that went up to a glass wall over looking the strip.) 3) Ana and her lovely model friends. 4) Chopped it up Jeff and The Butcher from weekly drop. 5) Lisa of Epiphany. 6) Omar of R&D,Commonwealth.

palmspalms

1) Marlon and Mariel. 2) Coltrane.

palms rickey

1) Natalie of Jungle gurl . 2) Rickey Kim.

palmspalms

1) Sung of Clae. 2) Jae, Limzer.

Later.. Roll up to Tao…

TaoTao

1) Millhouse and Limzer. 2) Cassette leaving to grab something to eat.

WWD Cover

Got a email today asking if we’ve seen the lastest WWD…..

The cassette crew has been working tirelessly. We’ve all been working till 2am, busy with shooting Fall 2007, shipping spring 2007. So, when we get a hit like this it makes it a little easier working till the early morning hours. Both models wearing all cassette. Colored denim for summer.

WWD Cover

Bumm Rush the show!!

Cassette has a full window display at American Rag Cie. 160 S. La Brea Los Angeles CA. 90036

American Rag Window

Daily Candy

Today our phones were ringing off the hook….???.

We got news that we got featured on Daily Candy, that would explain it.

daily candy

Thanks Daily Candy, we got a sweet tooth for you.

Sundance

Jackie (pictured left) let us stay with her at her mentors mutli million dollar condo in Park City. Thank you Jackie.

sundance

sundance

Rise and shine.

sundance

Premier for Chapter 27.

Photo + Style Editor

Check out some photos our friend Leila styled using our bib polo and jumper for an urb photo shoot.

bib polojumper

jumper

French Vogue

During the end of the year we got a call from the sweetest french voice you could ever hear over the phone. A phone call from Paris. She was calling on the behalf of French Vogue. She was wondering if we were interested in answering some question for vogue. We were delighted.

Now it’s early January, and I am in Hong Kong. I get this email and it writes “Happy new year!!! I inform you that the article “Denim Chic” is on line.”

What a way to start the year. Happy New Year indeed.

French Vogue

Back to Hong Kong

It’s late, as I check in to my hotel. The receptionist states Mr. Lee welcome back, we have a package for you.
I was like, really? OK thanks.
It was an invitation from Angel (nike HK) to the HK AF1 party. Thanks Angel! (Mr. Rickey Kim introduced us.)

After unpacking the goodies. I open the window and had to take a picture.

nikeAF1

nikeAF1box

nikeAF1invite

HK view

You got to love Hong Kong.

Downtown L.A.

  • Posted on: December 19th, 2006
  • Posted in: 35mm, Updates

View from the TST roof top.

35mm