RubiTone concept by Ignacio Pilotto. Wouldn’t it be cool if they ended up making this..

Rolled up to a sic custom pad in Sliver Lake for a B-day party.. 1)Back Yard.. 2)Dinner Chime.. 1)Live music 2) Skyway to the back wing..

Rolled up with Joe Hahn from Linkin Park to a KoreAm event this weekend.. Marget Cho hosted and performed a song and skit… also got to see and meet K-pop star Se7en. Food was served by Lawry’s Prime Rib (And they brought the carts!). Se7en

Rolled up to Bling’s Rock Night(Tue’s) at The Standard after a nice Dinner with him at One on Sunset.. 1) Ana 2) Bryan, Ana, Ryan 1)Striker-KROQ

Axis @ SURU.. The guys at SURU turn the store into a Gallery for the opening.. Out back was the reception where it was pretty much a packed house…. Good to see people from nyc to LA representing.. 1)Joe Hahn- Linkin Park/SURU, 2)Jasmine-Oliver Peoples, Sly-EM 1)Nick-Diamond, Stash-Recon, Josh-10Deep 2)Paula-Fierce Lady.., Kenny-Belvedere.

A while back our Buddy Josh Madden.. (One down MoFo..) sent me the 1st edition of “The Official Preppy Handbook”… See how much times have changed or how much they haven’t….  Awesome fodder or resource depending which state of mind or mood your in..  Stereotypical to the T!  A guide to live your life as […]

Look what I found in one of my bags that I haven’t opened since the last magic show… Our long time buddies Dennis, Rob and crew made a ill USB bullet/card… Soo ill..

L.A.’s Menswear Designers Take Risks as Others Play It Safe by Erin Barajas, Manufacturing Editor Read the full Article Here

22 year old Lykke Li from Stockholm taking the underground world by storm.. Represent… Girls, start falling in Love… Dance-Dance-DanceDance, Dance, Dance

Rickey turned me on to this book a couple of years ago.. Been flipping through it lately.. Insightful look into the history of the Bourgeois and the Bohemians cultures and who they are today.. “…. A TARTLY AMUSING, ALL TOO ACCURATE GUIDE TO THE NEW ESTABLISHMENT.” Janet Maslin, The New York Times

Cassette highlighted on WGSN. WGSN is one of the biggest trend forecasting research services in the world..

A New Day Has Come… Today America is beautiful. Today is a proud day to be an American.

Official reception for “Two Lovers” a film starring Joaquin Phoenix and Gwyneth Paltrow at the Roosevelt 3 story Penthouse.

Che Premiere Screening at the Mann’s in Hollywood.. Che Directed by Steven Soderbergh Ernesto Che Guevara played by Benicio Del Toro. Che is a 4+hour movie split into two parts.. Part One The Rise.  The Cuban Uprising. Part Two The Fall.  The Bolivian Defeat. Amazing

Hollywood was absolute madness, traffic was stopped for about 10 miles in all directions.. Halloween at the Roosevelt Hotel.. .Thanks for the love Bryan..

New Issue of Theme is out.. And the theme is Girls Rock! Ahh yeah.. we know they do.. Check out the cover story.. Kazu of BlondeRedHead one of our favorite bands!! Gotta check this issue out.. Matriarchs of Music (of Reggae, Puck Rock and Jazz.. ) what….  a Rude Girl Ska Band “Ore-Ska-Band” from Japan.  […]

Our Buddy Joel Madden spotted coming out of ultra cool store Maxfields Rock’n Cassette Black Worn Denim..

Went to the launch party for Guitar Hero.. Apparently Guitar Hero and Rock Band sells so many units that some bands are putting out songs on the games first as a single and some bands are making songs exclusively for these games, wowsers… Point of reference is getting more and more on a tangent.. Kids […]

The band All American Rejects wearing our striped tee and our tug boat tee.

Yellow Cassette’s..

Cassette Coat Cassette Shorts

Yone NYC Show Opening October 23, 2008

While in New York for Fashion Week I met with Samantha over at Nylon Magazine.. Thanks Samantha, Marvin, Jared, Faran and all the girls and guys at Nylon.. And many thanks to Claudine at Think..

Cassette Tape Closet: A closet built with 918 cassette tapes that are individually screwed onto a wooden frame.

Our buddy TroubleMaker stopped by the studio to drop off his new mix cd on his way out of town.. TroubleMaker Rock’n Cassette Leather Jacket and Our Black Nights Jeans Justice-TroubleMaker Edit Justice-TroubleMaker Edit

The Cool Kids posted as one of the most stylish bands on mensstyle.com A name like the Cool Kids tempts comeuppance, but Antoine Reed and Evan Ingersoll have enough swagger to make even cynics like us believe. Their sound recalls hip-hop’s golden age (think Eric B. and Rakim or Run-DMC) without merely parroting, and their […]

Actress Ashley Tisdale was spotted wearing our bright blue Cassette Jeans.

Last night was the welcome home DJ AM benefit concert (in benefit of the families from the plane accident) at the Avalon.. CUT CHEMIST, MIXMASTER MIKE, straight tore it up like no other….Last time I saw Cut Chemist was for the Product Placement (follow up album to Brain Freeze) tour.. These two and a few […]

Our buddy Bling (Producer/Manager of Edward Sharpe And The Magnetic Zeros) spinning at the opening of Shin’s K-bbq in Hollywood…. Bling rockin our Cassette Stripe Tee..