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Kraftwerk Respect: I remember break’n and pop’n in the streets back in ’83 and as soon as Kraftwerk came on.. It was on.. Battle time.. Kraftwerk – One of the most influential groups of the synth age. Kraftwerk’s show was unreal.. During the show you can just hear the origins of HipHop/Rap, Dance/Club, House, Techno, […]

Coachella – Kraftwerk

Portishead playing at the Mayan in Downtown Los Angeles for an intimate rehearsal pre Coachella 2008. Thanks Benji.

Portishead Rehearsal Pre Coachella

Met up with our buddy Josh Madden a few times this week.. He’s been busy, DJ’n, styling, consulting, managing, all around hustling.. Caught up with him for a quick meal with some music industry folks. Sat across from Nick who turned me on to ‘The Fashion.” Nick also happens to manage The Fashion, thanks Nick […]

Josh Man, ChewChew-ChewChew.

Concert In Hong Kong..Bong!!! My last night in Hong Kong.. I get a phone call from my man Omar, say’n I got an extra pass for you.. It was about eight when I end up finishing my last meeting. I had to go straight to the event and lo and behold, the timing was perfect. […]

Concert In Hong Kong-Bong!!!

Guangdong most populous province in China in January 2005, registering 79 million permanent residents and 31 million migrants who lived in the province for at least six months.The provincial capital of Guangzhou and economic hub Shenzhen are among the most populous and important cities in China.Guangdong is the country’s richest province with the highest total […]


  ANA Lounge; a clean place to rest(on nice sofas), catch up on work (free wireless internet), catch a complementary meal/drink at the soba-undon bar or at the sake bar, and if you wish you can watch some telly and watch some bullocks in the news.

ANA Lounge Narita

Just got to Hong Kong to go over some of cassettes production orders for Fall 2008 and starting to work on some of cassettes Spring 2009 collection. . Hong Kong is straight up Blade Runner..

Hong Kong

Bright sunny morning before heading to Hong Kong.

Psy Yo, Tokyo

For my last night in Tokyo.. cool’d out at Yone’s studio (Creeps) after the members only Karaoke spot.. Yone’s studio is some what of a meeting place.. Really dope vibe, waves of cool peoples stopped by throughout the night.. We chilled out at Yone’s into the morning. Yo, for those who don’t know, Yone’s a […]

Yone II

Check this out…..When traveling to Tokyo.. It can be a little intimidating at first.. Just try reading the metro maps.. It’s looks like a bowl of spaghetti. Different train lines going every where.. It could be hard to navigate even if you knew how to read Japanese.. Shoot, don’t even bother looking up there if […]

The Man Be Hind The Walls

After meeting up with our distributors in Japan I met up with Yone. One of the illest photographers. The Terry Richardson of Japan. I first met Yone about 8 years ago in Tokyo… His been in the mix ever since. Producing and publishing countless magazines since I first met him. I got a chance to […]


On Sunday met up with artist Madsaki, fixed gear rider for life. Madsaki is one cool kat, he grew up in NYC, and during his later years in the States he got his hustle on as nyc bike messenger. He’s been riding fixed before it was cool. Madsaki took me to a sushi spot where […]

Madsaki and Meiji Shrine

Tokyo’s Spring Cherry Blossom Festival/Season is a very special time. The Sakura (Cherry Blossom) can be seen in many logo’s throughout Japan from hotel logos, Murakami artwork to man hole covers .. During this season when it’s in full bloom you get to see the beauty, power and the fragility of the Sakura. The shear […]

Cherry Blossoms II

Landed in Tokyo last night for the Spring Cherry Blossom Festival.. Sooo beautiful!! Millions of people out and about picnicking gathering under cherry blossoms throughout Tokyo. 1) Nakameguro River. …… More to come.

Cherry Blossoms

My Dude K-Mac (LV/MH) and Rickey Loc invited a small group for dinner. Kenny calls the night Politix As Usual. This months suspects, Erin (Apparel News), Raan (Apolis), Sal Masekela (E!), Jeff (Boost Mobile), Med (Roosevelt Hotel/Teddys), Dave Meyers (Radical Media), Tracy (Your Daily Thread), Cara (Atlantic Records), Theresa (Tease), Joyce (Entertainment Fusion Group), Melissa […]


More Flicks of the Spring ’08 Campaign Launch. Good Times, and Sweet Love…

*523, Spring 08 Viewing Party, II

Here, Here.. To all the beautiful people, all the magical energy, the positive vibrations,.. thanks for the good times, and the fun music, and the sweet Love… We had a Blast!!! Thank you for coming out to support our Spring ’08 Campaign Viewing. -523- *guerrilla popupshop opening later this week.. The night ended in a […]

*523, Spring 08 Campaign Viewing Party.


Rode the 24″bmx a few blocks and finally got my locks chopped over at our buddy Ramiro Rodriguez’s spot. Ramiro Rodriguez is an awesome hair doer upper.. As seen on lots of celebs but recently he was the hair stylest on our new spring campaign. His place is sic. If you need your locks chopped […]

Break’n Locks

Keep an Eye out for others..

Keep an Eye out.

After we closed up shop at the guerrilla shop on Sunday. We hit up Taco Zone, simply the best suadero taco’s. Rumor has it that Taco Zone is rated the #2 suadero taco truck west of the Mississippi.. Don’t ask me how that anyone can account for all the taco truck’s. I can tell you […]


Our buddy Eug; Apple designer by day and DJ eug by night was kind enough to send us his latest release, #12. Nice one eug.. we’ve been playing it in the studio, when we need that music lift.. Live set coming to a city near you.. dj eug and montage.

Dj eug.

You’ve probably heard about the great weather L.A.’s been having lately. What you’ve heard is all true. It’s been too good.. it sort of makes me think it’s about time for an earthquake to shake things up.. but in the mean time peep our sunsets we’ve been having. Epic yo!

Cali Sunsets

Yohhh, Cassette Blue denim and Yellow denim featured in Nylon Guys Spring ’08 issue.  

Nylon Guys – Yellow. Blue… Denim

Took the bike out today.. and went on a Sunday cruise..(it seemed like motorbike city..) Stopped by the class trade show, and then headed up pch for a little pre-sunset ride.  

Pacific Coast Highway

Go Lakers!! Laker Fever.. Can you really test? Look at this line up. Ohhh dam, look out sun. Too many sports center highlight moments in this game.. Lakers spanked the heat..

Laker Love

One of the beautiful wonders of California. The California Poppy fields. A couple of photos I took a few years back cold chill’n, try’n to get balanced in the poppy fields.

California Poppies

Our homie Brendt from B.F.F. sent this cool story/short on our buddy Simone from Blonde Redhead. From Cool Hunting. “This video joins Simone Pace, best known as one-third of Blonde Redhead, on one of his vintage Italian motorcycles, from an East Village garage, across the Brooklyn bridge, to the band’s recording studio. Simone shares some […]

Simone Pace

Heard it was going to be dumping this weekend, so we made a quick run up to Mammoth. The drive up to Mammoth is sooo beautiful. You pass by so many of the wonders of California, Death Valley, The Salt Flats, Red rock, The High Sierra’s, California Poppy Fields, Black Lava Rocks, Mono Lake, Convict […]

Fresh Pow

In preparation to shooting our campaign it was proving difficult to find a similar eyewear to cassette’s aesthetic with no visible branding.  The only company that came to mind was cult eyewear company Oliver Peoples.  Oliver Peoples has been a favorite brand of ours and for many celebrities for as long as I can remember.  […]

Oliver Peoples

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