Archive for the 'Updates' category

After meeting up with our distributors in Japan I met up with Yone. One of the illest photographers. The Terry Richardson of Japan. I first met Yone about 8 years ago in Tokyo… His been in the mix ever since. Producing and publishing countless magazines since I first met him. I got a chance to […]


On Sunday met up with artist Madsaki, fixed gear rider for life. Madsaki is one cool kat, he grew up in NYC, and during his later years in the States he got his hustle on as nyc bike messenger. He’s been riding fixed before it was cool. Madsaki took me to a sushi spot where […]

Madsaki and Meiji Shrine

Tokyo’s Spring Cherry Blossom Festival/Season is a very special time. The Sakura (Cherry Blossom) can be seen in many logo’s throughout Japan from hotel logos, Murakami artwork to man hole covers .. During this season when it’s in full bloom you get to see the beauty, power and the fragility of the Sakura. The shear […]

Cherry Blossoms II

Landed in Tokyo last night for the Spring Cherry Blossom Festival.. Sooo beautiful!! Millions of people out and about picnicking gathering under cherry blossoms throughout Tokyo. 1) Nakameguro River. …… More to come.

Cherry Blossoms

My Dude K-Mac (LV/MH) and Rickey Loc invited a small group for dinner. Kenny calls the night Politix As Usual. This months suspects, Erin (Apparel News), Raan (Apolis), Sal Masekela (E!), Jeff (Boost Mobile), Med (Roosevelt Hotel/Teddys), Dave Meyers (Radical Media), Tracy (Your Daily Thread), Cara (Atlantic Records), Theresa (Tease), Joyce (Entertainment Fusion Group), Melissa […]


More Flicks of the Spring ’08 Campaign Launch. Good Times, and Sweet Love…

*523, Spring 08 Viewing Party, II

Here, Here.. To all the beautiful people, all the magical energy, the positive vibrations,.. thanks for the good times, and the fun music, and the sweet Love… We had a Blast!!! Thank you for coming out to support our Spring ’08 Campaign Viewing. -523- *guerrilla popupshop opening later this week.. The night ended in a […]

*523, Spring 08 Campaign Viewing Party.


Rode the 24″bmx a few blocks and finally got my locks chopped over at our buddy Ramiro Rodriguez’s spot. Ramiro Rodriguez is an awesome hair doer upper.. As seen on lots of celebs but recently he was the hair stylest on our new spring campaign. His place is sic. If you need your locks chopped […]

Break’n Locks

Keep an Eye out for others..

Keep an Eye out.

After we closed up shop at the guerrilla shop on Sunday. We hit up Taco Zone, simply the best suadero taco’s. Rumor has it that Taco Zone is rated the #2 suadero taco truck west of the Mississippi.. Don’t ask me how that anyone can account for all the taco truck’s. I can tell you […]


Our buddy Eug; Apple designer by day and DJ eug by night was kind enough to send us his latest release, #12. Nice one eug.. we’ve been playing it in the studio, when we need that music lift.. Live set coming to a city near you.. dj eug and montage.

Dj eug.

You’ve probably heard about the great weather L.A.’s been having lately. What you’ve heard is all true. It’s been too good.. it sort of makes me think it’s about time for an earthquake to shake things up.. but in the mean time peep our sunsets we’ve been having. Epic yo!

Cali Sunsets

Yohhh, Cassette Blue denim and Yellow denim featured in Nylon Guys Spring ’08 issue.  

Nylon Guys – Yellow. Blue… Denim

Took the bike out today.. and went on a Sunday cruise..(it seemed like motorbike city..) Stopped by the class trade show, and then headed up pch for a little pre-sunset ride.  

Pacific Coast Highway

Go Lakers!! Laker Fever.. Can you really test? Look at this line up. Ohhh dam, look out sun. Too many sports center highlight moments in this game.. Lakers spanked the heat..

Laker Love

One of the beautiful wonders of California. The California Poppy fields. A couple of photos I took a few years back cold chill’n, try’n to get balanced in the poppy fields.

California Poppies

Our homie Brendt from B.F.F. sent this cool story/short on our buddy Simone from Blonde Redhead. From Cool Hunting. “This video joins Simone Pace, best known as one-third of Blonde Redhead, on one of his vintage Italian motorcycles, from an East Village garage, across the Brooklyn bridge, to the band’s recording studio. Simone shares some […]

Simone Pace

Heard it was going to be dumping this weekend, so we made a quick run up to Mammoth. The drive up to Mammoth is sooo beautiful. You pass by so many of the wonders of California, Death Valley, The Salt Flats, Red rock, The High Sierra’s, California Poppy Fields, Black Lava Rocks, Mono Lake, Convict […]

Fresh Pow

In preparation to shooting our campaign it was proving difficult to find a similar eyewear to cassette’s aesthetic with no visible branding.  The only company that came to mind was cult eyewear company Oliver Peoples.  Oliver Peoples has been a favorite brand of ours and for many celebrities for as long as I can remember.  […]

Oliver Peoples

  . House of Cassette S/S 2008 — A Study of Movement in Quiet Space. For Spring/Summer 2008, House of Cassette continues from its past Fall/Winter 07 narrative of seclusion in winter’s bosom, to the open embrace of a winter thawed. When can Movement prove to be both Fierce and Beautiful? It is within these […]

Spring ’08

Our dude Rickey hit us off with this clipping. He’s in Harper’s Bazaar Korea… Good Look Rickey. 1) Pictured Right. Rickey is rock’n our cassette tie dye sweater for the photoshoot.


Y’all hear about all the tow trucks lining up after the Laker game last night? Shit, there was a mad blowout Staples Center last night.. Haller. . I rolled up to the Laker game with one of the nicest ladies around Mrs June; a power house in the denim industry. We met up with Heather […]

Tow Truck

A lot of people have a love/hate relationship for Las Vegas. At times I really like it, but the whole Magic/Project show experience can be a drag. Or is it that no one likes to work while in Vegas, maybe that’s it.. Nightlife during Magic is always crazy…. So, many places to go.. and so […]


Went to Mark Ronson pre-grammy party at the Roosevelt. Saw a bunch of homies, my man Cory straight kick’n it/ work’n with Santogold.


The Murakami show is literally around the corner from our studio.. I have been meaning to go since it opened.. When we heard that they were having a closing show, had to roll up to check it out..

Takashi Murakami

Studied Streetwear By Erin Barajas L.A. designer Peter James Lee blends high design with street credibility to create Cassette, streetwear for the connoisseur. In a studio on a gritty Los Angeles side street Peter James Lee plays an unassuming fashion underdog. But, with his young designer streetwear brand, Cassette, hanging alongside Yoji Yamamoto and Yves […]

Studied Streetwear

While I was on the plane back to L.A. I saw a photo Alicia Keys rock’n red cassette’s up in the inflight mag (I was bugg’n). “Like you’ll never see me again.” WHAT!/? Come on; Alicia Keys straight kills me with all her joints. You can guess “No More” is Every High School’s love anthem. […]

Keys Please

My Dude; John is for sure a brotha from anotha mutha.. John is staring in a Blackberry vid (click the pic of him). John and Jiae run Theme magazine. They are one of the keenest and sharpest couples around.. . They are always bringing the illest content from the coolest people making shit happen.. It’s […]


Our dude Rickey recently came back from Korea. We caught up for a bit yesterday and he’s been telling me about his push for this year. He’s ready and focused…. Rickey’s on a mission. He’s been telling me about this boyhood from Korea. Some people have called him the Asian Sartorialis. Rickey was out hanging […]

Asian Sartorialist

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