Archive for the 'Updates' category

A few months ago we got a call from the Miss America producers asking us to take part in their last episode, which was going to be the red carpet episode. They wanted to revamp the Miss America image and make it a little more relevant to today’s television market. They asked us if we […]

Miss America

Cassette’s in Bow Wow & Omarion’s ‘Hey Baby’ vid. 1) White Highwaist Cassette shorts. 2) Omarion is rock’n our Cassette Red denim.  

Hey Baby

Gwen Stefani’s Harajuku Girls rock’n our jeans. Looks like all the photos were taken in our hood. 1) Yellow Cassette’s 2) Cassette High Waist Cement Wash . 1,2) Turquoise Cassette’s

Harajuku Girls

1) Building on the left used to be an old wheat mill. The mill once used the water flowing through the canal to power grinder. Built in 1776 (Old as the U.S.). Travel a little further east past Bromley by Bow and construction is underway for Olympic games. 1) Historic building. Paul’s neighbor they share […]

1776

My last night in town; had a late meeting with a really nice director cat Giles and his assistant Kate over at the Shoreditch house. We met just a few hours before he leaves to South America for a month to shoot a new commercial. The Shoreditch house is a members only multi floor estate, […]

The Shoreditch House

Cassette Sweater and Cassette Denim

DNR

1) Walked down the famed Savile Row, and walked by some of the old famed tailor studios. Sadly it wasn’t all that I had thought it was gonna be. One major reason for the let down was right at the start of Savile row was the biggest Abercrombie I had ever seen. They turned a […]

W1

My first night stay was on Old Street in the Eastend.. What seams like L.E.S. of nyc.. Eastend is a little more diverse. You can find the NewRave kids, Rudeboys and Coolguys, all hanging around the way from each other.. A side note you know your in a good place if they have Kabab/Fish ‘n […]

EastEnd

This weekend in London was gorgeous. Was out all day and night. Check out amazing sunset on the river Thames. 1) Millennium Bridge 2) St. Paul’s Church

London Sunset

Enjoyed a stroll around the Sunday market and around Bricklane, in London’s Eastend. Bricklane on Sunday is wild, you’ll find loads of vintage shops and people hawk’n anything and everything they can.. Apparently this stems from an old ‘by law’ that states you can sell stolen goods between certain hours on Sunday. Ever since.. people […]

Bricklane

Arrived in London this morning. And shortly after I checked into the hotel long time buddy Paul Taylor came to pick me up to show me around. Haven’t been back here in a while. We walked around the East end. Headed over to Tower bridge and then walked over to the Tate Modern. Tower Bridge […]

EL-Oh, EL-Oh.

Just accross the street from the Sartorialist show was the 4 Friends show– Jean-Michel Basquiat, Keith Haring, Donald Baechler, and Kenny Scharf.

The 4 Friends Show

The Sartorialist had his opening for his photos this week.

The Sartorialist

Keep it real..Whats nyc with out the Fish.

The Fish

(capsule) is a new fashion event designed to bring the world’s most directional independent menswear designers, super premium street wear and lifestyle brands together under one roof for the very first time. Presenting a highly-edited capsule of collections from around the world, (capsule) reflects the look of the new consumer and presents a fresh approach […]

Capsule Show

This weekend was cool, aside from last min Capsule show preparations… BlondeRedHead played to a sold out crowd at Terminal 5 in nyc, a great way to wrap up their world tour.. Simone from BlondeRedHead arranged a vip table for us. After the show they had an after party at Bacaro near China town… It […]

BlondeRedHead

Just got back to LA and spent two nights at home. And now in nyc for the Capsule Exhibition. Landing in NY.

New York

Homie in Japan hit spotted cassette in Cover Mag’s February issue.

Cover Mag. Feb

Had a long layover in Narita airport, and like most people I dread long layovers.. Chilling at the airport made me really miss Japan. I haven’t been to Japan in a couple of years, and it crossed my mind to head down to Toyko for a quick lunch before my flight, but then told myself […]

The NRT

Hong Kong Jockey Club, Happy Valley.

Happy Valley

Been in China for a minute. Although Hong Kong is considered a part of China now. It’s good to be back in Hong Kong. My dude Andy Lee turned me on to the Hong Kong & Shenzhen Bi-City Biennale of Urbanism\Architecture. They counldn’t have picked a better place to hold the Hong Kong & Shenzhen […]

Refabricating City

Our dudes in Japan saw this article about cassette in Cover Magazine Japan. I think it says something like cassette being an indie fashion brand out of Los Angeles catering to the creative fashion community.

Cover Mag.

Man, China is on the come up. The Peoples Republic of China is so ill. This place is the wild wild west but in the east. Cash rules everything around here. There’s a fine line of anything goes, but just don’t get caught doing something stupid. A country of contrast. Overnight billionaires to people still […]

ChinaTown

Linked up with some of our LA homies Dennis, Rob, Emil, from Crooks and Hong Kong locals from the States Li-Ting and Arron. Lee-Ting and Aaron’s rooftop view. Cool’n out, having a drink.. 1)Li-Ting was kind enough to share some “hard to find sold out everywhere in Japan” chocolate goods. 2) We headed down to […]

LA Homies

Met up with Andy for a couple of Guinness a recently reopend Lei Dou. Andy’s friend was having a birthday party at Racks.. It’s was open bar and this guy(left) picked up the tab for his girl. Good look’n out my dude… While I was there people were handing out coffee Patron shots.. It might […]

Reverse Jet Lag

Happy New Year. Dawn patrol from Hong Kong.

HNY from HK.

Another 3am banger.. Shout out to all the people who came thru and brought their dancing shoes for the dance off’s.. That was great!! Special shout out to Dark Alley, Nate Day, Blu Jemz (Happy Birthday!), NoMsg, urthworm, roamzilla and to Pase Rock for jumping on the tables and having fun with us. Good times. […]

12/28

Got my Burton gear in the mail, team rider edition Custom (in black) with ics (infinite channel rail system), c60 bindings, pants, board bag, gloves, socks. Boots are on their way.. Ready to ride..

Burton

Stopped by Rickey’s place yesterday to say Merry Christmas and to see him befor he left for Korea. Old chap is gonna be gone for three weeks. We got a chance to catch up and did a little philosophysing. Before I left he said E. Haze wanted him to give me a numbered print for […]

E. Haze

The cassette crew and friends roll up to mammoth for our own 3day weekend. We all had a blast. Rode all day and played a little texas hold’em at night.. It was a perfect end of the year getaway to say thanks for everyones long hours and hard work in the office. Up on the […]

Mammoth

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