L.A.’s Menswear Designers

L.A.’s Menswear Designers Take Risks as Others Play It Safe
by Erin Barajas, Manufacturing Editor

Read the full Article Here

Lykke Li

22 year old Lykke Li from Stockholm taking the underground world by storm..


Girls, start falling in Love…

Dance-Dance-DanceDance, Dance, Dance


  • Posted on: November 10th, 2008
  • Posted in: Updates

Rickey turned me on to this book a couple of years ago.. Been flipping through it lately.. Insightful look into the history of the Bourgeois and the Bohemians cultures and who they are today..

Janet Maslin, The New York Times

Traction CO-OP

  • Posted on: November 10th, 2008
  • Posted in: Updates


Cassette highlighted on WGSN.

WGSN is one of the biggest trend forecasting research services in the world..

A New Day Has Come

  • Posted on: November 4th, 2008
  • Posted in: Updates

A New Day Has Come…
Today America is beautiful.
Today is a proud day to be an American.

Two Lovers

  • Posted on: November 3rd, 2008
  • Posted in: Updates

Official reception for “Two Lovers” a film starring Joaquin Phoenix and Gwyneth Paltrow at the Roosevelt 3 story Penthouse.


  • Posted on: November 3rd, 2008
  • Posted in: Updates

Che Premiere Screening at the Mann’s in Hollywood..

Che Directed by Steven Soderbergh

Ernesto Che Guevara played by Benicio Del Toro.

Che is a 4+hour movie split into two parts..

Part One The Rise.  The Cuban Uprising.

Part Two The Fall.  The Bolivian Defeat.


Halloween ’08

  • Posted on: November 2nd, 2008
  • Posted in: Updates

Hollywood was absolute madness, traffic was stopped for about 10 miles in all directions..

Halloween at the Roosevelt Hotel..

.Thanks for the love Bryan..

Girls Rock Issue

  • Posted on: October 31st, 2008
  • Posted in: Updates

New Issue of Theme is out.. And the theme is Girls Rock!

Ahh yeah.. we know they do..

Check out the cover story.. Kazu of BlondeRedHead one of our favorite bands!!

Gotta check this issue out.. Matriarchs of Music (of Reggae, Puck Rock and Jazz.. ) what….  a Rude Girl Ska Band “Ore-Ska-Band” from Japan.  Leave it up to guys/girls at Theme to turn us on to some cool people..

Buddy Joel Madden..

Our Buddy Joel Madden spotted coming out of ultra cool store Maxfields Rock’n Cassette Black Worn Denim..

Smashing Pumpkins

  • Posted on: October 27th, 2008
  • Posted in: Updates

Went to the launch party for Guitar Hero.. Apparently Guitar Hero and Rock Band sells so many units that some bands are putting out songs on the games first as a single and some bands are making songs exclusively for these games, wowsers… Point of reference is getting more and more on a tangent.. Kids might grow up one day wanting to cut a song for a video game rather than to play gigs..

With Halloween around the corner The Smashing Pumpkins performed at the Guitar Hero launch party.  They played songs from their new album and they also have a new song in the Guitar Hero game..

It was sad to see Billy the only OG member of smashed pumpkin playing with the new smashing pumpkins..

All American Rejects

The band All American Rejects wearing our striped tee and our tug boat tee.


Yellow Cassette’s..


Cassette Coat

Cassette Shorts

Yone NYC Show

  • Posted on: October 23rd, 2008
  • Posted in: Updates

Yone NYC Show

Opening October 23, 2008

Nylon Magazine- Cassette: November

While in New York for Fashion Week I met with Samantha over at Nylon Magazine..

Thanks Samantha, Marvin, Jared, Faran and all the girls and guys at Nylon..

And many thanks to Claudine at Think..

Cassette Tape Closet

  • Posted on: October 20th, 2008
  • Posted in: Updates

Cassette Tape Closet: A closet built with 918 cassette tapes that are individually screwed onto a wooden frame.

TroubleMaker Mix-CD

Our buddy TroubleMaker stopped by the studio to drop off his new mix cd on his way out of town..

TroubleMaker Rock’n Cassette Leather Jacket and Our Black Nights Jeans

Justice-TroubleMaker Edit
Justice-TroubleMaker Edit

The Cool Kids on MensStyle.com

The Cool Kids posted as one of the most stylish bands on mensstyle.com

A name like the Cool Kids tempts comeuppance, but Antoine Reed and Evan Ingersoll have enough swagger to make even cynics like us believe. Their sound recalls hip-hop’s golden age (think Eric B. and Rakim or Run-DMC) without merely parroting, and their look does likewise. (Not that we’re recommending anyone try this at home.)

Mikey wearing yellow Cassettes.

Ashley Tisdale

Actress Ashley Tisdale was spotted wearing our bright blue Cassette Jeans.

Welcome Back DJ AM

  • Posted on: October 15th, 2008
  • Posted in: Updates

Last night was the welcome home DJ AM benefit concert (in benefit of the families from the plane accident) at the Avalon.. CUT CHEMIST, MIXMASTER MIKE, straight tore it up like no other….Last time I saw Cut Chemist was for the Product Placement (follow up album to Brain Freeze) tour.. These two and a few others out there are more than Dj’s they take DJ’n to an art from.. where they become musicians… They killed it..

So many people came out to support, the place was paced..UFFIE & DIRT NASTY, MARK RONSON, STEVE AOKI, MOMJEANS, DJ VICE, DJ HOMICIDE, DJ SPIDER, JUS SKE, GRAHAM FUNKE, STONEROKK, MARSHALL BARNES, DJ FASHEN & MIKE B, RICK ROSS, JOE HAHN, MELO D, RHETTMATIC and many many others….  It was nice to see the community coming together…

1) Cut Chemist 2) Rick Ross..

Bling Bling

Our buddy Bling (Producer/Manager of Edward Sharpe And The Magnetic Zeros) spinning at the opening of Shin’s K-bbq in Hollywood….

Bling rockin our Cassette Stripe Tee..

LA Times :: LA Fashion Week

This Sunday’s LA Times :: LA Fashion Week :: The Fantasy Edition in the Image section..

“In the spirit of fantasy football, the Image staff has created a “fantasy fashion week.” It’s a modest proposal that could raise as many logistical problems as it solves. But it rethinks the basics- the key elements that have the power to establish Los Angeles Fashion Week as a must-see for the design world and beyond.”


2pm Cassette: Guys appreciate the silk ties, hand-tailored suits and merino wool sweaters — not to mention the eye-catching red Cassette jeans Alicia Keys sports on the concert poster for her “As I Am” tour.

3pm Endovanera

4pm Modern Amusement

5pm Trovata

6pm Band of Outsiders/Boy

7pm John Varvatos

8pm Tom Ford

Cover Mag. Oct- Japan

Oct-Cover Mag Japan.
Wearing our fall 08 plaid shacket.

Cassette Plaid Shacket..


  • Posted on: October 10th, 2008
  • Posted in: Updates

LOOKBOOK.nu Stylests from around the world submit pics of them selfs and people rank their style..

Check it out…

Thanks SuChin for turning us on..

Deathbowl to Downtown

  • Posted on: October 9th, 2008
  • Posted in: Updates

The Evolution of Skateboarding in New York City :: The new documentary film Deathbowl to Downtown..

Can’t wait…

Chanel’s Moving Exhibition

  • Posted on: October 7th, 2008
  • Posted in: Updates

Check the Chanel Mobile Art Exhibition website. Chanel’s Moving Exhibition has already been in Hong Kong, Tokyo and is now setting up shop in New York..(ahhh deam).. It is also set to stop over in London, Moscow and ending it’s journey in Paris.

Pics from the Hong Kong stop.

I Miss The Old New York

  • Posted on: October 6th, 2008
  • Posted in: Updates

I miss the old New York….

Esquire Anniversary

  • Posted on: October 3rd, 2008
  • Posted in: Updates

Rolled up with Rickey Loc to the Esquire Anniversary party in the Hollywood Hills..

1)Pool, Jacuzzi 2)Master Bedroom

1) Intels touch screen table computer

1,2) Taste test.. Up to 200 year old Richard Hennessy..