We all went down to the Barry McGee aka Twist show at the RedCat gallery in downtown(Los Angeles). Twist is one ill cat. Big up, Margaret Kilgallen (R.I.P.) who also had a solo show there a couple of years back. Both shows equally as powerful. We’re huge fans of both Twist and Margaret’s work, have been for many years… Check out the flicks below I took of the Twist show at the Hammer circa late nineties/early2000’s.



Below flicks @ the Hammer circa late nineties/early2000’s.

The scale was massive.



Le Book

Cassette is featured in Le Book.

Le Book is geared toward people in the creative segment of the fashion industry. Le Book the ultimate fashion resource guide to the top photographers, models, make up artists, hair stylists, photo studios and fashion campaigns .

Le Book

Fetish: Louboutin and Lynch

  • Posted on: October 7th, 2007
  • Posted in: Updates

Rob, old friend of ours is in Paris attending shows for fashion week. He was telling me about an exhibit he saw with exquisite shoe maker Christian Louboutin and picture film maker David Lynch, both of whom have a cult following. Christian Louboutin and David Lynch worked together on a show called Fetish (shoe and photo show). Showing at Galerie du Passage.

Fetish: Louboutin and LynchFetish: Louboutin and LynchFetish: Louboutin and Lynch

Only 5 prints per photo and 5 shoes per style are going to be made..

Samantha & Mark Ronson

mark ronson

mark ronsonmark ronson

Happy Birthday shout to John (Oliver Peoples, Paul Smith, Mosely).

Tegan and Sarah

Our girl Victoria sent us these pics today. Thanks Victoria.

These girl are 26 and have been getting alot of press lately. The tickets have been selling out when they preform. Their on their fifth album titled “The Con”.

tegan sarah

1) Cassette Mercerized Stripe Polo.

WWD Project


1)2nd model from the right wearing our Siouxsie Sioux tee. 2)Middle model wearing our highwaist short in Pink Rose.

Nylon – oct

Our buddy Joanne from NY sent this to us, our femme black cape pictured in the new Nylon.


Special thanks Kate and crew at Nylon.

Gisele – Oct.

Our Femme Highwaist jean spotted within designer skinny section in the new Gisele Magazine (Japan).


Our Highwaist can be found at our favorite shop in Tokyo, Loveless.

Good ol Days

  • Posted on: September 21st, 2007
  • Posted in: Updates

Sup Lil playa…


Fall 2007

  • Posted on: September 16th, 2007
  • Posted in: Updates


Cassette Homme can be found in Barneys New York on Madison and in Barneys Beverly Hills.


Cassette in Harvey Nichols U.K. and Hong Kong.

The North Face

  • Posted on: September 11th, 2007
  • Posted in: Updates

Summers coming to an end and our mind has already been on this years snow season. Can’t wait.

While at project, I met up with Erika an old friend that now works for The North Face (Supreme X NF jacket,- that was her). We got a chance to catch up and talk shop at our bespoke event…

I remember long ago when a North Face jacket was the jacket to have.. She was telling me about how the summit series from North Face is just as good as any of the other top extreme weather clothing company. Erika was nice enough to send me a few jackets to test out and give her feed back on.. All the jackets I got were fully taped and one of them was stitchless (assembled by sonically welding or glue taping the seams). You know me Erika..

I have designed a number of snowboard collections as well as making my own three layer Gore-Tex membrane fabric in my years past. After inspecting these jackets, I was impressed by the fabric choice, the construction and the fit of these jackets. They are seriously top notch.

Erika said if I liked this stuff that it’s only gonna get better for ’08.


One of the jacket has a Recco avalanche rescue system built in.

The Recco detector is a non-powered device, that will never loose signal strength and needs no batteries to function.

It requires no maintenance and has a virtually unlimited lifespan.

Just in case you get caught in an avalanche while riding in the back country..


This is the stitchless jacket…


Check out the interior of the jacket looks absolutely beautiful. Those black panels are made of nice stretchy fabric..

1) Placed perfectly over the shoulder blades 2) They placed the stretchy fabric right over where the elbow bends.



  • Posted on: September 10th, 2007
  • Posted in: Updates

The Rose Bowl, flea Market was this weekend.. And our buddy Joanne was in town from nyc to “shop LA” and “walk” the Rose Bowl.

It’s almost comical how many familiar faces you’ll see walk’n the rose bowl. – Joanne saw some old friends from nyc, that was in town to speak at the Getty.. As well as some old co-workers from nyc. Elise from cassette was also in the mix walking around with Ben and Ben’s mom (nicest lady).

So, while we were walking around I was telling Joanne about the legendary kettle pop corn.. It’s the bomb.. They are all huge and perfectly pop’d kernels, that is sooo sweet (glazed sugar) with a little bit of salt. Yummm. We walked around the rose bowl looking for it.. and when we found it.. We made sure our it was worth the journey..

rose bowl

Question :: How long does it take to walk around the actual rose bowl?

Answer :: A half a bag of pop corn..

Street scene – ASR

  • Posted on: September 10th, 2007
  • Posted in: Updates

The skate, surf trade show mecca, ASR was this weekend. Jae and I drove down for a evening in down town San Diego. We heard our old buddy Styles was spinning with Just Blaze at the DC :: Ten Deep :: New Era party.


Our girl WendyCity was also down for ASR. We rolled out with WendyCity, Dom from Brooklyn Projects and Arnold from GreyOne to another cool spot down the street.

The front bar had some taxidermy and animal wall paper, with performing bands in the back.


WendyCity knew the line up around town, so after a bit she was like… “Flosstradamus and Stretch Armstrong are spinning around the corner.. “

We like them both.. So we were off to the next spot..


1, 2) Flosstradamus on stage.


1) WendyCity and Strech 2)Flosstradamus wearing cassette in a URB photo shoot.

It was getting late and the crowd was getting thin.. We then headed back to the Ten Deep :: DC :: New Era Jump Off party. It was the only event in town going on till 4a.m.

When we got there it was still just as fun as when we left but with everyone having more drinks…. Good times. asrasr

1) Arnold, Dante, Sung, Dom 2) Josh – Ten Deep


1) BJ 2) Miss Lawn, Ari


We has some great interns this summer. One of which was Aimee Santos. She’s now back in school still has time to keep us up to date on who’s wearing our jeans..

Aimee spotted Fergie sport’n our purple high waist denim.


We miss our little Aimee Santos…


  • Posted on: September 6th, 2007
  • Posted in: Updates

Valet practically shutting down the street, champagne all around, and some of the best hors d’oeuvres ever….

Martin Margiela store opening in Los Angeles / Beverly Hills.



1) Inside, 2) James


1, 2) Projection outside.



The beautiful ring piece.


While at the show I got to meet up with some of the nice guys over at Stone Island. While we were talking, Alex from DNR stopped by the stone island booth and wanted to take pictures of their bags and such.. I kindly got out of the way so they could handle their quick photo session. Later that day Alex came by our booth and kindly dropped off the latest issue of DNR. It was pretty cool to see our white denim shorts featured in one of their shots.

Thank you Alex, the shot came out great.



1) Cassette white denim shorts


Our buddy Josh K. was at the airport in route to Las Vegas for the Magic/Project show.. He said he was talking to a honey and she asked what he did.. He said I rep cassette… And she said, ohh, wait, you might want to look at this.. and handed him the new OK weekly.

Rhianna sport’n the yellow cassettes…



Whut whut…

Got a texted whilest at dinner.. saying “it’s going off.. come over…”

Spank Rock, Pase Rock and Santogold rock’d the house at the Bellagio…


1)Brandon, Shannie 2) James, Dawn

David y’ Marcella

  • Posted on: August 28th, 2007
  • Posted in: Updates

David y’ Marcella of Kangol played dinner host Tuesday night, Rickey, Sky, Anne-55dsl, Bradly-Complex, Jared/Chris/Jia-Nylon Magazine and myself. While the cassette crew was back at the suite jumping it off with Wendy City on the tables.. We all meet up later over at the Bellagio to watch Spank Rock, Pase Rock and Santogold perform.




This hat was made possbile because of this guy wearing it..

Stashes and stashes..

  • Posted on: August 28th, 2007
  • Posted in: Updates

Bespoke III- Dinner

  • Posted on: August 27th, 2007
  • Posted in: Updates

This season the gathering for Bespoke III came in three parts (Bespoke II Last season). Part 1, A private dinner with an open bar. Part 2, after diner private party again with an open bar. And part 3, a relaxing day spa treatment. There was a lot special invited guests at dinner, here are some of the ones we said hello to…. Coltrane and Lisa-Epiphany, Chris-Fruition, Cassette Crew, Hawaii-LTD, Sung-Clae, Minya-BPMW, Deirdre-BPMW, John-Moseley Tribe, Dennis and family-Crooks, Omar-Cmonwealth, Greg-snafu, Josh-10Deep, Will-Nomdeguerre, Bam-HellzBellz, Ricky, Sky Riottt, Dante Ross as himself.



Groove effect


Grooveeffect Interviews Peter James Lee; Designer Behind House of Cassette

Talked with the nice people over at

Check out our little Q&A session.

private journals

  • Posted on: August 21st, 2007
  • Posted in: Updates

There is something about journals that lends it self to honesty. A personal journal is often a place where one jots down new ideas/techniques, notes to self, sketches, words, or cut out pictures/collages.. In the new issue of Theme magazine John and Jiae reveal a private look into the journals of some of todays well known designers, artists, and musicians. Did I mention Money Mark has a section in this issue?.


Theme Magazinetheme

1) James Jean 2)Lee Hyungkoo

quality control

  • Posted on: August 16th, 2007
  • Posted in: Updates

I am glad we are using some of the best people in the industry. Here’s a few behind the scene photos on how we assure our quality control.

1) Lab dips. 2) Color fastness. Super bright light that is suppose to duplicate the effects of sunlight in a short period of time.

1) Oven 2) Color mixer or shaker


1) Rate Density viewer to measure amount of abrasion. 2) Pilling machine.

in the mix

  • Posted on: August 11th, 2007
  • Posted in: Updates

DJ AM spotted sport’n our TDF tee.


Spotted by none other than cobrasnake.

C. Prince

  • Posted on: August 10th, 2007
  • Posted in: Updates

Our girl Caroline (model and hair doer upper extraordinaire) was in town and stopped to say hi. Caroline is one of those girls, guys dream about. She’s smart, down to earth, giving, knows how to laugh, and stunningly beautiful. More pics of Caroline in our fall campaign coming soon. Sneak Peek here.


cop car

  • Posted on: August 8th, 2007
  • Posted in: Updates

Check out the illest cop car…



this is england

  • Posted on: August 3rd, 2007
  • Posted in: Updates

When two of your good buddies tell you that you should go watch a new film cuz they think you would like it.. You prob should go check it out.. Josh Madden and Joanne Cruz was telling me about This is England. Skin heads, Ben Sherman, Fred Perry, Doc Martins, in the 80’s. Definitely worth checking out if you want to see a glimpse of what England was like in 1983 through the eyes of Shane Medows.

X-Marks the spot

  • Posted on: August 3rd, 2007
  • Posted in: Updates

On our way back to our studio we stopped by to say hi to Wendycity. She was spinning at a pirate bar in downtown a few blocks away from our studio.



abandoned ship nyc

New York is a city full of inspiration. A good friend took us to an abandoned ship in the city.

Check out a couple pictures.