Random shots of NYC



1) Justin Miller (DFA Records), Joanne Cruz de la Cruz 2) Jordan Silver and Josh Madden. (Two brothas from anotha motha)nycnyc


Bike riding to the next spot in nyc.

A slice of nyc

Rickey and Sky (Flight Club/Cartel Goods/LTD) of Riottt hosted a social down at the koi lounge.


1) Rickey, Sky, Logan 2)Jakuan, Timmy, Sung

1) John, Chad, Jiae from Theme 2) Sung, Hawaii, Jakuan

1) Haze, Omar 2) A-Trak, Bijules

Stacy Ferguson aka Fergie

Our buddy Aimee Santos spotted Fergie in our Turq jeans in ‘life in style’ mag on her flight home to L.A. from south east asia.

Raybans, lighting bolt vee neck tee and cassette jeans… Sounds like kids we know….


Styled by Renie P.

iphone, your phone, wheres myphone

  • Posted on: July 10th, 2007
  • Posted in: Updates

Everybodies knows about Apple’s new iphone. Everybody knows people have been bugg’n out waiting for the new iphone. I mean standing in line to get a phone… lets think about that for a minute, are you crazy….  but thats what people have done.. People have gone mad with the new iphone, partly thanks to our friend Eugene.

Eugene probably has one of the coolest jobs at apple. He’s part of the design team who brought you the iphone (amongst other things).

Eugene also spins as DJ Eug, seen here repp’n cassette on the anvil cases…


Check out his site; he might be spinning in a city near you.

Cremaster 3

  • Posted on: July 3rd, 2007
  • Posted in: Updates

Rickey stopped by the studio the other day, it’s always nice when he stops by to say hi and fills us in as to what he’s been doing, and what projects he’s been working on.. During his last visit, he was kind enough to drop off a Cremaster 3 book by Mathew Barney. He said he knew I would like it.. he was right. We’re pretty Big fans of Mathew Barney. I remember watching the Cremaster Cycles when it played at the Nuart back in like ’96. Then a few years back I was fortunate enough to see his Cremaster Cycle exhibition at the Guggenheim in nyc. The exhibition was nothing short of amazing! The whole Guggenheim from the very top of the building to the theathers in the basement was dedicated to Mathew Barney’s Creamaster Cycle. Here some pics from Cremaster 3.



1) Cutting patatos. 2) Check out that Guinness cup.

London Calling

  • Posted on: July 2nd, 2007
  • Posted in: Updates

1.) Ten Bells is an old pub est 1753.. a place where good o’l Jack the Ripper used to frequent.

P.T. sent us these pics of cassette posted up in the east end-London.

Pipeline Hawaii

  • Posted on: July 2nd, 2007
  • Posted in: Updates


Cassette stickers spotted at pipe.

A fitting at cassette

  • Posted on: June 28th, 2007
  • Posted in: Updates

A behind the scenes pic of John from Theme Magazine getting fitted and kitted in a hand tailored cassette suit.

john theme suit


cassette fall preview

  • Posted on: June 19th, 2007
  • Posted in: Updates

Take a sneak peak at our A/W 2007 book.

House of Cassette A/W 2007

Life is about the Hidden Treasures.

For this Fall/Winter 2007 collection, the design studio at Cassette looked toward Alaska for its inspiration. In the minds of many, Alaska denotes a land where solitude reigns and the land lays barren, the last vestige of modern day civilization. And yet Alaska also harkens an emotion familiar to us all: the literary, a sense of internal reflection, one layering against the cold. House of Cassette took these ideas as a challenge when approaching their Fall/Winter collection.

It’s apparent that environment affects man and man affects environment. Utilizing old world technology such as British Millerain wax cotton, a water repellant fabric that has proven its effectiveness over the years since the 1800s; Cassette approached this fabric with an intuitive design aesthetic in their outerwear pieces. Another highlight is Cassette’s continual use of 100% Merino Wool – Merino is the finest breed of Sheep, its wool cherished for its excellent quality.

Whilst Cassette in its design is rather clean and simple, it is the details hidden within, the junction where thread meets fabric that results in good design. The definition of good design in the House of Cassette is concentrated in the creative analysis of the internal construction and fit, i.e. wool cardigans with reverse seaming having a clean finish.

A classic trait of Cassette’s design ethos rests on the idea of self discovery: challenging the unknown, adapting to ones environment and recognizing where the hidden treasures lie. Cassette’s Fall/Winter collection is the aesthetic design output in the study of Nature vs Human, its interaction of these two parties, and the wonderful balance that remains.






Jessica Alba


Jessica Alba

Pic sent to us: Jessica Alba cop’n a pair cassette red denim.


Our girl Mariel put us on Rihanna. She’s rock’n the yellow cassette’s on MTV’s TRL.



Thanks Mariel.

Brett Westfall presents “Sherf”

James introduced me to Brett at our trunk show at American Rag Cie. Brett is a really cool guy. Brett has a really good postive energy about him. Brett is the man behind unholy matrimony and has worked with Comme des Garcon.. nuff said.


Pics from Brett Westfall’s opening for his “Sherf” paintings across the street from our studio this weekend.

Rickey in Nylon

Our buddy Rickey just got posted up in the Summer issue of Nylon Guys. They dedicated a whole page to him.. Congrats to Rickey… It’s a really good article.
rickey in nylonrickey in nylon

Rickey is rock’n cassette cardigan and cassette black denim.

Andy and Kat

  • Posted on: June 3rd, 2007
  • Posted in: Updates

Andy and Kathleen dropped by the studio while on Holiday from Hong Kong to say hi. Andy is one of the keys, from the Six Keys Gallery in Hong Kong. He also is the developer of the new Rubicks cube. Kathleen runs a couple of businessees in Hong Kong one of which is a clothing store in SoHo (Hong Kong) that caters to people looking for clothes that has an L.A. feel.


1)Kathleen, Andy. 2)Kathleen, Andy, Danile, and Rickey.

Sung, Rickey, John

  • Posted on: June 1st, 2007
  • Posted in: Updates

Sung of Clae, Rickey of Evil Monito and John of Theme Magazine met up at the studio and kicked it for a while before we went out and grabbed dinner and some drinks. Conversations went into the morning…

To say big things are happening for these guys.. wouldn’t be right because they have been doing big things for a while now.. Lets say things are getting bigger bigger for these guys. Sung is breathing new life into his Clae shoes. John has already branched Theme into a resource for companies to tap into Theme’s creative technical-talent to assist in branding, concepting, campaigning, and publishing. They are already working with seriously, some incredible companies. Rickey is working on some huge things himself, stay tuned to his website for more details in the coming weeks..


1)Sung  2) Rickey  3) John


  • Posted on: May 29th, 2007
  • Posted in: Updates

One of our best buddies Joanne Cruz stopped by the studio the other day. I have known Joanne for what seams like forever and a day. We actually went to Design/Art college together. Not only is she a great designer with mad style… She is one of the nicest caring people I know. Joanne, Is a friend that will never stop surprising you, helping you, being concern for you, being down for you, she’s one of those people who keeps look’n out for you.

Joanne comes from a very rare breed and is a friend indeed. So if you see her in the streets of New York.. Please be nice and say hello..


Blonde Redhead on late night Conan

We really like blonde redhead! We were really happy to find out that Blonde Redhead was going to perform on national television.

They gave a very cool performance on live television performing their title track 23 on Conan.

bonde redhead

From Left to right. Simone Pace, Kazu Makino, and Amedeo Pace.

bonde redhead

Blonde Redhead on late night Conan

Wholy moley Simone rock’n cassette.

Our mercerized striped long sleeve, cassette jeans and our Bandanna.


  • Posted on: May 17th, 2007
  • Posted in: Updates


Photos from pokernight.. special thanks for all those to stopped by to play and say hi..

Cassette Summer Colors

  • Posted on: May 14th, 2007
  • Posted in: Updates

We’ve been getting emails these past few months asking us when, when, when are the colors gonna be out….

Cassette Summer colors hitting the floors the next few days…


summer summer



Coachella 2007

The cassette crew rolled down to the desert for an action packed weekend. Between the line up at coachella and the slew of pool parties that was going on during and after show… Coachella 2007 was nothing short of freck’n awesome. This years line up was simply amazing. Far too many to list.. Here are some of the bands we saw up close and personal. (…….on stage with blonde redhead and a speakers distance away from the Chili Peppers, chill’n with Ghostface back stage.) . Red Hot Chili Peppers .

Coachella 2007

Coachella 2007Coachella 2007 Coachella 2007Coachella 2007 . Blonde Redhead . A very Special thanks to Simone from Blonde Redhead, and Barbara. Thank you for the vip tickets and the letting us watch the show on stage. The new album 23 is sooo good. Blonde Redhead killed it.

Coachella 2007

Coachella 2007

Simone warming up…

btw, Simone is wearing cassette jeans and the henry henley. (and wearing it well.)

Coachella 2007

Coachella 2007 . Bjork . Coachella 2007Coachella 2007 . Ghostface… Killa . Coachella 2007Coachella 2007

Back stage with Ghostface.




Coachella 2007

A sea of people. (across from the main stage.)

Random shots of H.K.

HK RandomHK Random

HK RandomHK Random

HK RandomHK Random

HK RandomHK Random

HK RandomHK Random


Omar was telling me that Dennis and Rob from Crooks’n Castles was also going to be in Hong Kong. I have known Dennis and Rob since my high school days. So, it was really cool seeing them out in Hong Kong. They were staying at the Peninsula Hotel, umm yes the Peninsula Hotel in Hong Kong… I stopped by after a late nights work. Dennis and I went and grabbed a drink at the Fliex Bar(designed by Philippe-Starck) on top of the Peninsula Hotel.



Later we stopped by my hotel and dropped off my stuff and went over to Racks for a couple of rounds of pool.

Six Keys Mini Ramp/Gallery

Andy one of six guys that make up a crew called the Six Keys in Hong Kong. He invited me over to the Six Keys miniramp/gallery. This is a perfect 4 footer. One of the guys Jimmy, architect by trade CAD’d up this piece of perfection. Check out the construction at the coping. Played the music loud, had a couple of cold ones and pushed around and worked up a little sweat. Good times.

L.C. Hong Kong

  • Posted on: April 17th, 2007
  • Posted in: Updates

Lane Crawford fashion/model party.





Gisele — New Japanese fashion magazine. We love Nippon.



Spotted by Jennifer.
Thanks to James, Jennifer and the guys at Gisele.

Hong Kong 4/07





1) I heard some old buddies are in town from the States, sooo had to hook up for a toast….. To seeing familiar faces in different places… 2) Bounced to another spot and continued the festivities.


1) Bam and Lani of Hellz Bellz, Li-Ting, Aaron, Omar of R&D, and Jino the man behind the scenes. 2) Back to times Square to catch some zzz’s before work.


Lots happened this Saturday…..Our trunk show to preview our Fall 2007 Collections, Han Cholo’s block party kicked off right after wrapped things up for our trunk show and then everybody headed around the corner over to Opening Cerimony’s L.A. launch party. Nice way to round out the weekend.

1) Riddem selecta Ben Cho playing the goodies… 2) American Rag girls…
1) Sean and Marcus of NYC Rockers bringing some of that nyc steezzz along with Jeremy Scott 2) Rickey Loc and Shannie pants.


A few weeks ago a lond time good friend of ours, Yuske told us about Yone’s show over at the Reed Space as well as Fafi’s show in N.Y. to with Le sport sac. (Yuske knows I am a huge fan of both Fafi’s and Yone’s work.) He also has been working with Parra of Rockwell for a number of years now. He told me to check out Parra’s show when it comes to L.A. Last’s nights show was at the D.T. Standard. Open bar from 7-10pm. After party at the roof top/pool for invited guest…… Which then carried on to La Cita…..But I had to go home to burn a little midnight oil….



Thanks for the canvas Parra.


1) Eriko, Parra, Yuske. 2)Madlib, Rhett, J-Roc kill’n it with the 45’s.

Rob Hamada

  • Posted on: April 4th, 2007
  • Posted in: Updates

Check out some of the ill photos our man Rob shot.

Rob Hamada’s words:

Joie de Vivre

The idea behind this project was to create the most unique editorial possible. Many of the models come from a very historic lineage. Clark Gable, greatgrandson of Clark Gable, Dree Crisman, Earnest Hemmingways greatgranddaughter, Kian Mitchum, Robert Mitchums grandson, Margarita Kallas and Sean K, the current face of Sisley. Then styled by some of the most exciting new designers, The Cinch, House of Cassette and Brian Lichtenberg. All based on the aesthetics of French New Wave cinema and film noir to give a very sharp edge to a classic look.

rob hamadarob hamadarob hamada

Pictured Above:

Cassette’s Spring ’07 collection.
Henry Henly
Denim Pants
Hand Made: Merino Wool Cardigan
Hand Made: Silk tie

SO Complex

A friend forwarded an article that mentioned us today.

Thanks Mary H.K. Choi for acknowledging Cassette and where we draw part of our influence from.