A little powder riding video after the three day storm..

It’s Monday, the weekend crowd is gone and after snowing three days.. the sun was shinning in typical southern cali form.. Caught some of the best riding ever.. Fresh Powder, no crowd, no lines, fresh tracks all day..

Hear it’s been dumping up in them hills..

Jae and I stopped by our buddy Aly’s pad on the way to a lil donner shop.. He told us bout the el dorado and that he was spinning in a few… After a little donner dinner mit pom frits we headed to the el dorada..  thanks to Aly we discovered this fine watering hole..

Jae, Reggie, Joe and I rolled down to San Diego for Agenda and ASR.. I have been down to San Diego in age’s.. We hit up good ol’ Filippi’s.. nice little establishment in the heart of little Italy.. Fun place to go and have a slice or some pasta..You have to enter thru the market.. […]

Rolled up with Sung from Clae and Joe(cassette) to Coles for Lunch.. Coles, The originators of the French Dip.. Since 1908.

Cassette at Winstons.. Jan. 14th

Went to a screening for the new Notorious B.I.G. flick (In movie theaters this Friday).. No pics this time.. I was sitting few rows back from Sharon Stone and I didn’t want her to think I was taking pictures of her… The filming and color was lacking but the content and story telling was on […]

SlumDog Millionaire Got an advanced copy of SlumDog Millionaire…  SlumDog is a mix of two movies I really like Usual Suspects and City of God.  If you like these two movies you’ll like SlumDog Millionaire… It’s a raw look into life growing up as a kid in Mumbai. Have to add that there is a […]

SAVE THE DATE :: Jan 14th..Cassette Side B @ Winstons (7746 Santa Monica Blvd West Hollywood CA 90046) 9-2am DJ’s :: noMSG :: N2 ::WendyCity :: LeeScratchPetey

Japanese Magazine Gap Press Men featured Cassette’s Spring 09 New York Runway show. Gap Press is a premier magazine that cover high end runway fashion from top fashion cities around the world. So ill.

The Kogi Taco Truck made a pit stop right by our studio in little Tokyo. If you have heard any rumors of these tacos being the absolute nicest morsel of love then I would say you heard right…. These Tacos are amazing, Mexican-Korean fusion Tacos..  You can follow then on twitter.. Don’t sleep.

There’s snow up in them hills..  Had to get a little riding in before 08 was up.. Bear Mountain. Conditions: Sunny, Warm, Blue skys, and jumps were in effect. Good seein the guys still riding.. Snoop Namy Nam, T-Bone, and heard Choi Boy, Rich-Uno and Bobby was on the hill but didn’t see them, next […]

Hiromi one of the nicest girls around was also in LA for Christmas.. We got a chance to catch up, over a few pints and a few games of pool at ShortStop. Good seeing you Hiromi, thanks for the video.

Our homies Josh and Lisa were in LA for Christmas. It was a good to see them during this time of year.. After some last min Christmas shopping we headed over to Mcafe. M Cafe de Chaya  (Macrobiotic cafe offers organic Asian-inspired grub) 7119 Melrose Ave Los Angeles, CA 90046

It’s Holidaze time.. and I mean daze…. Got together for our home girl Joanne.. Happy B-Day lil jojo…

Joaquin Phoenix, Eva Mendes, Scarlett Johansson, Casey Affleck, Marley Shelton, Kanye West, Kelly Osborne, and Wayne Kao celebrated 10 years of design, photography, film, music, art and fashion. 1)Line for the shuttle bus. 2)Inside the shuttle bus. 1)View from the master suite. 2) V,VIP area from inside the house 2nd floor. 1)Grace, Matt 2) Pansy, […]

Met up with Rickey, and Jasmine(Oliver Peoples) for lunch today at El Compadre.. Old, dark, Mexican restaurant on sunset across from Guitar Center.. Recommend #12 Chile Relleno, Burrito, Rice and Beans combo..  Yessir.. El Compadre 7408 W Sunset Blvd Los Angeles, CA 90046

“The Kid Stays in the Picture” is a Documentary about legendary Paramount producer Robert Evans.. The film is a NPR slide show type of movie with Robert Evans narrating it. It’s an amazing look into his life and how he furthered it through ‘Luck’.. “Luck is where opportunity meets preparation.” Robert Evans went from selling […]

Edward Sharpe and The Magnetic Zeros, were playin at the Echo Plex. Buddy Bryan Ling has been managing them and they recently just had an amazing write up in this months Flaunt mag.. Edward Sharpe and The Magnetic Zeros is an experience. Their vibe is contagious. Can’t wait to see them again. Must see live […]

Rolled over to Imaginary Foundation artshow at suru and got to see the Drumming Astronaut preform.. Couple of window shots on the way to the DCMA shoe launch party..

PEPSI PROPER POP UP RETAIL LOS ANGELES Performances by THE CLIPSE & Pacific Division FEATURED BRANDS: Evil Monito Magazine, Union, SneakTip, S.L.A.T.E., SneakTip, CLAE, craftworks, CASSETTE, Jungle Gurl, hypebeast Sounds provided by DJ Fashen, DJ Peter Lee aka LeeScratchPetey, DJ Byze One, DJ Sour Milk, DJ Reflex, DJ Mike B Brought to you by PEPSI […]

Spinna @ at the Echo Plex.. 1,2) Rhett, Spinna, J-Rocc

By your Side.. by-your-side-neptunes-remix

Rolled up to visit our Buddy Josh Madden and the kids from White Tie Affair.. Josh was styling the White Tie Affairs new video shoot.. While they were shooting the White Tie Affair video, the crew from Hills came on set cuz their friends of the White Tie Affair and next thing you know we’re […]

Big up to all the heads that rolled thru…

Went for a visit to Stash’s office, studio, warehouse.. The place is ill… Stash goes way way back.. He had us in stitches… calling out guys when they were just getting their teeth cut.. He’s sitting on a lot of history.. Nuff Respect.

Joe Hahn, Noel, Stash and myself at Peter Lugers..

Rose Bar at the Gramercy Park Hotel.. GPH is one ill hotel.. If you like modern art.. check it.. especially the roof top… Pics of the Rose Bar..

Bacaro… LLES’s lil gem.. Josh Madden (When it’s full.)

Mai House- Vietnamese in Tribeca.

1st Snow NYC 08

Blue Ribbon….Late night is even better.. Bone Marrow, Foie Gras, Duck Sandwich, Clams, Fried Chicken….. Forget about it.. 1) Laura, Tamara 2) Tamara, Stas

Rolled down to LLES to East Broadway.. 1)Light 2) Photo..Laura Vignale 1) Laura, Stas 2) Tamara 1) Diana, SuChin, Annie, Will

We all rolled over to the Soho house.. Soho House is a private members club with rooms, dinning, swimming pool, library, bar, film screening room, game room, drawing room..and so on… more or less an adult playground. (Click here to see the Shoreditch-House in London’s east end.. )

Mark Franandez took us over to Kandisnsky’s studio….

After Kingswood started to thin out we all heard the call of the wild.. some how ended up at Wo Hop..

After our meeting with the ministry of sound.. Our guys Jared, Mike.. do Kingswood on Thursday.. Or something like that amongst all the other things these guys handle.. 1) MT 2) Laura and Sarra

After Omen. Mark Fernandez took us to this guys studio in soho.. Amazing Man Cave.. I was drooling.. Joe and him were talking shop. I never seen a studio quite like this.. It looked like you were piloting a sound ship.. and we were in the captains chair.. I asked him play something loud and […]

While at Stash’s opening.. Marc Ecko hit up Joe to swoop him up for dinner..  Marc picked us up in his custom whip and took us to Omen (Critic’s Pick- New York Magazine) a Kyoto style Japanese sushi spot… The uni is like you want it to be…. 1) Joe Hahn 2) Noel

Visionaire 54 X Lacoste.. at the Stash x Lacoste Launch..

Hangin with Joe Hahn of Linkin Park and Noel.. We rolled up to Stash’s Shoe Launch with Lacoste at Nort/Recon.. 1,2) Nuff Respect Futura 2000

Gramercy Park Hotel..

We turned into beasts after ‘Beast’…. Headed over to Blue Ribbon where homie Willy Dee was hold’n it down.. 1) Bone Marrow, (Some primal food of the ancestors.. soo good) 2) Fried Chicken..

Soon as we landed.. we sent our bags to the telly and rolled up to dinner with Suchin, her friends and Boa (K-Pop super star)(Pic of her here).. After dinner we headed to Beast(Goth Night).. down in ‘LLES’.  Shannie and Ly hold’n it down… Ly and Shannie..

Dee Plane Dee Plane.. NYC From Dee Plane..

Nick Jonas wearing yellow cassette denim. At 16 he’s ranked in the top 40 of the most influential under 47. Nick Jonas wearing yellow cassette denim.

Finally getting a chilly in LA.. Perfect time to listen to Bon Iver’s Stacks with a morning cup of coffee to get the day sorted… [kml_flashembed movie=”http://www.youtube.com/v/ePatJIwB-sI” width=”425″ height=”344″ wmode=”transparent” /]

RubiTone concept by Ignacio Pilotto. Wouldn’t it be cool if they ended up making this..

Rolled up to a sic custom pad in Sliver Lake for a B-day party.. 1)Back Yard.. 2)Dinner Chime.. 1)Live music 2) Skyway to the back wing..

Rolled up with Joe Hahn from Linkin Park to a KoreAm event this weekend.. Marget Cho hosted and performed a song and skit… also got to see and meet K-pop star Se7en. Food was served by Lawry’s Prime Rib (And they brought the carts!). Se7en

Rolled up to Bling’s Rock Night(Tue’s) at The Standard after a nice Dinner with him at One on Sunset.. 1) Ana 2) Bryan, Ana, Ryan 1)Striker-KROQ

Axis @ SURU.. The guys at SURU turn the store into a Gallery for the opening.. Out back was the reception where it was pretty much a packed house…. Good to see people from nyc to LA representing.. 1)Joe Hahn- Linkin Park/SURU, 2)Jasmine-Oliver Peoples, Sly-EM 1)Nick-Diamond, Stash-Recon, Josh-10Deep 2)Paula-Fierce Lady.., Kenny-Belvedere.

A while back our Buddy Josh Madden.. (One down MoFo..) sent me the 1st edition of “The Official Preppy Handbook”… See how much times have changed or how much they haven’t….  Awesome fodder or resource depending which state of mind or mood your in..  Stereotypical to the T!  A guide to live your life as […]

L.A.’s Menswear Designers Take Risks as Others Play It Safe by Erin Barajas, Manufacturing Editor Read the full Article Here

22 year old Lykke Li from Stockholm taking the underground world by storm.. Represent… Girls, start falling in Love… Dance-Dance-DanceDance, Dance, Dance

Rickey turned me on to this book a couple of years ago.. Been flipping through it lately.. Insightful look into the history of the Bourgeois and the Bohemians cultures and who they are today.. “…. A TARTLY AMUSING, ALL TOO ACCURATE GUIDE TO THE NEW ESTABLISHMENT.” Janet Maslin, The New York Times

Cassette highlighted on WGSN. WGSN is one of the biggest trend forecasting research services in the world..

A New Day Has Come… Today America is beautiful. Today is a proud day to be an American.

Official reception for “Two Lovers” a film starring Joaquin Phoenix and Gwyneth Paltrow at the Roosevelt 3 story Penthouse.

Che Premiere Screening at the Mann’s in Hollywood.. Che Directed by Steven Soderbergh Ernesto Che Guevara played by Benicio Del Toro. Che is a 4+hour movie split into two parts.. Part One The Rise.  The Cuban Uprising. Part Two The Fall.  The Bolivian Defeat. Amazing

Hollywood was absolute madness, traffic was stopped for about 10 miles in all directions.. Halloween at the Roosevelt Hotel.. .Thanks for the love Bryan..

New Issue of Theme is out.. And the theme is Girls Rock! Ahh yeah.. we know they do.. Check out the cover story.. Kazu of BlondeRedHead one of our favorite bands!! Gotta check this issue out.. Matriarchs of Music (of Reggae, Puck Rock and Jazz.. ) what….  a Rude Girl Ska Band “Ore-Ska-Band” from Japan.  […]

Our Buddy Joel Madden spotted coming out of ultra cool store Maxfields Rock’n Cassette Black Worn Denim..

Went to the launch party for Guitar Hero.. Apparently Guitar Hero and Rock Band sells so many units that some bands are putting out songs on the games first as a single and some bands are making songs exclusively for these games, wowsers… Point of reference is getting more and more on a tangent.. Kids […]

The band All American Rejects wearing our striped tee and our tug boat tee.

Yellow Cassette’s..

Cassette Coat Cassette Shorts

Yone NYC Show Opening October 23, 2008

While in New York for Fashion Week I met with Samantha over at Nylon Magazine.. Thanks Samantha, Marvin, Jared, Faran and all the girls and guys at Nylon.. And many thanks to Claudine at Think..

Cassette Tape Closet: A closet built with 918 cassette tapes that are individually screwed onto a wooden frame.

Our buddy TroubleMaker stopped by the studio to drop off his new mix cd on his way out of town.. TroubleMaker Rock’n Cassette Leather Jacket and Our Black Nights Jeans Justice-TroubleMaker Edit Justice-TroubleMaker Edit

The Cool Kids posted as one of the most stylish bands on mensstyle.com A name like the Cool Kids tempts comeuppance, but Antoine Reed and Evan Ingersoll have enough swagger to make even cynics like us believe. Their sound recalls hip-hop’s golden age (think Eric B. and Rakim or Run-DMC) without merely parroting, and their […]

Actress Ashley Tisdale was spotted wearing our bright blue Cassette Jeans.

Last night was the welcome home DJ AM benefit concert (in benefit of the families from the plane accident) at the Avalon.. CUT CHEMIST, MIXMASTER MIKE, straight tore it up like no other….Last time I saw Cut Chemist was for the Product Placement (follow up album to Brain Freeze) tour.. These two and a few […]

Our buddy Bling (Producer/Manager of Edward Sharpe And The Magnetic Zeros) spinning at the opening of Shin’s K-bbq in Hollywood…. Bling rockin our Cassette Stripe Tee..

This Sunday’s LA Times :: LA Fashion Week :: The Fantasy Edition in the Image section.. “In the spirit of fantasy football, the Image staff has created a “fantasy fashion week.” It’s a modest proposal that could raise as many logistical problems as it solves. But it rethinks the basics- the key elements that have […]