Archive for the month 'February, 2008'

Go Lakers!! Laker Fever.. Can you really test? Look at this line up. Ohhh dam, look out sun. Too many sports center highlight moments in this game.. Lakers spanked the heat..

Laker Love

One of the beautiful wonders of California. The California Poppy fields. A couple of photos I took a few years back cold chill’n, try’n to get balanced in the poppy fields.

California Poppies

Our homie Brendt from B.F.F. sent this cool story/short on our buddy Simone from Blonde Redhead. From Cool Hunting. “This video joins Simone Pace, best known as one-third of Blonde Redhead, on one of his vintage Italian motorcycles, from an East Village garage, across the Brooklyn bridge, to the band’s recording studio. Simone shares some […]

Simone Pace

Heard it was going to be dumping this weekend, so we made a quick run up to Mammoth. The drive up to Mammoth is sooo beautiful. You pass by so many of the wonders of California, Death Valley, The Salt Flats, Red rock, The High Sierra’s, California Poppy Fields, Black Lava Rocks, Mono Lake, Convict […]

Fresh Pow

In preparation to shooting our campaign it was proving difficult to find a similar eyewear to cassette’s aesthetic with no visible branding.  The only company that came to mind was cult eyewear company Oliver Peoples.  Oliver Peoples has been a favorite brand of ours and for many celebrities for as long as I can remember.  […]

Oliver Peoples

  . House of Cassette S/S 2008 — A Study of Movement in Quiet Space. For Spring/Summer 2008, House of Cassette continues from its past Fall/Winter 07 narrative of seclusion in winter’s bosom, to the open embrace of a winter thawed. When can Movement prove to be both Fierce and Beautiful? It is within these […]

Spring ’08

Our dude Rickey hit us off with this clipping. He’s in Harper’s Bazaar Korea… Good Look Rickey. 1) Pictured Right. Rickey is rock’n our cassette tie dye sweater for the photoshoot.


Y’all hear about all the tow trucks lining up after the Laker game last night? Shit, there was a mad blowout Staples Center last night.. Haller. . I rolled up to the Laker game with one of the nicest ladies around Mrs June; a power house in the denim industry. We met up with Heather […]

Tow Truck

A lot of people have a love/hate relationship for Las Vegas. At times I really like it, but the whole Magic/Project show experience can be a drag. Or is it that no one likes to work while in Vegas, maybe that’s it.. Nightlife during Magic is always crazy…. So, many places to go.. and so […]


Went to Mark Ronson pre-grammy party at the Roosevelt. Saw a bunch of homies, my man Cory straight kick’n it/ work’n with Santogold.


The Murakami show is literally around the corner from our studio.. I have been meaning to go since it opened.. When we heard that they were having a closing show, had to roll up to check it out..

Takashi Murakami

Studied Streetwear By Erin Barajas L.A. designer Peter James Lee blends high design with street credibility to create Cassette, streetwear for the connoisseur. In a studio on a gritty Los Angeles side street Peter James Lee plays an unassuming fashion underdog. But, with his young designer streetwear brand, Cassette, hanging alongside Yoji Yamamoto and Yves […]

Studied Streetwear

While I was on the plane back to L.A. I saw a photo Alicia Keys rock’n red cassette’s up in the inflight mag (I was bugg’n). “Like you’ll never see me again.” WHAT!/? Come on; Alicia Keys straight kills me with all her joints. You can guess “No More” is Every High School’s love anthem. […]

Keys Please

My Dude; John is for sure a brotha from anotha mutha.. John is staring in a Blackberry vid (click the pic of him). John and Jiae run Theme magazine. They are one of the keenest and sharpest couples around.. . They are always bringing the illest content from the coolest people making shit happen.. It’s […]


Our dude Rickey recently came back from Korea. We caught up for a bit yesterday and he’s been telling me about his push for this year. He’s ready and focused…. Rickey’s on a mission. He’s been telling me about this boyhood from Korea. Some people have called him the Asian Sartorialis. Rickey was out hanging […]

Asian Sartorialist

A few months ago we got a call from the Miss America producers asking us to take part in their last episode, which was going to be the red carpet episode. They wanted to revamp the Miss America image and make it a little more relevant to today’s television market. They asked us if we […]

Miss America

Cassette’s in Bow Wow & Omarion’s ‘Hey Baby’ vid. 1) White Highwaist Cassette shorts. 2) Omarion is rock’n our Cassette Red denim.  

Hey Baby

Gwen Stefani’s Harajuku Girls rock’n our jeans. Looks like all the photos were taken in our hood. 1) Yellow Cassette’s 2) Cassette High Waist Cement Wash . 1,2) Turquoise Cassette’s

Harajuku Girls

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