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In NYC for market.. Debuting Spring 09 at our new showroom Steven Alan and over at Capsule trade show. Cassette Spring 09 Femme

New York Market

Met up with Brendt of BFF for the LA Kick off party for the bicycle film festival here in LA..

LA BFF-Kick off Meet / Party

Bicycle Film Festival is in town…. 1) Flyer for the Bicycle Film Festival kick off (tonight)… 2) Click on the flyer for show times..


55DSL hosted BPM’s 12th Anniversary party with the DJ AM, TroubleMaker, Bloody Beetroots, Old school Miami Bass 2 Live Crew and DJ Z-Trip… (In a mumbling voice..) While 2 Live Crew on stage it got a little raunchy…Cough Cough.. Z-Trip 1)Ann (55dsl), Bronques-nuff said, Charlene (55dsl–Jr. Lucky Bastard..)

Z-Trip :: 2 Live Crew

Cassette sticker on Mstrkrft’s laptop..


Cassette– Extended Play at the Detroit Bar. —– Thanks to all the people that came by to show support this Sat in Orange County. Special thanks to noMSG and all the dj’s that came through Wendy City, Tina T, C-Town, Acid Girls and Trouble Maker.. And another special thanks to all the brave souls tearing […]

Extended Play..

Rolled with Joe Hahn (Linkin Park) to his band mate Mike Shinoda’s (Linkin Park) pre opening art show across the street at the Japanese American National Museum in little Tokyo. Linkin Park is currently one of the largest rock bands on the planet selling more than 40 million records and winning 2 Grammy Awards. 1) […]

Mike Shinoda

Our buddy Tal had a night at Central in Hollywood last week… 1,2) Tal and Audrina Patridge from MTv’s Hills 1) Brandon Saller from Atreyu and his wife Ashley, Tal. 2) Keller and Dingo


Hit in Japanese ‘Cover Magazine’.. Cassette Spring Fleece “Nate Short.”

The Cover Mag.

Mr. Joe Hahn of Linkin Park rolled through the studio today after seeing Batman.  Joe was invited to see a spacial screening with 10  other people in a IMAX theater….(How do you say lucky….) Joe was kind enough to let me drive his 500hp V-10 Bat Mobile… Whoopie… sooo fun… Joe….Thanks for Lunch and letting […]


John ‘n Jiae and the guys at Theme have done it again.. With issue 15.. “On Your Mark” The Beijing Olympics issue. This issue features way to many things to list… This issue covers the gamut of from secrets of ancient Chinese medicine using 6 to 20 herbs to help heal sports injuries…. to featuring […]

Theme Magazine 15

Leave it up to Bronques to catch a great shot (while in London no less).. 1) Cassette “Please” tee.. Please feel free to shut the fuck up..

Last Nights Party

Detroit Bar – OC

Rolled up with Tal and Dingo to Lindsay Lohan’s private B-Day bash at Teddy’s.. DJ AM was on the tables.. I haven’t heard anyone cut it up between the tracks like AM in a long time..

Pretty Red Dress

Kicked at the EM studio in Echo Park this weekend.. Enjoyed some beers and watch the day go by.. 1)Haze 2) Klipsch


Audrina Patridge of the Hills spotted wearing our jeans..

Audrina in Turquoise

Our buddy John Lee of Theme Magazine (nyc) swung by the studio to pick me up to go have lunch with Christian Hosoi. John recently wrote a nice piece on Christian in Theme for the Rebel issue. I haven’t seen Christian in ages.. We used to live a block and a half from each other. […]

Christian Hosoi

Check out what our buddy Josh Madden styled using our Bruno Jacket.. 1) Matt of Kill Hannah..

Kill Hannah

Our girl SuChin is a host on the new eco show “G Word” on Discovery green channel.. She gave us a new little eco-sphere.. It’s soo cool. It’s a little sealed glass ball that is totally self sustaining. Here some words on the eco-sphere:: Contained in each of these beautifully crafted spheres are several key […]


Our buddy SuChin was in town for a hot sec. Before going back to New York she found some free time and swung by the studio. On our way to get some food we swung by to pick up Rickey Loc.. 1) The Yummy yummy.. “Cha Cha Cha” {Virgil and Melrose} 1) Shortstop.. {Sunset} . […]

SuChin – Pehrspace

Scarlett Johansson on the cover of this months Nylon.. Shout to Dani Stahl for the sticker hit on the guitar bag (Boo Yeah..) and Laura V for clean images.. and shout to Taylor Rae Lee for the heads up..


Snap shot of the 1st day of summer from around the world.. Factoid.. for those that are in tune with Mayan/Aztec calender… This year 2008 and on 2012 summer lands on June 20th. Most all other years summer starts on June 21st..

Summer 2008

Perfect summer time hit… White cassette jeans in Complex Mag…. Shout out to the girls at complex..a gracious thank you, Kelly and Anoma..

Complex : Cassette White Jean

Our buddy Joel Madden and his girl Nicole Ritchie came over for a little shopping at our studio.. 1) Joel’s outfit by cassette.. Photo: One of the vultures that followed them throughout their day..

Joel Madden

It’s cool living in L.A. cuz it’s so easy to roll to the range and peel some caps… Every once in a while when you get the urge to peel some caps, you can just start bustin caps in the air.. (I kid, I kid..) There are plenty of indoor ranges to safely let loose […]

Peel’n Caps

The new WeHo Wednesday night hot spot.. Crown Bar…. Met up with Joel Madden, Nicole, Tal and Carey Hart.. Peep the vultures outside.. there were probably 15+ paparazzi out side in waiting.. It was even funnier inside, ummm I would say it was 17 to 1 girl to guy ratio.. 1) Carey Hart, Tal 2) […]

Crown Bar

I broke the silence.. Our not so secret, secret spot.. After our press event we were starving.. so we rolled up to Taco Zone.. Suadero tacos.. Pure Love.. Alvarado and Sunset. Open Late…

Taco Zone

Our buddy Andrea Westerlind has a beautiful show room called All That She Wants.. She invited us to parttake in the press event with that she had last night.. All That She Wants showroom space is amazing.. 4 story penthouse space in down town.. with a patio deck and jacuzzi outside on the rooftop.. Brands: […]

All That She Wants

Kenny Mac stopped by today for a little lunch meeting.. He wanted some home town Mexican food.. I was like ohh word.. I got the perfect place for you.. We took the supercharged STS.. And we headed into the cut.. You know your in the cut when you see bars on all the windows, weight […]


The store opening for Rising Sun was this weekend.. The brand concept focuses on the golden yesteryears of denim and garments crafted with period-correct machines and methods. For the opening there was on display a once in a lifetime display of rare turn of the century denim garments and some 1930’s Hot Rods.. 1) Face […]

Rising Sun

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