• Posted on: June 17th, 2008
• Posted in: Press, Updates

Perfect summer time hit… White cassette jeans in Complex Mag….

Shout out to the girls at complex..a gracious thank you, Kelly and Anoma..

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• Posted on: June 17th, 2008
• Posted in: Press, Updates

Our buddy Joel Madden and his girl Nicole Ritchie came over for a little shopping at our studio..

1) Joel’s outfit by cassette..

Photo: One of the vultures that followed them throughout their day..

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• Posted on: June 12th, 2008
• Posted in: Updates

The new WeHo Wednesday night hot spot.. Crown Bar….

Met up with Joel Madden, Nicole, Tal and Carey Hart..

Peep the vultures outside.. there were probably 15+ paparazzi out side in waiting.. It was even funnier inside, ummm I would say it was 17 to 1 girl to guy ratio..

1) Carey Hart, Tal 2) Carey Hart(1st guy to bust a back flip on a 250motor bike..), Shaun White(Triple threat Pro. Snow,surf, and Sk8)

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• Posted on: June 12th, 2008
• Posted in: Food Coma, Updates

I broke the silence.. Our not so secret, secret spot..

After our press event we were starving.. so we rolled up to Taco Zone..

Suadero tacos.. Pure Love..

Alvarado and Sunset.

Open Late…

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• Posted on: June 12th, 2008
• Posted in: Behind the Scenes, Updates

Our buddy Andrea Westerlind has a beautiful show room called All That She Wants.. She invited us to parttake in the press event with that she had last night.. All That She Wants showroom space is amazing.. 4 story penthouse space in down town.. with a patio deck and jacuzzi outside on the rooftop..

Brands: Anzevino and Florence, Cassaves, Diana Orving, Hope, Made in Germany, Marios, Service, Sylvain Sylvain, Pudel and Cassette..

It was a beautiful evening with beautiful people, good conversations and a classic LA sunset..

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• Posted on: June 10th, 2008
• Posted in: Food Coma, Updates

Kenny Mac stopped by today for a little lunch meeting.. He wanted some home town Mexican food.. I was like ohh word.. I got the perfect place for you.. We took the supercharged STS.. And we headed into the cut..

You know your in the cut when you see bars on all the windows, weight sets on the dirt front lawn, and people lifting mid day.. Gots to keep it real..

Lupes on 8th and Marisol..

As we parked Rickey stopped by from his day the museum. 1) Rickey 2) Kenny Mac.

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• Posted on: June 9th, 2008
• Posted in: Updates

The store opening for Rising Sun was this weekend.. The brand concept focuses on the golden yesteryears of denim and garments crafted with period-correct machines and methods. For the opening there was on display a once in a lifetime display of rare turn of the century denim garments and some 1930’s Hot Rods..

1) Face side of hang tag 2) Reverse side of hang tag..  part of the “Priceless Collection” that was on display for the opening.

1) Nuff said..

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• Posted on: June 9th, 2008
• Posted in: Updates

Footlong Development and FroLab presented Happy Feet.. Bobbito Garcia aka Kool Bob Love, Rich Medina, and Dj Rashida..

1) Big Rich 2) Bobbito

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• Posted on: June 4th, 2008
• Posted in: Behind the Scenes, Updates

Picked up Tal at the DCMA store last night on the way to the Nylon and Myspace launch party for Nylon’s new issue.

1)Scarlett Johansson on the Cover of the new Nylon. 2) Big up Santogold..

1)Pat-Volcom, Tal-DCMA 2) Kyle – X games gold medalist, Casey.

1) There was a few stations of Rock Band for people to get their Rock Band on… 2) They also had a salon for free hair styling.

1,2) The Like playing their new album..

1,2)Then we headed to the Roosevelt hotel.

1) Tal, Audrina- MTv/The Hills 2) Tamara- Featured in the young hollywood issue of Nylon, Peter-Artist.

1) Group shot….in Dani’s room.. Happy Birthday Dani (from Nylon). 2) Stage left..

1,2) Going to get some food.. Good times…

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• Posted on: June 1st, 2008
• Posted in: Art, Updates

Charles Ray one ill ass artist.. born 1953, Chicago Illinois, USA. The artist lives and works in Los Angeles.
The Broad Contemporary Art Museum @ LACMA.

Firetruck 1993.. (Life size toy truck..) (not a medicom collabo)

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• Posted on: June 1st, 2008
• Posted in: Art, Updates

Cindy Sherman b. January 19, 1954. An American photographer and film director of the office killer, best known for her conceptual self-portraits.

The Broad Contemporary Art Museum @ LACMA.

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• Posted on: June 1st, 2008
• Posted in: Art, Updates

Mike Kelly

The Broad Contemporary Art Museum @ LACMA.

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• Posted on: May 31st, 2008
• Posted in: Art, Updates

John Michael Basquiat

The Broad Contemporary Art Museum @ LACMA.

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• Posted on: May 31st, 2008
• Posted in: Art, Updates

John Baldessari a conceptual artist born June 17, 1931. California

The Broad Contemporary Art Museum @ LACMA.

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• Posted on: May 30th, 2008
• Posted in: Art, Updates

Jasper Johns Flag, 1967

The Broad Contemporary Art Museum @ LACMA.

triptych

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• Posted on: May 30th, 2008
• Posted in: Art, Updates

Robert Therrien’s Under the Table.

The Broad Contemporary Art Museum @ LACMA.

Your average person is as tall as the chairs seat..

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• Posted on: May 30th, 2008
• Posted in: Art, Updates

Damien Hirst, British Installation Artist, born in 1965.

The Broad Contemporary Art Museum @ LACMA.

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• Posted on: May 30th, 2008
• Posted in: Art, Updates

Richard Serra: American Minimalist Sculptor, born in 1939

This is huge.. Solid Forged Steel.  The Broad Contemporary Art Museum.

1)Richard Serra @ the Broad LACMA 2) The Comme des Garcon store in Tokyo has a striking resemblance.

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• Posted on: May 30th, 2008
• Posted in: Art, Updates

I’ve been meaning to hit up the new addition to LACMA, The Broad Contemporary Art Museum.. I’ve been hearing some pretty amazing things about it.. Our buddy Rickey said he went and rattled off a few names that were on view..

The Broad collection is a collection of heavy hitters.. Sad to say, the catalog/roster is so deep that if your not in the Broad Collection your not important as an artist to be taken seriously (as a modern artist ofcouse)…  The B.-C.A.M. is ummm simply amazing.  It’s a walk through a modern art history book.

On show now…

John Baldessari,

Jean-Michel Basquiat,

Ross Bleckner,

Chris Burden,

Eric Fischl,

Jack Goldstein,

Leon Golub,

Damien Hirst,

Jenny Holzer,

Jasper Johns,

Mike Kelley,

Ellsworth Kelly,

Jeff Koons,

Barbara Kruger,

Roy Lichtenstein,

Robert Longo,

Robert Rauschenberg,

Charles Ray,

Susan Rothenberg,

Edward Ruscha,

David Salle,

Julian Schnabel,

Richard Serra,

Cindy Sherman,

Tony Smith,

Philip Taaffe,

Mark Tansey,

Robert Therrien,

Cy Twombly,

Andy Warhol,

Christopher Wool

…..

Little excerpt on the Broad Family..

The Broad Art Foundation is a lending resource of contemporary art drawn from the collections of two of the foremost philanthropists of our day, Eli and Edythe Broad. With a strong desire to advance public appreciation for contemporary art, the Broads established The Broad Art Foundation in 1984 as a way to keep these works in the public domain through an enterprising loan program that makes the art available for exhibition at accredited institutions throughout the world. The result is a lending library of contemporary art and an expansive collection that is regularly cited as one of the top in the world.

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• Posted on: May 30th, 2008
• Posted in: Press, Updates

Like Whoa again…. Alica Keys on the cover of this months Blender Magazine wearing black cassette denim.

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• Posted on: May 30th, 2008
• Posted in: Press, Shows, Updates

Santogold is killing right now.. and she happens to be wearing our turquoise jeans….

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• Posted on: May 27th, 2008
• Posted in: Press, Updates

Got word that we were in the new WWD Denim In-Depth story.  Cassette got some shine on our rose color high waist jeans.

Big up to Leila Baboi, gwan with your bad self..  1) Front page. 2)Cassette got a whole pager…

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• Posted on: May 23rd, 2008
• Posted in: Updates

Justin Miller our buddy ol pal from DFA has saved us from the 80’s dance music thats been play’n in our studios lately.. (smile)

HOT CHIP- Made in the Dark

MIA- Paper Planes (Homeland Security Remixes)

Shocking Pinks /Emily

lcdsoundsystem – someone great

Hercules and Love Affair

Force of Nature – The Force Behind the Power

Hercules and Love Affair -Blind

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• Posted on: May 22nd, 2008
• Posted in: Behind the Scenes, Updates

Maxim Magazine Hot 100 party in Paramount Studios..

The event was inside Paramount Studios. The theme was to bring a big apple feel to LA….

On tap was Hennessey Mojito’s, Chopin Vodka, Moet, Budwiser and all the yummy h’ordeurves you can eat..

1) Megan Good and Billy. 2)Vince, Marisa Miller, Billy, and Milhouse

1)AnaMaria and Friend 2) The crowd was filled with the LA’s aspiring hoties..

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• Posted on: May 20th, 2008
• Posted in: Art, Shows, Updates

LA CONFIDENTIAL: YONE SOLO PHOTOGRAPHY EXHIBIT

House of Cassette, Mighty Printing, and Evil Monito was pleased to host a solo show for Yonehara Yasumasa at the 523 Cassette experimental space. Yone is a revered photographer based in Tokyo, Japan. He has been featured in countless magazines over the last 15 years…Dazed, Eyescream, Ollie, Cool Trans, Warp as well as numerous editions of his own magazines filled with his artwork. His signature photography, often portrays young Japanese women in provocative poses has cemented him a cult following. He has exhibited in numerous galleries ranging from LVMH-CELUX (Tokyo), Clear Gallery (Taiwan), to Reed Space (New York).

…………

Yone is a straight G. His work pretty much speaks for itself.

Thanks Yone! We had a wonderful time!!

Thank you for all those to came out to support.. The evening was unreal…

Special thank you to all that were involved to help make this such a wonderful event.
Thank you to:
Yone
Thunder Birds
MightyPrinting
EvilMonito
ThemeMagazine
MonsterEnergy
4Copas Organic Taquilla

Shout out to the DJ’s:

NateDay

DJ jmv

nsquared

ikahLove

Yone

Behind the Scene Pics

1) Yone at the cassette studio 2) Billy and Ant setting up for the show.

1,2) Cool’n out at Nick from 12Bar’s pad..

1) Central: Lani, Yone 2) Central: Tboo, Michelle, Jasmine, Friend, Yone, and Billy

1,2) Taco Zone!!!

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• Posted on: May 20th, 2008
• Posted in: Art, Shows, Updates

Across the street legendary graffiti artist HAZE had his opening the same night as our Yone event.

It was a family affair. Peace HAZE!! Big up yourself.

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• Posted on: May 16th, 2008
• Posted in: Behind the Scenes, Travel :: Wanderlust, Updates

Nothing beats Spring and Fall in NYC..

After our Road trip down to Philla, Annapolis and DC. I had a day left to catch up on all the things nyc..

Had lunch (hand made soba) with John Lee from Theme..

1)After lunch strolled over to meet cool cat Sage.. 2)Met up with Jared and girls (Laura, Nicole) from Nylon..

After, a day at the Guggenheim 1) Pop’d over to the W where Josh was spinning.. 2) Matt, Hawaii, and Sky over at the Theme Launch Party.

1,2) John man of the hour…

1) Hyun Kim and SuShin (MTv Reunion).

Having dinner with 1) Josh Madden and 2) Laura at Lucky Strike.

Finished the evening at Happy Endings…

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• Posted on: May 16th, 2008
• Posted in: Art, Travel :: Wanderlust, Updates

Cai Guo-Qiang is internationally acclaimed ill ass dude. Solo show at the Guggenheim nyc.

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• Posted on: May 15th, 2008
• Posted in: Art, Shows, Updates

LA CONFIDENTIAL: YONE SOLO PHOTOGRAPHY EXHIBIT

House of Cassette is pleased to host a solo show for Yonehara Yasamasa at the 523 Cassette experimental space. Yonehara is a revered photographer based in Tokyo, Japan. He has been featured in a variety of magazines: Dazed, Eyescream, Ollie, Cool Trans. His signature photography, often times portraying young Japanese women in provocative poses has cemented him a cult following. His commercial works include campaigns for Casio G-Shock, and Staple. He has exhibited in several galleries ranging from LVMH-CELUX (Tokyo), Clear Gallery (Taiwan), to Reed Space (New York).

rsvp@houseofcassette.com

Disclaimer: This is a 21+ event.

• Posted by: PeterJamesLee
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• Posted on: May 14th, 2008
• Posted in: Travel :: Wanderlust, Updates

Road trip down south with me brotha man Josh Madden…
We hit up Philly, Annapolis, DC..

Love Park

Will Smith “summer time song”

O.G. Philly Steak Sam-itches, cheese whiz yall.

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• Posted on: May 7th, 2008
• Posted in: Updates

We went to an amazing Semi Finals Western Conference Game 2. Lakers vs Utah 2-0.

Kobe Bryant of the Lakers gets 2008 MVP.

What a game..Lets Go Lakers!

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• Posted on: May 5th, 2008
• Posted in: Press, Updates

Benji Madden have’n a stroll with his girl Paris Hilton..

1) Cassette Tee :: Photo Credit: Some Paparazzi..

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• Posted on: May 4th, 2008
• Posted in: Press, Travel :: Wanderlust, Updates

Hottest homegirl in Philly, Amanda Blank.. Killin it at Coachella..

1,2) Red Cassette high waist shorts. :: Photos were sent to us by our dude Ant..

 

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• Posted on: May 4th, 2008
• Posted in: Updates

Michael Jackson vs. Prince.. Soul Slam 3 @ the echoplex.

You know when you’re on the dance floor and the DJ puts on your favorite Michael Jackson or Prince song and your like ahh dam, and the crowd gets all craze… Imagine hit after hit…. all night long.. Michael Jackson and Prince back to back.

DJ Spinna..

1) My Dudes Ryan and Asad, who organized the event. 2) You know when you shouldn’t do something, but your having so much fun you gwan and do it anyway.. Evidence it was one of those nights..

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• Posted on: May 4th, 2008
• Posted in: Updates

Keep’n it (Echo Park) Local… with Dengue Fever. We’ve been mixing it up in the studio.. Lately we’ve been putting on Dengue Fever when our music selection has been getting repetitive.

I have no idea what she’s singing cuz she’s singing in Cambodian… but it sure sounds nice, peep the youtube..

Thanks Rickey Loc, Sly, and Ethan.

 

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• Posted on: May 2nd, 2008
• Posted in: Updates

Got an advanced DVD copy of Control..

If you know about this flick then you know about this, and you probably already saw it in the theaters. But if you missed it.. Keep your eyes peeled.. I believe it’s coming out of DVD soon.

If you like Joy Division this movie is a must.. It’s about Ian Curtis the lead singer of Joy Division. The styling is great. It’s shot beautifully in black and white. The casual English writing is soo normal it’s great… There’s so much to like about this film… Pass it on.

Director:Anton Corbijn
Writers:Deborah Curtis Matt Greenhalgh
Release Date:12 September 2007 (Belgium)

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• Posted on: May 1st, 2008
• Posted in: Press, Updates

Yo, Theme has done it again, this month with Travel. In this issue you can find pics from the tip of Patagonia, Cambodia, Tibet, Antarctica, Vietnam, Norway, Cuba, Macu, Peru, India, France, shit all over the place.. Not only did they pretty much cover the globe but they also interviewed Dr. Leroy Chiao who has logged over 200 days in space and 36 hours in spacewalks.. how about that for travel..

Picture 2,3 cassette color jeans.

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• Posted on: April 28th, 2008
• Posted in: Shows, Travel :: Wanderlust, Updates

Prince

Respect:

Prince is the man, he’s got swagger, style, looks, talent, and he’s got a catalog of music that lasts for days. Sheila E., Morris Day.. come on.. seeing them live is an experience. Prince knows how to tear up those guitars like very few people can(he used like six different guitars during the show).

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• Posted on: April 28th, 2008
• Posted in: Shows, Travel :: Wanderlust, Updates

Portishead
Respect:

Dark, classic rock with a modern feel, enough said.

Beth Gibbons turned on the vocals, going head to head with the skilled Adrian Utley on Guitar.

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• Posted on: April 28th, 2008
• Posted in: Shows, Travel :: Wanderlust, Updates

Kraftwerk

Respect:

I remember break’n and pop’n in the streets back in ’83 and as soon as Kraftwerk came on.. It was on.. Battle time..

Kraftwerk – One of the most influential groups of the synth age.

Kraftwerk’s show was unreal.. During the show you can just hear the origins of HipHop/Rap, Dance/Club, House, Techno, basically anything that uses synth.. Karftwerk straight pioneers of this type of music.

 

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• Posted on: April 25th, 2008
• Posted in: Shows, Updates

Portishead playing at the Mayan in Downtown Los Angeles for an intimate rehearsal pre Coachella 2008.

Thanks Benji.

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• Posted on: April 22nd, 2008
• Posted in: Updates

Met up with our buddy Josh Madden a few times this week.. He’s been busy, DJ’n, styling, consulting, managing, all around hustling.. Caught up with him for a quick meal with some music industry folks. Sat across from Nick who turned me on to ‘The Fashion.” Nick also happens to manage The Fashion, thanks Nick for the tunes.

1) DJ’n at Tokio 2) Back stage Daft Punk?… Naw, a quick game of laser tag with Benji, his girl, and their friends.

Never played laser tag before.. Technology these days.. man. pretty crazy.. That stuff really works… ChewChew, ChewChew.

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• Posted on: April 15th, 2008
• Posted in: Behind the Scenes, Shows, Travel :: Wanderlust, Updates

Concert In Hong Kong..Bong!!!

My last night in Hong Kong.. I get a phone call from my man Omar, say’n I got an extra pass for you.. It was about eight when I end up finishing my last meeting. I had to go straight to the event and lo and behold, the timing was perfect. I ended up meeting all the boys in the lobby. We all got V.I.P. passes. It was ruckus..

Lady Killer Pharrell, rock’d it. Could I add, he’s a super nice guy, haller.

1,2) The boys kick’en it back stage.. Sup Dre…

1)On stage with Mary-Kate and Ashley.. 2)On stage with Kanye West. Kanye killed it on stage, with no wing man/hype man he had the whole arena listening to what he had to say.. Pretty powerful. This man speaks from the heart. Big up yourself.

.

Later we all headed over to a new club called Mint where the ruckus continued.

What a way to finish out the trip.

As Hova would say.. Kan-yeeze you did it again…

1)This guy Nigo aka “Big Baller”, aka “The man” spun for Teriyaki Boys..

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• Posted on: April 13th, 2008
• Posted in: Travel :: Wanderlust, Updates

Guangdong most populous province in China in January 2005, registering 79 million permanent residents and 31 million migrants who lived in the province for at least six months.The provincial capital of Guangzhou and economic hub Shenzhen are among the most populous and important cities in China.Guangdong is the country’s richest province with the highest total GDP among all provinces. Its nominal GDP for 2003 was US$165 billion, increased to US$265 billion in 2005 (about the same size as Denmark). In 2006 that number increased to US$329.07 billion and by 2007 its GDP has grown another 14.5% to reach 3.06 trillion yuan (US$422 billion). Guangdong contributes approximately 12.5% of national economic output.

(From Wikipedia, the free encyclopedia)

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The mean street of Guangdong, don’t let the pretty colors fool you.. You don’t wanna be walking these lonely streets at night by yourself..

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• Posted on: April 12th, 2008
• Posted in: Travel :: Wanderlust, Updates

 

ANA Lounge; a clean place to rest(on nice sofas), catch up on work (free wireless internet), catch a complementary meal/drink at the soba-undon bar or at the sake bar, and if you wish you can watch some telly and watch some bullocks in the news.

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• Posted on: April 6th, 2008
• Posted in: Travel :: Wanderlust, Updates

Just got to Hong Kong to go over some of cassettes production orders for Fall 2008 and starting to work on some of cassettes Spring 2009 collection.

.
Hong Kong is straight up Blade Runner..

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• Posted on: April 6th, 2008
• Posted in: Travel :: Wanderlust, Updates

Bright sunny morning before heading to Hong Kong.

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• Posted on: April 4th, 2008
• Posted in: Behind the Scenes, Travel :: Wanderlust, Updates

For my last night in Tokyo.. cool’d out at Yone’s studio (Creeps) after the members only Karaoke spot.. Yone’s studio is some what of a meeting place.. Really dope vibe, waves of cool peoples stopped by throughout the night.. We chilled out at Yone’s into the morning.

Yo, for those who don’t know, Yone’s a straight G’. Thanks for the great time Yone!

1,2) Creeps Studio

1)Yone (creeps). 2) Nakano (creeps). Nakano designed the undercover or bounty hunter stores I forget which one maybe both..

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• Posted on: April 4th, 2008
• Posted in: Travel :: Wanderlust, Updates

Check this out…..When traveling to Tokyo.. It can be a little intimidating at first.. Just try reading the metro maps.. It’s looks like a bowl of spaghetti. Different train lines going every where.. It could be hard to navigate even if you knew how to read Japanese.. Shoot, don’t even bother looking up there if you don’t know how to read Japanese.. It’ll just get you spun.. Just take a look at the metro map of Tokyo..

1) Wait a min.. what is this, “Call”? Not to worry.. 2) Slide tab, and press button.

1,2) Wait a few seconds and trap door opens.. And a friendly face appears happy to help you get to where you want to go..

I’ve used the “call” button everytime I’ve been to Tokyo.. It’s the best thing.. There is always someone behind the little door.. Once you get the hang of the train system you don’t need use the call button cuz it’s really pretty easy to get around.. but it’s to nice know that someone is just behind that little door… Even the small ticket machines that you don’t think someone can fit behind there.. If there is a call button there’s someone behind there.. I have told this story a number of times before and have always got a kick out of telling the story.. but never had photos to share.. ah.. finally,, photos to prove it..

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• Posted on: April 3rd, 2008
• Posted in: Behind the Scenes, Travel :: Wanderlust, Updates

After meeting up with our distributors in Japan I met up with Yone. One of the illest photographers. The Terry Richardson of Japan. I first met Yone about 8 years ago in Tokyo… His been in the mix ever since. Producing and publishing countless magazines since I first met him. I got a chance to stop by his office in Harajuku. In his office there are albums galore. I wanted to look through all of them. He showed me comp’s of his newest hard cover book due to drop at the end of the month. Many of you already know his work or have seen his style.. (American Apparel appropriated his style to the masses). Really raw polaroids young looking girls in their undies in very personal poses…. Yone is definitely a busy man, he’ll be traveling and showing his work for the next few months straight. I am glad our calendars synced up.

.

Stay tuned for a jump off with cassette next month..

1,2) Inside Yones office.

.
After dinner we met up with Yone in Roppongi at some Baller Status Members only Karaoke spot.

1) Another one of those finger print scanning and talk though the picture intercom members only won’t let you in unless you belong here security things.

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• Posted on: April 2nd, 2008
• Posted in: Travel :: Wanderlust, Updates

On Sunday met up with artist Madsaki, fixed gear rider for life. Madsaki is one cool kat, he grew up in NYC, and during his later years in the States he got his hustle on as nyc bike messenger. He’s been riding fixed before it was cool. Madsaki took me to a sushi spot where we grubbed down. Aside from the usual sushi joints, Madsaki ordered us a triple dipple special of love.. I have no idea what he said to the chef but they all repeated it a few times and next thing I know 3 morsels of love came before me.. Right after I ate one of them I wished I hadn’t cuz I thought that just had ate the best one.. But noooo they were all yummy for my tummy, all as good as the next.. Tokyo kills me..

After lunch we headed over to Meiji Shrine. Tucked in the middle of Shibuya, right next to Yoyogi park is Meiji Shrine a refuge of nature.

Barrels upon barrels of Sake offerings.

They say your lucky if you get to see a wedding precession. We were in luck, we saw two..

1)Little refuge spot over looking a sweet lake. 2) Prayers.

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Right out side the Meiji Shrine is Yoyogi Park, and the Sunday madness.

1) These girls were called the Pink Piglets. (smile.)

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Later meet up with home girl Quyn, Rebecca, Ky and Albert. Quyn just moved out to Tokyo a few days before I got there.

Before roll’n out we dropped off everyones stuff at my hotel, and caught this photo of a football pitch on top of a building in the middle of Shibuya..

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• Posted on: March 31st, 2008
• Posted in: Travel :: Wanderlust, Updates

Tokyo’s Spring Cherry Blossom Festival/Season is a very special time. The Sakura (Cherry Blossom) can be seen in many logo’s throughout Japan from hotel logos, Murakami artwork to man hole covers .. During this season when it’s in full bloom you get to see the beauty, power and the fragility of the Sakura. The shear abundance of the trees, the power in numbers is overwhelming.. You see them dang trees every where. I Googled cherry blossom season for Tokyo and it said the peak time was this weekend. Sooo sick…

The cherry blossom festival/season is a time where locals chill with close friends under a tree and picnic, drink beer and kick it till the lights turn out.. Millions upon millions of people head into Tokyo to sit under these Sakura trees and picnic, reminisce and have a good ol time.. Matthew of Visvim mentioned that this time of year is very a philosophical time. I can see why.

Pics from Nakameguro River. Over 800 Cherry Trees line both sides of the river..

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• Posted on: March 29th, 2008
• Posted in: Travel :: Wanderlust, Updates

Landed in Tokyo last night for the Spring Cherry Blossom Festival..

Sooo beautiful!!

Millions of people out and about picnicking gathering under cherry blossoms throughout Tokyo.

1) Nakameguro River.

……

More to come.

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• Posted on: March 21st, 2008
• Posted in: Behind the Scenes, Updates

My Dude K-Mac (LV/MH) and Rickey Loc invited a small group for dinner. Kenny calls the night Politix As Usual. This months suspects, Erin (Apparel News), Raan (Apolis), Sal Masekela (E!), Jeff (Boost Mobile), Med (Roosevelt Hotel/Teddys), Dave Meyers (Radical Media), Tracy (Your Daily Thread), Cara (Atlantic Records), Theresa (Tease), Joyce (Entertainment Fusion Group), Melissa (LA Times), Rickey Loc, Kenny Mac, and myself.

Kenny worked with the Chef to prepare a set 10 Cane menu.. A choice of starters.. mains.. and deserts… all mixed in with 10cane infused drinks specially made for each course and a couple of palate cleansers.

Over all it was a great evening and it was defiantly good to meet new people and to reconnect with old faces..

Thanks Kenny and Rickey. By the way the Gift bag was sweet.. The 10 Key-easy muddler is sweet.

1) I don’t remember what this palate cleanser.. thing’a ma giggie was called, but it was an explosion of a juicy goodness.. think gourmet gelatin wrapped 10cane shot of yummy’ness…

1) Private dinner room. 2) Rickey and Erin.

1,2) After dinner we stopped by Short Stop for a couple of drinks to end off the night..

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• Posted on: March 18th, 2008
• Posted in: Behind the Scenes, Shows, Updates

More Flicks of the Spring ’08 Campaign Launch.
Good Times, and Sweet Love…

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• Posted on: March 17th, 2008
• Posted in: Behind the Scenes, Shows, Updates

Here, Here.. To all the beautiful people, all the magical energy, the positive vibrations,.. thanks for the good times, and the fun music, and the sweet Love…

We had a Blast!!!

Thank you for coming out to support our Spring ’08 Campaign Viewing.

-523- *guerrilla popupshop opening later this week..

The night ended in a blurrr..

Big up to all the dj’s that came through.. Nate day, nsquared, Wendycity, Josh Madden, and Joel Madden!!!!!!!! You guys rock’d it.

Special big up to Boost mobile for all the support.

Thanks to all the sponsors who was able to get down with us..

E.M., Boost Mobile, Pink Cloud, Theme, Sake2me, 4 Copas, Fiji water, Honest tea, Karma Champagne, and the Taco Truck!

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• Posted on: March 14th, 2008
• Posted in: Behind the Scenes, Updates

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• Posted on: March 13th, 2008
• Posted in: Behind the Scenes, Updates

Rode the 24″bmx a few blocks and finally got my locks chopped over at our buddy Ramiro Rodriguez’s spot. Ramiro Rodriguez is an awesome hair doer upper.. As seen on lots of celebs but recently he was the hair stylest on our new spring campaign.

His place is sic. If you need your locks chopped give him a buzz..

411 Main St #421

Los Angeles CA, 90013

He’ll prob fit you in.. 323.637.5333

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• Posted on: March 13th, 2008
• Posted in: Updates

Keep an Eye out for others..

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• Posted on: March 10th, 2008
• Posted in: Updates

After we closed up shop at the guerrilla shop on Sunday. We hit up Taco Zone, simply the best suadero taco’s. Rumor has it that Taco Zone is rated the #2 suadero taco truck west of the Mississippi.. Don’t ask me how that anyone can account for all the taco truck’s. I can tell you aside from the rating.. it’s dam good!

With onion breath still in hand or should I say mouth, we rolled up to the new S-Bar designed by Phillip Stark.. Kenny Mac and Rickey Loc was hosting and was kind enough to sort us out with a 10cane table.. Personal bar tender at the booth included. The portable bar had everything to make any drink you can imagine, tick another one up for Phillip Stark…

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• Posted on: March 6th, 2008
• Posted in: Updates

Our buddy Eug; Apple designer by day and DJ eug by night was kind enough to send us his latest release, #12. Nice one eug.. we’ve been playing it in the studio, when we need that music lift..

Live set coming to a city near you.. dj eug and montage.

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• Posted on: March 5th, 2008
• Posted in: Travel :: Wanderlust, Updates

You’ve probably heard about the great weather L.A.’s been having lately. What you’ve heard is all true. It’s been too good.. it sort of makes me think it’s about time for an earthquake to shake things up..

but in the mean time peep our sunsets we’ve been having. Epic yo!

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• Posted on: March 3rd, 2008
• Posted in: Press, Updates

Yohhh,

Cassette Blue denim and Yellow denim featured in Nylon Guys Spring ’08 issue.

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• Posted on: March 3rd, 2008
• Posted in: Travel :: Wanderlust, Updates

Took the bike out today.. and went on a Sunday cruise..(it seemed like motorbike city..)
Stopped by the class trade show, and then headed up pch for a little pre-sunset ride.

 

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• Posted on: February 29th, 2008
• Posted in: Updates

Go Lakers!! Laker Fever..

Can you really test? Look at this line up. Ohhh dam, look out sun.

Too many sports center highlight moments in this game..

Lakers spanked the heat..

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• Posted on: February 29th, 2008
• Posted in: Chronicles, Travel :: Wanderlust, Updates

One of the beautiful wonders of California. The California Poppy fields.

A couple of photos I took a few years back cold chill’n, try’n to get balanced in the poppy fields.

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• Posted on: February 26th, 2008
• Posted in: Updates

Our homie Brendt from B.F.F. sent this cool story/short on our buddy Simone from Blonde Redhead.

From Cool Hunting. “This video joins Simone Pace, best known as one-third of Blonde Redhead, on one of his vintage Italian motorcycles, from an East Village garage, across the Brooklyn bridge, to the band’s recording studio. Simone shares some of the design elements that make him a fan of Motoguzzis, offers some insight on Blonde Redhead’s music and tells the story of the first time he played drums.”

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• Posted on: February 25th, 2008
• Posted in: Travel :: Wanderlust, Updates

Heard it was going to be dumping this weekend, so we made a quick run up to Mammoth. The drive up to Mammoth is sooo beautiful. You pass by so many of the wonders of California, Death Valley, The Salt Flats, Red rock, The High Sierra’s, California Poppy Fields, Black Lava Rocks, Mono Lake, Convict Lake and soo many more gems..

Red Rock

1,2)Snowed all night..

1,2) We set the binding back the night before ready for fresh tracks on every run…

Coming down the hill. Vista Point

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• Posted on: February 23rd, 2008
• Posted in: Press, Updates

In preparation to shooting our campaign it was proving difficult to find a similar eyewear to cassette’s aesthetic with no visible branding.  The only company that came to mind was cult eyewear company Oliver Peoples.  Oliver Peoples has been a favorite brand of ours and for many celebrities for as long as I can remember.  In the eyewear world huge logos are common place, but for Oliver Peoples branding is kept to the inside; just the way we like it..  Special thanks to the folks at Oliver Peoples for completing our look and for being a pleasure to work with.

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• Posted on: February 22nd, 2008
• Posted in: Press, Updates

.

House of Cassette S/S 2008
—
A Study of Movement in Quiet Space.

For Spring/Summer 2008, House of Cassette continues from its past Fall/Winter 07

narrative of seclusion in winter’s bosom, to the open embrace of a winter thawed.
When can Movement prove to be both Fierce and Beautiful? It is within these constructs

that Cassette embarks on a path of uncharted land, a gradual awakening to the grand

frontier.

Whereas past collections of Cassette have carried an underlying monochromatic scheme,

S/S 08 heralds a new chapter of subtle movement and color. Colors ranging from

lavender, pink rose, red, and lilac find themselves on tailored woven shirtings, jersey

knits, and light linen coats.

Synonymous to movement, the concept of Fluidity plays a key role in the S/S 08 theme.

The introduction of Modal, a silky luxurious soft fabric of jersey knit, one can appreciate

its application from the various fashion top offerings in its women capsule collection. For

men, Cassette continues to revisit classic military attire, refining core design elements

utilizing heavyweight fleece in their coats, finished with a characteristic storm tail cut.
Attention to the tiniest of details: Trims using British fabric to Riri zippers, built for

industry grade; Articulated darting for an exact fit, putting function and tailoring as its

prerogative; House of Cassette intends to outfit travelers in this grand journey of self-

discovery. This great want to explore, traversing the unknown, rejoicing in its

solitude…it is these such intimate moments in which House of Cassette not only

recognizes, but wills to celebrate.

***

• Posted by: PeterJamesLee
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• Posted on: February 20th, 2008
• Posted in: Press, Updates

Our dude Rickey hit us off with this clipping. He’s in Harper’s Bazaar Korea… Good Look Rickey.

1) Pictured Right. Rickey is rock’n our cassette tie dye sweater for the photoshoot.

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• Posted on: February 20th, 2008
• Posted in: Updates

Y’all hear about all the tow trucks lining up after the Laker game last night? Shit, there was a mad blowout Staples Center last night.. Haller.

.

I rolled up to the Laker game with one of the nicest ladies around Mrs June; a power house in the denim industry. We met up with Heather from Lucky and Heather’s girl friend. We had a blast.. High fives all around..

.

Pau Gasol played his first home game. Pau Gasol coming from Barcelona, Spain stands a smooth 7feet. Pau got it all, fast on the floor, great range (sinking it from past the free throw with ease) and has handles.

During the intro Pau gotta a little more love than Kobe. Shit was crazy.

Half time: 73-37

Final: 122-93 with Kobe and Gasol and most of the first string sitting out for most of the 4th…

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• Posted on: February 18th, 2008
• Posted in: Behind the Scenes, Travel :: Wanderlust, Updates

A lot of people have a love/hate relationship for Las Vegas. At times I really like it, but the whole Magic/Project show experience can be a drag. Or is it that no one likes to work while in Vegas, maybe that’s it..
Nightlife during Magic is always crazy…. So, many places to go.. and so little time to do it all..

1) View from Moon, on top of the palms.. This place is prob one of the most illest clubs around!! The roof opens up right above the dance floor and you literally dance next to the stars.

1,2) Look out for Crystal Castle.. She killed it (on stage at Moon).

1,2) Random Homie shots around the show.

1,2) Gifting Day Spa hosted by Trane and Lisa.

*Special thanks to Trane and Lisa for all the hosting this weekend, you guys are killing it. Dinner was really nice, and the company was ill shout-outs to Haze, Hawaii, Stash, Rich-cr8, Aly, Rickey, Josh-cr8, comwelthcrew, crooks, hellz, and all the kids that were there…Yo, the gift bag was a keeper..

*Special thanks to Marcella at Kangol, Dinner and view at Nove was amazing!

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• Posted on: February 11th, 2008
• Posted in: Behind the Scenes, Shows, Updates

Went to Mark Ronson pre-grammy party at the Roosevelt. Saw a bunch of homies, my man Cory straight kick’n it/ work’n with Santogold.

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• Posted on: February 11th, 2008
• Posted in: Art, Updates

The Murakami show is literally around the corner from our studio.. I have been meaning to go since it opened.. When we heard that they were having a closing show, had to roll up to check it out..

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• Posted on: February 10th, 2008
• Posted in: Press, Updates

Studied Streetwear

By Erin Barajas

L.A. designer Peter James Lee blends high design with street credibility
to create Cassette, streetwear for the connoisseur.

In a studio on a gritty Los Angeles side street Peter James Lee plays an
unassuming fashion underdog. But, with his young designer streetwear
brand, Cassette, hanging alongside Yoji Yamamoto and Yves Saint Laurent in
top tier stores like Harvey Nichols in London, Barney’s New York, Fred
Segal and Villains Vault, Lee is a part of an elite crew hoisting L.A.
street fashion from the pavement to the global fashion stage.
With designer fashion invading city streets, streetwear has to step up.
“It has to feel real and be well-designed” Lee says. Street sartorialists,
like record junkies and sneaker fiends before them, want luxury,
exclusivity and style something Lee is perfectly poised to give them.
As Puma’s lifestyle designer, Lee traveled six months of the year and
admittedly went anywhere a “connecting flight and an excuse” could take

him. Years of jet setting between London, Hong Kong, Berlin, Tokyo and New
York fed Lee’s global perspective and design aesthetic. “There’s a lot
going on out there and one of the key things I learned is to just sit and
look at people around you. It sounds boring, but you learn so much just
watching people walk on by,” he mentioned. Later, as creative director for
Hudson Jeans, Lee learned the ins-and-outs of premium denim, a cornerstone
for streetwear.
Now, as the head of his own brand, Lee looks to vintage garments from the
’20s for construction cues and mines his own lifestyle and that of his
peers for design inspiration. “Cassette’s approach is analog, not digital.
Our focus is on craftsmanship, design and construction. Where other brands
spend hours and hours on T-shirt graphics and embellishment, we put in
hours and hours on fit, seams, rivets, pockets, all the tiny details that
add depth and value. We don’t have a graphic element at all,” he said.
It’s a cerebral approach to detail and design, “So, on the surface

Cassette looks really sparse, but look closer and you will see that so
much work goes into even the most simple piece.” And, like an
old-fashioned tailor or a high-end atelier, Cassette offers custom-made
pieces, including skinny wool suits and pitch-perfect bespoke jeans.
For Fall, Cassette offers guys super clean handmade denim sewn on vintage
machines, skinny jackets made of imported waxed cotton, wool fisherman
sweaters and quilted boiled wool jackets. Girls, often overlooked in the
testosterone-heavy streetwear market, get felted wool capes with moldable
hoods, short knit sweater dresses, fitted wool pea coats and subtly sexy
jeans. For more fashion-forward types, Lee designed a skinny leg
jodhpur-style jean with a super-long rise and a slouchy crotch and ass.
The look, for both sexes, is a little ninja, a little skater and very
quirky. “It’s not for everyone, but it is so comfortable,” he said.
So far, the reaction from editors, retailers and shoppers has been great.
“All the countless hours working through the night is all worth it when we
hear that people are liking and responding to what we’re doing. We’re a

small team and everyone is making a big sacrifice to be here because we
believe in the brand and what it can be,” Lee said. Without a big
marketing budget or public relations gurus outfitting celebrities in free
goodies, Cassette is growing by word of mouth and on the backs of

tastemakers.

Looking at the future of designer streetwear, Lee sees only opportunity
for Cassette. ‘We’re bridging the gap. We are a designer fashion brand
that is appreciated on the fashion connoisseur level and real enough for
the street cool guy to appreciate,” he said.

Erin Barajas is California Apparel News’ manufacturing editor.

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• Posted on: February 6th, 2008
• Posted in: Behind the Scenes, Press, Updates

While I was on the plane back to L.A. I saw a photo Alicia Keys rock’n red cassette’s up in the inflight mag (I was bugg’n).

“Like you’ll never see me again.” WHAT!/? Come on; Alicia Keys straight kills me with all her joints. You can guess “No More” is Every High School’s love anthem. The list/hits go on…. and on..
And. ummm how FLY does she look in dem red cassette jeans, sheeitt.
Haller at your boy.
Mrs. Keys, we’re big fans!!.

….

Peep the vid of her performing “No One” on Carson Daly wearing red cassettes.

She always kills it.

Red Cassette’s

Red Cassettes

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