Archive for the 'Updates' category

Cassette after party was at Chloe.. Downtowns dopest little hot spot.. Big thanks to Mike, M, Belvedere, Tony, Kenny, Jared, Morgan.. 1) Josh Madden 2) Chau, Ly 1) Jenn, Claudine 2) Stas, Shannie 1) Hunter 2) Selina 1) Joanne, Kat 2) Mike, Errol 1) John, Rich 2) Andy

Cassette :: Chloe

A little clip from our backstage lounge..

HOC-Mercedes Benz-Fashion Week-FW09

A huge thank you to W Hotels and Think PR for hosting a viewing of our new campaign and as well allowing us to present a selection of our new collection.. The VIP W Hotels back stage lounge was truly back stage of the tents in Bryant Park.. The W lounge was where VIPs/Celebrities(Justin Timberlake)/Press […]

Back Stage Bryant Park NYC Fashion Week

Sway was on and kick’n for fashion week.. 1) Peter, Siki 2) Friend, Willo 1) Too many of these 2) Joanne

Sway – Fashion Week

If your the type of person in search of the perfect bowl of ramen.. Gotta check out Ippudo…  Laura has been telling me about this awesome ramen spot near her pad for a while now…  So after homie Joanne and I got ready we rolled out to meet Laura and Anna at Ippudo…. Wholly shit… […]

I Heart Ippudo

After the Benefit we headed over to Siki’s birthday over at Smith and Mills.. 1st time I met Siki was in Germany.. Glad we could keep each others company through the years.. Good times.. Happy Birthday Siki.. 1) Peter, Rob, Siki 2) Joel, Rob, Laura 1) Joanne, Shannon 2) Selina, Ballerina 1) Sebastian, Hunter 2) […]

Smith and Mills

V Day Love Carnival Benefit The Creative Center Arts in Healthcare.. Featuring: Kissing Booths, Raffles, Jello Shots, Love Potions, Wedding Photos, Face Painting, Confection, Heart Darts and more…

V Day Love Carnival

Andre and Belvedere hosted a pop up club called Le Barron at the Bowery Hotel. Pure New York City.. 1) Mark Ronson on the wheels of steel.. Lindsay Lohan in the back ground.. 2) Sam Ronson on the mic.. Hunter in the background. 1) Daniel Merriweather killing it.. 2) Carol, SuChin 1) Laura, Hunter 2) […]

Le Barron at the Bowery Hotel

CASSETTE :: NYC Fashion Week 09

Josh, Lisa, Joanne and I went to see The Virgins play an amazing acoustic set at the Mercedes Benz kick off party….


Complex Photo Shoot with Aaron Yoo. Cassette selvage jeans. Cassette Black Overdyed Jeans

Complex – Aaron Yoo

We rolled up to Bardot.. and the line was mad mad thick.. Like just keep on driving cuz it’s to crazy thick.. but you know PR girls.. Jen and Claudine did their magic and we parted the sea of people.. 1)Bar, 2) Rickey 1) Claudine 2) Peter, Josh-man


Our buddy Claudine was in town to roll to the Grammy’s. Josh and I rolled to her hotel to pick her up and roll out to Bardot..

View from Sunset Blvd

SAVE THE DATE :: Feb 11th..Cassette Side B @ Winstons (7746 Santa Monica Blvd West Hollywood CA 90046) 9-2am DJ’s :: noMSG :: N2 ::WendyCity :: LeeScratchPetey 1) Benji, Joel 2) WendyCity 1)Franda, Ant 2) N2 1)Aaron, Doug 2) Hillary 1) Neran, Peter 2) Scotty

CASSETTE Side B Feb 11th

After the SM entertainment mixer.. We headed over to the Belvedere IX launch.. Our dude Kenny was tell’n everyone to get there early.. Here’s some pics of the night.. BTW: They were saying Belvedere IX is suppose to be 100 proof.. 1)Franda, Ant 2) Justice 1)Kanye 2)Billy, Greg 1)Sung Boogie, Bee 2) Nelly 1) Courtney […]

Belvedere IX

The nice people at SM entertainment was kind enough to invite me over to a nice mixer(meet and greet). It was at a ill beach house in Malibu. I swooped up Rickey on the way over to the mixer.. When we got there the SM entrainment america, SuChin, Joe Khan(video dir) and some other peeps […]

SM Malibu House

Oh yeah… my old neighbor skate legend Christian Hosoi and OG Loc Max was at the film fest ..

Oh yeah..

John Lee and Kenji Hirata was in town presenting Kenji’s short at scions film fest co-sponsered with Theme Magazine..

John Lee and Kenji Hirata

We’ll be hosting the Backstage VIP W Hotel Lounge at the tents in Bryant Park. If your in the Bryant park area.. please come by and take a break, have some drinks and a pop burger. We are presenting our new campaign. Monday February 16th 5-7pm W Hotels Backstage VIP Lounge Bryant Park Backstage Entrance […]

Bryant Park VIP Lounge

A little powder riding video after the three day storm..

Mammoth 09.2.1

It’s Monday, the weekend crowd is gone and after snowing three days.. the sun was shinning in typical southern cali form.. Caught some of the best riding ever.. Fresh Powder, no crowd, no lines, fresh tracks all day..

Mammoth 09.2

Hear it’s been dumping up in them hills..

Mammoth 09

Jae and I stopped by our buddy Aly’s pad on the way to a lil donner shop.. He told us bout the el dorado and that he was spinning in a few… After a little donner dinner mit pom frits we headed to the el dorada..  thanks to Aly we discovered this fine watering hole..

El Dorado..

Jae, Reggie, Joe and I rolled down to San Diego for Agenda and ASR.. I have been down to San Diego in age’s.. We hit up good ol’ Filippi’s.. nice little establishment in the heart of little Italy.. Fun place to go and have a slice or some pasta..You have to enter thru the market.. […]

Filippi’s San Diego..

Last month I rolled up to the taping of this video.. (Click here for the behind the scene look) In the video the main girl is wearing cassette leather jacket and the guys in the band are rock’n cassette also….Check it… “Candle (Sick and Tired)”

Candle (Sick and Tired)

Rolled up with Sung from Clae and Joe(cassette) to Coles for Lunch.. Coles, The originators of the French Dip.. Since 1908.


Cassette at Winstons.. Jan. 14th

Winstons – Jan

Went to a screening for the new Notorious B.I.G. flick (In movie theaters this Friday).. No pics this time.. I was sitting few rows back from Sharon Stone and I didn’t want her to think I was taking pictures of her… The filming and color was lacking but the content and story telling was on […]


SlumDog Millionaire Got an advanced copy of SlumDog Millionaire…  SlumDog is a mix of two movies I really like Usual Suspects and City of God.  If you like these two movies you’ll like SlumDog Millionaire… It’s a raw look into life growing up as a kid in Mumbai. Have to add that there is a […]

SlumDog Millionaire

SAVE THE DATE :: Jan 14th..Cassette Side B @ Winstons (7746 Santa Monica Blvd West Hollywood CA 90046) 9-2am DJ’s :: noMSG :: N2 ::WendyCity :: LeeScratchPetey

Cassette Side B @ Winstons Jan 14th

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