Author Archive

1) Justin Miller (DFA Records), Joanne Cruz de la Cruz 2) Jordan Silver and Josh Madden. (Two brothas from anotha motha) Bike riding to the next spot in nyc.

Random shots of NYC

Rickey and Sky (Flight Club/Cartel Goods/LTD) of Riottt hosted a social down at the koi lounge. 1) Rickey, Sky, Logan 2)Jakuan, Timmy, Sung 1) John, Chad, Jiae from Theme 2) Sung, Hawaii, Jakuan 1) Haze, Omar 2) A-Trak, Bijules

A slice of nyc

Our buddy Aimee Santos spotted Fergie in our Turq jeans in ‘life in style’ mag on her flight home to L.A. from south east asia. Raybans, lighting bolt vee neck tee and cassette jeans… Sounds like kids we know…. Styled by Renie P.

Stacy Ferguson aka Fergie

Everybodies knows about Apple’s new iphone. Everybody knows people have been bugg’n out waiting for the new iphone. I mean standing in line to get a phone… lets think about that for a minute, are you crazy….  but thats what people have done.. People have gone mad with the new iphone, partly thanks to our […]

iphone, your phone, wheres myphone

Rickey stopped by the studio the other day, it’s always nice when he stops by to say hi and fills us in as to what he’s been doing, and what projects he’s been working on.. During his last visit, he was kind enough to drop off a Cremaster 3 book by Mathew Barney. He said […]

Cremaster 3

1.) Ten Bells is an old pub est 1753.. a place where good o’l Jack the Ripper used to frequent. P.T. sent us these pics of cassette posted up in the east end-London.

London Calling

Cassette stickers spotted at pipe.

Pipeline Hawaii

A behind the scenes pic of John from Theme Magazine getting fitted and kitted in a hand tailored cassette suit.  

A fitting at cassette

Take a sneak peak at our A/W 2007 book. House of Cassette A/W 2007 — Life is about the Hidden Treasures. For this Fall/Winter 2007 collection, the design studio at Cassette looked toward Alaska for its inspiration. In the minds of many, Alaska denotes a land where solitude reigns and the land lays barren, the […]

cassette fall preview

Hello…. Pic sent to us: Jessica Alba cop’n a pair cassette red denim.

Jessica Alba

Our girl Mariel put us on Rihanna. She’s rock’n the yellow cassette’s on MTV’s TRL. Thanks Mariel.


James introduced me to Brett at our trunk show at American Rag Cie. Brett is a really cool guy. Brett has a really good postive energy about him. Brett is the man behind unholy matrimony and has worked with Comme des Garcon.. nuff said. Pics from Brett Westfall’s opening for his “Sherf” paintings across the […]

Brett Westfall presents “Sherf”

Our buddy Rickey just got posted up in the Summer issue of Nylon Guys. They dedicated a whole page to him.. Congrats to Rickey… It’s a really good article. Rickey is rock’n cassette cardigan and cassette black denim.

Rickey in Nylon

Andy and Kathleen dropped by the studio while on Holiday from Hong Kong to say hi. Andy is one of the keys, from the Six Keys Gallery in Hong Kong. He also is the developer of the new Rubicks cube. Kathleen runs a couple of businessees in Hong Kong one of which is a clothing […]

Andy and Kat

Sung of Clae, Rickey of Evil Monito and John of Theme Magazine met up at the studio and kicked it for a while before we went out and grabbed dinner and some drinks. Conversations went into the morning… To say big things are happening for these guys.. wouldn’t be right because they have been doing […]

Sung, Rickey, John

One of our best buddies Joanne Cruz stopped by the studio the other day. I have known Joanne for what seams like forever and a day. We actually went to Design/Art college together. Not only is she a great designer with mad style… She is one of the nicest caring people I know. Joanne, Is […]


We really like blonde redhead! We were really happy to find out that Blonde Redhead was going to perform on national television. They gave a very cool performance on live television performing their title track 23 on Conan. From Left to right. Simone Pace, Kazu Makino, and Amedeo Pace. Wholy moley Simone rock’n cassette. Our […]

Blonde Redhead on late night Conan

Photos from pokernight.. special thanks for all those to stopped by to play and say hi..


We’ve been getting emails these past few months asking us when, when, when are the colors gonna be out…. Cassette Summer colors hitting the floors the next few days…  

Cassette Summer Colors

The cassette crew rolled down to the desert for an action packed weekend. Between the line up at coachella and the slew of pool parties that was going on during and after show… Coachella 2007 was nothing short of freck’n awesome. This years line up was simply amazing. Far too many to list.. Here are […]

Coachella 2007

Random shots of H.K.

Omar was telling me that Dennis and Rob from Crooks’n Castles was also going to be in Hong Kong. I have known Dennis and Rob since my high school days. So, it was really cool seeing them out in Hong Kong. They were staying at the Peninsula Hotel, umm yes the Peninsula Hotel in Hong […]


Andy one of six guys that make up a crew called the Six Keys in Hong Kong. He invited me over to the Six Keys miniramp/gallery. This is a perfect 4 footer. One of the guys Jimmy, architect by trade CAD’d up this piece of perfection. Check out the construction at the coping. Played the […]

Six Keys Mini Ramp/Gallery

Lane Crawford fashion/model party.

L.C. Hong Kong

Gisele — New Japanese fashion magazine. We love Nippon. Spotted by Jennifer. Thanks to James, Jennifer and the guys at Gisele.


1) I heard some old buddies are in town from the States, sooo had to hook up for a toast….. To seeing familiar faces in different places… 2) Bounced to another spot and continued the festivities. 1) Bam and Lani of Hellz Bellz, Li-Ting, Aaron, Omar of R&D, and Jino the man behind the scenes. […]

Hong Kong 4/07

Lots happened this Saturday…..Our trunk show to preview our Fall 2007 Collections, Han Cholo’s block party kicked off right after wrapped things up for our trunk show and then everybody headed around the corner over to Opening Cerimony’s L.A. launch party. Nice way to round out the weekend. 1) Riddem selecta Ben Cho playing the […]


A few weeks ago a lond time good friend of ours, Yuske told us about Yone’s show over at the Reed Space as well as Fafi’s show in N.Y. to with Le sport sac. (Yuske knows I am a huge fan of both Fafi’s and Yone’s work.) He also has been working with Parra of […]


Check out some of the ill photos our man Rob shot. Rob Hamada’s words: Joie de Vivre The idea behind this project was to create the most unique editorial possible. Many of the models come from a very historic lineage. Clark Gable, greatgrandson of Clark Gable, Dree Crisman, Earnest Hemmingways greatgranddaughter, Kian Mitchum, Robert Mitchums […]

Rob Hamada

A friend forwarded an article that mentioned us today. Thanks Mary H.K. Choi for acknowledging Cassette and where we draw part of our influence from.

SO Complex

Category Archives

Monthly Archives