deb.o.nair |ËŒdebəˈne(É™)r| adjective (of a man) confident, stylish, and charming. To be called Debonair is one thing, thinking of your self as debonair is quite another.. I’ve been called debonair in past and probably laughed every time someone has called me debonair. I really don’t consider myself as debonair person. I think it’s one of […]

Check out a new interview on House of Cassette and myself by the lovely Vicky Herrera in the latest issue of Status Magazine. Status Magazine has been keeping it international with cover features like A-Trak, Uffie Fafi and current cover (hate her or love her) Lady Gaga… Glad to see they wrote pieces on me […]

Our Buddy Rickey Kim asked me to write a piece for the Young Hollywood issue of 944 mag.. ——- Over the course of the many years that I’ve known Hollywood, there have been times I’ve seen her shine bright, and there have been times I’ve seen some dullness. She has made many dreams come true, […]

A huge thank you to W Hotels and Think PR for hosting a viewing of our new campaign and as well allowing us to present a selection of our new collection.. The VIP W Hotels back stage lounge was truly back stage of the tents in Bryant Park.. The W lounge was where VIPs/Celebrities(Justin Timberlake)/Press […]

Complex Photo Shoot with Aaron Yoo. Cassette selvage jeans. Cassette Black Overdyed Jeans

We’ll be hosting the Backstage VIP W Hotel Lounge at the tents in Bryant Park. If your in the Bryant park area.. please come by and take a break, have some drinks and a pop burger. We are presenting our new campaign. Monday February 16th 5-7pm W Hotels Backstage VIP Lounge Bryant Park Backstage Entrance […]

Japanese Magazine Gap Press Men featured Cassette’s Spring 09 New York Runway show. Gap Press is a premier magazine that cover high end runway fashion from top fashion cities around the world. So ill.

Nick Jonas wearing yellow cassette denim. At 16 he’s ranked in the top 40 of the most influential under 47. Nick Jonas wearing yellow cassette denim.

L.A.’s Menswear Designers Take Risks as Others Play It Safe by Erin Barajas, Manufacturing Editor Read the full Article Here

Cassette highlighted on WGSN. WGSN is one of the biggest trend forecasting research services in the world..

Our Buddy Joel Madden spotted coming out of ultra cool store Maxfields Rock’n Cassette Black Worn Denim..

The band All American Rejects wearing our striped tee and our tug boat tee.

Yellow Cassette’s..

Cassette Coat Cassette Shorts

While in New York for Fashion Week I met with Samantha over at Nylon Magazine.. Thanks Samantha, Marvin, Jared, Faran and all the girls and guys at Nylon.. And many thanks to Claudine at Think..

Our buddy TroubleMaker stopped by the studio to drop off his new mix cd on his way out of town.. TroubleMaker Rock’n Cassette Leather Jacket and Our Black Nights Jeans Justice-TroubleMaker Edit Justice-TroubleMaker Edit

The Cool Kids posted as one of the most stylish bands on mensstyle.com A name like the Cool Kids tempts comeuppance, but Antoine Reed and Evan Ingersoll have enough swagger to make even cynics like us believe. Their sound recalls hip-hop’s golden age (think Eric B. and Rakim or Run-DMC) without merely parroting, and their […]

Actress Ashley Tisdale was spotted wearing our bright blue Cassette Jeans.

This Sunday’s LA Times :: LA Fashion Week :: The Fantasy Edition in the Image section.. “In the spirit of fantasy football, the Image staff has created a “fantasy fashion week.” It’s a modest proposal that could raise as many logistical problems as it solves. But it rethinks the basics- the key elements that have […]

Oct-Cover Mag Japan. Wearing our fall 08 plaid shacket. Cassette Plaid Shacket..

CASSETTE DEBUTS SPRING 09 COLLECTION AT NEW YORK FASHION WEEK Inspired by winters first thaw and the seasons symbolic new beginnings, the Spring 09 collections embody Cassettes own voyage and growth as a fashion force. After entering the scene with its formidable denim collection, the line has incorporated the fluidity of silk in its tops […]

CASSETTE DEBUTS SPRING 09 COLLECTION AT NEW YORK FASHION WEEK Inspired by winters first thaw and the seasons symbolic new beginnings, the Spring 09 collections embody Cassettes own voyage and growth as a fashion force. After entering the scene with its formidable denim collection, the line has incorporated the fluidity of silk in its tops […]

91 Live Fast Dress Pretty. Photo: Bronques

White Tie Affair performance at the Roosevelt Hotel and the Cast of MTv’s The Hills was there to get down…. 1) Engineer 2) Josh Madden Dj’n 1) On stage Audrina and Lauren Conrad and the White Tie Affair. 2) Ryan wearing our Rude Boy tee.

Cassette sticker on Mstrkrft’s laptop..

Hit in Japanese ‘Cover Magazine’.. Cassette Spring Fleece “Nate Short.”

John ‘n Jiae and the guys at Theme have done it again.. With issue 15.. “On Your Mark” The Beijing Olympics issue. This issue features way to many things to list… This issue covers the gamut of from secrets of ancient Chinese medicine using 6 to 20 herbs to help heal sports injuries…. to featuring […]

Audrina Patridge of the Hills spotted wearing our jeans..

Check out what our buddy Josh Madden styled using our Bruno Jacket.. 1) Matt of Kill Hannah..

Scarlett Johansson on the cover of this months Nylon.. Shout to Dani Stahl for the sticker hit on the guitar bag (Boo Yeah..) and Laura V for clean images.. and shout to Taylor Rae Lee for the heads up..

Perfect summer time hit… White cassette jeans in Complex Mag…. Shout out to the girls at complex..a gracious thank you, Kelly and Anoma..

Our buddy Joel Madden and his girl Nicole Ritchie came over for a little shopping at our studio.. 1) Joel’s outfit by cassette.. Photo: One of the vultures that followed them throughout their day..

Like Whoa again…. Alica Keys on the cover of this months Blender Magazine wearing black cassette denim.

Santogold is killing right now.. and she happens to be wearing our turquoise jeans….  

Got word that we were in the new WWD Denim In-Depth story.  Cassette got some shine on our rose color high waist jeans. Big up to Leila Baboi, gwan with your bad self..  1) Front page. 2)Cassette got a whole pager…

Benji Madden have’n a stroll with his girl Paris Hilton.. 1) Cassette Tee :: Photo Credit: Some Paparazzi..

Hottest homegirl in Philly, Amanda Blank.. Killin it at Coachella.. 1,2) Red Cassette high waist shorts. :: Photos were sent to us by our dude Ant..  

Yo, Theme has done it again, this month with Travel. In this issue you can find pics from the tip of Patagonia, Cambodia, Tibet, Antarctica, Vietnam, Norway, Cuba, Macu, Peru, India, France, shit all over the place.. Not only did they pretty much cover the globe but they also interviewed Dr. Leroy Chiao who has […]

Yohhh, Cassette Blue denim and Yellow denim featured in Nylon Guys Spring ’08 issue.  

In preparation to shooting our campaign it was proving difficult to find a similar eyewear to cassette’s aesthetic with no visible branding.  The only company that came to mind was cult eyewear company Oliver Peoples.  Oliver Peoples has been a favorite brand of ours and for many celebrities for as long as I can remember.  […]

  . House of Cassette S/S 2008 — A Study of Movement in Quiet Space. For Spring/Summer 2008, House of Cassette continues from its past Fall/Winter 07 narrative of seclusion in winter’s bosom, to the open embrace of a winter thawed. When can Movement prove to be both Fierce and Beautiful? It is within these […]

Our dude Rickey hit us off with this clipping. He’s in Harper’s Bazaar Korea… Good Look Rickey. 1) Pictured Right. Rickey is rock’n our cassette tie dye sweater for the photoshoot.

Studied Streetwear By Erin Barajas L.A. designer Peter James Lee blends high design with street credibility to create Cassette, streetwear for the connoisseur. In a studio on a gritty Los Angeles side street Peter James Lee plays an unassuming fashion underdog. But, with his young designer streetwear brand, Cassette, hanging alongside Yoji Yamamoto and Yves […]

While I was on the plane back to L.A. I saw a photo Alicia Keys rock’n red cassette’s up in the inflight mag (I was bugg’n). “Like you’ll never see me again.” WHAT!/? Come on; Alicia Keys straight kills me with all her joints. You can guess “No More” is Every High School’s love anthem. […]

My Dude; John is for sure a brotha from anotha mutha.. John is staring in a Blackberry vid (click the pic of him). John and Jiae run Theme magazine. They are one of the keenest and sharpest couples around.. . They are always bringing the illest content from the coolest people making shit happen.. It’s […]

Our dude Rickey recently came back from Korea. We caught up for a bit yesterday and he’s been telling me about his push for this year. He’s ready and focused…. Rickey’s on a mission. He’s been telling me about this boyhood from Korea. Some people have called him the Asian Sartorialis. Rickey was out hanging […]

A few months ago we got a call from the Miss America producers asking us to take part in their last episode, which was going to be the red carpet episode. They wanted to revamp the Miss America image and make it a little more relevant to today’s television market. They asked us if we […]

Cassette’s in Bow Wow & Omarion’s ‘Hey Baby’ vid. 1) White Highwaist Cassette shorts. 2) Omarion is rock’n our Cassette Red denim.  

Gwen Stefani’s Harajuku Girls rock’n our jeans. Looks like all the photos were taken in our hood. 1) Yellow Cassette’s 2) Cassette High Waist Cement Wash . 1,2) Turquoise Cassette’s

Cassette Sweater and Cassette Denim

Homie in Japan hit spotted cassette in Cover Mag’s February issue.

Our dudes in Japan saw this article about cassette in Cover Magazine Japan. I think it says something like cassette being an indie fashion brand out of Los Angeles catering to the creative fashion community.

Visionaire, where fashion, meets art and concept. The pinnicale of print. Any offspring of Visionaire gots to be good… (V Magazine and V Man) In the new V Magazine Blonde Redhead is featured along with DaftPunk, M.I.A, The Rapture, Perry Farrell, Interpol and more… Simone from Blonde Redhead is wearing jeans, shirt and bandana from […]

It’s pretty cool sitting next to Prada and Gucci.. However who does Prada and Gucci represent? An old guy who wears a big silver belt buckle? Not me. Black it up cassette style.. Big up Eugene and the crew at Details.

The guys at Refinery29.com are Defineding and Refinding Indie style. We got turned onto these guys a while back. The site is refreshingly focused, with lots of cool content thats not mainstream. A really great New Yorker’s look into whats cool out there. We recently got a chance to tallk about what influenced me as […]

Spotted by Joanne. She sent this to us while we were in Vegas.. What would we do if we didn’t have Jojo looking out for us. ‘This way to hardcore’, says Vogue Nippon.. Thanks Vogue Japan! Pictured: Cassette Highwaist.

Our buddy Jojo from ny sent this pic. She spotted our high waist in this months Gisele mag. Cassette can be found in Loveless, Japan.

Spank Rock on the cover of Fader. Spank Rock’s been Killing it lately. Check the photoshoot with Amanda Blank cool’n out in Philly. Amanda Blank rock’n orange cassette high waist shorts.

Cassette is featured in Le Book. Le Book is geared toward people in the creative segment of the fashion industry. Le Book the ultimate fashion resource guide to the top photographers, models, make up artists, hair stylists, photo studios and fashion campaigns .

Our girl Victoria sent us these pics today. Thanks Victoria. These girl are 26 and have been getting alot of press lately. The tickets have been selling out when they preform. Their on their fifth album titled “The Con”. 1) Cassette Mercerized Stripe Polo.

1)2nd model from the right wearing our Siouxsie Sioux tee. 2)Middle model wearing our highwaist short in Pink Rose.

Our buddy Joanne from NY sent this to us, our femme black cape pictured in the new Nylon. Special thanks Kate and crew at Nylon.

Our Femme Highwaist jean spotted within designer skinny section in the new Gisele Magazine (Japan). Our Highwaist can be found at our favorite shop in Tokyo, Loveless.

We has some great interns this summer. One of which was Aimee Santos. She’s now back in school still has time to keep us up to date on who’s wearing our jeans.. Aimee spotted Fergie sport’n our purple high waist denim. We miss our little Aimee Santos…

While at the show I got to meet up with some of the nice guys over at Stone Island. While we were talking, Alex from DNR stopped by the stone island booth and wanted to take pictures of their bags and such.. I kindly got out of the way so they could handle their quick […]

Our buddy Josh K. was at the airport in route to Las Vegas for the Magic/Project show.. He said he was talking to a honey and she asked what he did.. He said I rep cassette… And she said, ohh, wait, you might want to look at this.. and handed him the new OK weekly. […]

  Talked with the nice people over at Grooveeffect.com Check out our little Q&A session.

Our buddy Aimee Santos spotted Fergie in our Turq jeans in ‘life in style’ mag on her flight home to L.A. from south east asia. Raybans, lighting bolt vee neck tee and cassette jeans… Sounds like kids we know…. Styled by Renie P.

Hello…. Pic sent to us: Jessica Alba cop’n a pair cassette red denim.

Our girl Mariel put us on Rihanna. She’s rock’n the yellow cassette’s on MTV’s TRL. Thanks Mariel.

Gisele — New Japanese fashion magazine. We love Nippon. Spotted by Jennifer. Thanks to James, Jennifer and the guys at Gisele.

A friend forwarded an article that mentioned us today. Thanks Mary H.K. Choi for acknowledging Cassette and where we draw part of our influence from.

Our buddy Josh Madden sent over this pic to us. Check out both of his brothers post’n up on the cover of The Washington Post! They dedicated 12 pages to them about the life and times of Good Charlotte. Joel (left) is rock’n Cassette’s – Caddy 1909. (check out the front dart)

Our buddy, stylist, DJ, and true inspiration Josh Madden(right) was in town from nyc. He stopped by our studio with his brother Joel Madden(left) to say hi. It’s really rare when after you meet with someone you change the way you see things. This is what happened to me when I met Josh. He has […]

WGSN is a private internet site for trend forecasting and market research mainly for clothing, shoe and car design companies. I was first introduced to WGSN back in 1998 while I was at designing for Puma A.G./North America. What these guys do is attend most all the trade shows going on globally and recap the […]

Got a email today asking if we’ve seen the lastest WWD….. The cassette crew has been working tirelessly. We’ve all been working till 2am, busy with shooting Fall 2007, shipping spring 2007. So, when we get a hit like this it makes it a little easier working till the early morning hours. Both models wearing […]

Cassette has a full window display at American Rag Cie. 160 S. La Brea Los Angeles CA. 90036