Happy Birthday Nicole..

The Futura Preview opening was last night.. Futura presented a huge body of work for the show…. Some people said it was one of his largest presentation yet.. There was an “A” list of underground peoples came out to represent… Really good time to catch up with people I haven’t seen in ages.. Shout to […]

After the Metropolitan Home, Showtime house we rolled down to the Eldridge to say hi to Matt and Max. Hung out for a few.. Met up with Laura then we rolled to the Gold Bar… Where Max was doing it up behind the DJ booth.. 1)Gold Bar 2) Friend, Rembrandt 1) Max-Public School, Laura

To wrap up New York Fashion Week Think PR, Style 360, Metropolitan home and Showtime took over a 5 story 20 Million dollar house in Gramercy Park and threw a party… 1)Claudine Gumbel, Reshma Patel- Think PR 2)A closet.. 1) One of the bedrooms.. 2) Chair 1) One of the bathrooms 2) Butterflies flying from […]

What’s nyc without stopping by the Fish… (The Fish sure has changed over the years.. we’ll so has the lower east side in general.. and that’s I am going to say about that….) 1) Center of the picture.. Stas.2) Rhandy Loc, Sean

Josh and Lisa took us to Red Bamboo a vegetarian soul cafe..  Yo..! Gotta hit this place up..  It’s crazy good.. All vegetarian menu but they have fried pork chops.., ox tail soup, fried shrimp, bbq chicken.. Off the hook!! All Veggie…   1) Off the hook Vegetarian Spot.. 2) Josh, Jennie, Stas, Ant, Lisa, […]

Talked with Josh Madden and he was just getting off of work so we met up and headed up to the Condé Nast building to vist Eugene from Details.. Condé Nast don’t play.. that place is high security Yo… While talking with Eugene inside Details I saw the hallways lined side by side, racks upon […]

Went up to Complex Magazine HQ and paid a visit to Karlyn, Anoma, Kelly and crew.. Everyone seams to be up to some cool things.. Karlyn was editing a new segment featuring Krink.. And Anoma was working with complex photographer Matt Doyle on some really cool shots for the next issue.. Anoma was nice enough […]

Rolled up to the Oak party.. 1)Billy, Jennie, Ant 2) Mike, Friend 1) Steve, Morgan 2) Teresa, Anh 1) Paul, Ant 2) Colin, Joanne

After the show theres an after party and….

CASSETTE DEBUTS SPRING 09 COLLECTION AT NEW YORK FASHION WEEK Inspired by winters first thaw and the seasons symbolic new beginnings, the Spring 09 collections embody Cassettes own voyage and growth as a fashion force. After entering the scene with its formidable denim collection, the line has incorporated the fluidity of silk in its tops […]

Behind the scenes look into the maddness… Behind the scenes photos brought to you by Robert Hamada, Lisa Graham, Jennie and runway resources. . More behind the scenes photos from Mr.Kim, Bronques, MarktheCobraSnake,

With yesterdays storm we heard there where lots of delayed flights and rumors of JFK closing.. We all wondered how long the storm was going to last.. This is what I saw when I woke up.. Not a cloud in the sky.. Giving Thanks, and Praise….

The day of torrential down poor… Claudine was sooo kind to let us to use her Stylist Closet/ Specialty Boutique Caravan (91st and Park).. For the next 40hrs we used Caravan as HQ to work out the run of show.. 1)Ant having fun…2)Ant, Josh, Jae While we were indoors working out the cadence of the […]

Makeup and madness.. Josh bustin triple shifts.. He’s been workin at Epic putting his finishing touches on a record.. Then coming down to help us… Then going out and grabbing shoes and accessories for the models.. Sarah Munoz makeup stylist for cassette came up from Maryland to work with the make up crew to create […]

Rolled over to Nylon Magazine to meet up with Samantha.. and talked with our buddy Faran.. 1)Faran, Samantha. . After chilling at Nylon for a while had to go back to Think PR for more castings..

Valentino :: Rolled up to an Exhibit Honoring the man himself Valentino Garavani.. 1)Josh, Siki 2) The Legendary Mary J. Blige! . Josh and I then rolled up to the Waverly Inn to grab some grub. We were lucky enough to sit at the booth where Sting usually sits.. SuChin, and Laura was near by […]

Went uptown to meet with our head hair stylist. Sarah posing as model.. After our hair appointment we went down to Soho to style our outfits.. (Sarah modeling and Tara in the last photo.)

After castings and putting together outfits.. we were beat… We headed over to get some noodles down in LES then rolled over to Rob’s back yard and sat outside to make some game plans for the next few days..

Headed over to Think PR for castings all day..

Preping for our nyc runway fashion presentation.. 1st night in the city.. I met up Josh and Stas we went and got some amazing viggie food at Atlas. 1)Stas 2)Josh Then Rob Hamada, Hunter, Shannon and Alex came by so we rolled to another spot down the street.. Here’s pics of Shannon and Stas having […]

CASSETTE DEBUTS SPRING 09 COLLECTION AT NEW YORK FASHION WEEK Inspired by winters first thaw and the seasons symbolic new beginnings, the Spring 09 collections embody Cassettes own voyage and growth as a fashion force. After entering the scene with its formidable denim collection, the line has incorporated the fluidity of silk in its tops […]

Hello….

Hudson and Cr8tive Rec Party at Tryst.. So fun.. 1) Three Story Waterfall 2) Jon P, Sky 1) Steve 2) Tony Chu-Hudson Jeans 1) Joel, Enid, Erin, Rickey

Our Buddy Coltrane was throwing a event at the Mix at the very top of The Hotel (Mandalay Bay) The place is i’ll!!! 1) Public School, PegLeg 2) CP3!!

This years Kangol Dinner was at Simon (Palms Place) 1) Simon by the pool 2) Anoma, Sky Like a book shelf.. they had a Indoor garden of herbs growing fresh for the kitchen.

EPMD Yo!

We rolled up to Vegas on Monday.. After setting up at Project we headed over to one of the most yummiest Thai food spots around.. Then we headed over to The Palms Hotel. Our buddies from Crooks were throwing a party at the Hefner Suite. 1) Multi Room 2 Level Hefner Suite.. 2) DJ Alchemist

Our Buddies at Revolve Clothing just opened a new brick and mortar store. 8452 Melrose (West Melrose). Here’s pics of the opening party.. 1) Joel, Friend 2) Cory, James

Our buddies Josh Madden and Bronques have been killing it…. One thing after another.. Check out what the duo did together on a fun night in nyc for Wild Dragon energy drink. Josh styled and Bronques shot. Male model wearing cassette.

91 Live Fast Dress Pretty. Photo: Bronques

The Kenai Peninsula has over 9000 lakes.. Here’s a couple of them..

Alaska is a State of contrast.. Temps that go well under -40degrees in the winter to in the mid 70’s in the summer.. One can readily see the cycles of life all around them.. The vast flourishing life that abounds in the summer is a constant reminder that everything is short lived when winter is […]

This morning looked like a fine day to go fishing.. Packed the gear and went down to the river.. Testing the Cassette gear.. 1) Cassette Shacket (Shirt/Jacket) and Pants worked mighty fine up there.. 2) Jenn wearing cassette..catching a nice Sockeye.

Alaska is truly The Last Frontier.. — The fish count on the Kenai River has been a little low this year.. So we decided to go walking through the forest.. It was pretty cool finding things and reconnecting with your inner kid.. Trip out on our little findings.. 1) Amanitas Poisonous Mushroom. (What up.. Super […]

Hello Alaska!!!

Stopped by to say what up to Josh at the Roxy.. He was spinning for FlowTv, DCMA, Wasted Space, X-Games wrap up party… It was a “Night in Hollywood”… Red carpet an all..Reporters from In Touch, Life in Style, People.. ect.. were there covering the event.. Heard.. Walle and Three 6 Mafia performing.. but had […]

We were shooting at the studio…. Josh and Dan the man was kind enough to stop by for a while to say hi and chop it up… Josh man is in town for a couple of gigs.., and Dan was in town for an appointment and a dinner….(then back to work-nyc) Dan is a man […]

White Tie Affair performance at the Roosevelt Hotel and the Cast of MTv’s The Hills was there to get down…. 1) Engineer 2) Josh Madden Dj’n 1) On stage Audrina and Lauren Conrad and the White Tie Affair. 2) Ryan wearing our Rude Boy tee.

Coast to coast… 1) East: NYC-Photo:Suchin 2) West: Huntington Beach

Mikey, and Chuck from The Cool Kids came by the studio today to do a little shopping. They’ve been on tour for the about a year straight.. Their next set of gigs will be with Rock the Bells tour.. Sharing the stage with A Tribe Called Quest, NAS, Mos Def, Method Man, RedMan, De La […]

1) Vashtie 2) Shannon 1) Jiae, Ssinjin 2) Jermy, Willy Dee 1) Robert Hamada 2) Omar, Sung 1) Josh, Lisa, Hero 2)Faran, Lisa, Dan the man, Josh, Stas 1) Shans 2) Meat Packing aka Zoo York #1 1) Lighting Storm 1) United Hooked it up both ways yo…

New night spot Santo’s Playhouse in down town.. Prince Paul was bringing the heat on the wheels of steel.. 1) Legendary Graff artist Quik and Grammy Award Winner and all around cool dude Dante Ross.. 2) Sung from Clae and Eugene Editor of Details Magazine.. The cool thing about downtown you’ll never know who’s gonna […]

Get your fix and stop by Chari & Co for your all your Japanese Keirn fix gear needs.. LES 175 Stanton St. New York NY 1002 Tell’em the kids at cassette sent you…

After the Cazals show we went over to Sway for Roxy Cotton Tails night…  Boh Boh Boh…

After Josh was done we headed over to the Tribeca Grand Hotel to peep out the Cazals..

Stopped by the Rose Bar at the Gramercy Park Hotel to grab a drink with Joe Hahn of Linkin Park.. He’s on tour right now and using nyc as home base while playing in near by north east cities.. GPH is one ill hotel.. If you like modern art.. you must check it.. especially the […]

It’s always a good sign when you see a cloud with a silver lining in the sky.. In front of Barrio Chino.. 1,2) JC, Billy and I sat for a drink after a quick meal at Cafe Habanna. 1) Met up with our buddy Tamara for a chat at Shillers.. Always good to catch up […]

In NYC for market.. Debuting Spring 09 at our new showroom Steven Alan and over at Capsule trade show. Cassette Spring 09 Femme

55DSL hosted BPM’s 12th Anniversary party with the DJ AM, TroubleMaker, Bloody Beetroots, Old school Miami Bass 2 Live Crew and DJ Z-Trip… (In a mumbling voice..) While 2 Live Crew on stage it got a little raunchy…Cough Cough.. Z-Trip 1)Ann (55dsl), Bronques-nuff said, Charlene (55dsl–Jr. Lucky Bastard..)

Cassette sticker on Mstrkrft’s laptop..

Rolled with Joe Hahn (Linkin Park) to his band mate Mike Shinoda’s (Linkin Park) pre opening art show across the street at the Japanese American National Museum in little Tokyo. Linkin Park is currently one of the largest rock bands on the planet selling more than 40 million records and winning 2 Grammy Awards. 1) […]

Our buddy Tal had a night at Central in Hollywood last week… 1,2) Tal and Audrina Patridge from MTv’s Hills 1) Brandon Saller from Atreyu and his wife Ashley, Tal. 2) Keller and Dingo

Hit in Japanese ‘Cover Magazine’.. Cassette Spring Fleece “Nate Short.”

Mr. Joe Hahn of Linkin Park rolled through the studio today after seeing Batman.  Joe was invited to see a spacial screening with 10  other people in a IMAX theater….(How do you say lucky….) Joe was kind enough to let me drive his 500hp V-10 Bat Mobile… Whoopie… sooo fun… Joe….Thanks for Lunch and letting […]

John ‘n Jiae and the guys at Theme have done it again.. With issue 15.. “On Your Mark” The Beijing Olympics issue. This issue features way to many things to list… This issue covers the gamut of from secrets of ancient Chinese medicine using 6 to 20 herbs to help heal sports injuries…. to featuring […]

Leave it up to Bronques to catch a great shot (while in London no less).. 1) Cassette “Please” tee.. Please feel free to shut the fuck up..

Rolled up with Tal and Dingo to Lindsay Lohan’s private B-Day bash at Teddy’s.. DJ AM was on the tables.. I haven’t heard anyone cut it up between the tracks like AM in a long time..

Kicked at the EM studio in Echo Park this weekend.. Enjoyed some beers and watch the day go by.. 1)Haze 2) Klipsch

Audrina Patridge of the Hills spotted wearing our jeans..

Our buddy John Lee of Theme Magazine (nyc) swung by the studio to pick me up to go have lunch with Christian Hosoi. John recently wrote a nice piece on Christian in Theme for the Rebel issue. I haven’t seen Christian in ages.. We used to live a block and a half from each other. […]

Check out what our buddy Josh Madden styled using our Bruno Jacket.. 1) Matt of Kill Hannah..

Our girl SuChin is a host on the new eco show “G Word” on Discovery green channel.. She gave us a new little eco-sphere.. It’s soo cool. It’s a little sealed glass ball that is totally self sustaining. Here some words on the eco-sphere:: Contained in each of these beautifully crafted spheres are several key […]

Our buddy SuChin was in town for a hot sec. Before going back to New York she found some free time and swung by the studio. On our way to get some food we swung by to pick up Rickey Loc.. 1) The Yummy yummy.. “Cha Cha Cha” {Virgil and Melrose} 1) Shortstop.. {Sunset} . […]

Scarlett Johansson on the cover of this months Nylon.. Shout to Dani Stahl for the sticker hit on the guitar bag (Boo Yeah..) and Laura V for clean images.. and shout to Taylor Rae Lee for the heads up..

Perfect summer time hit… White cassette jeans in Complex Mag…. Shout out to the girls at complex..a gracious thank you, Kelly and Anoma..

Our buddy Joel Madden and his girl Nicole Ritchie came over for a little shopping at our studio.. 1) Joel’s outfit by cassette.. Photo: One of the vultures that followed them throughout their day..

The new WeHo Wednesday night hot spot.. Crown Bar…. Met up with Joel Madden, Nicole, Tal and Carey Hart.. Peep the vultures outside.. there were probably 15+ paparazzi out side in waiting.. It was even funnier inside, ummm I would say it was 17 to 1 girl to guy ratio.. 1) Carey Hart, Tal 2) […]

I broke the silence.. Our not so secret, secret spot.. After our press event we were starving.. so we rolled up to Taco Zone.. Suadero tacos.. Pure Love.. Alvarado and Sunset. Open Late…

Our buddy Andrea Westerlind has a beautiful show room called All That She Wants.. She invited us to parttake in the press event with that she had last night.. All That She Wants showroom space is amazing.. 4 story penthouse space in down town.. with a patio deck and jacuzzi outside on the rooftop.. Brands: […]

Kenny Mac stopped by today for a little lunch meeting.. He wanted some home town Mexican food.. I was like ohh word.. I got the perfect place for you.. We took the supercharged STS.. And we headed into the cut.. You know your in the cut when you see bars on all the windows, weight […]

The store opening for Rising Sun was this weekend.. The brand concept focuses on the golden yesteryears of denim and garments crafted with period-correct machines and methods. For the opening there was on display a once in a lifetime display of rare turn of the century denim garments and some 1930’s Hot Rods.. 1) Face […]

Footlong Development and FroLab presented Happy Feet.. Bobbito Garcia aka Kool Bob Love, Rich Medina, and Dj Rashida.. 1) Big Rich 2) Bobbito

Picked up Tal at the DCMA store last night on the way to the Nylon and Myspace launch party for Nylon’s new issue. 1)Scarlett Johansson on the Cover of the new Nylon. 2) Big up Santogold.. 1)Pat-Volcom, Tal-DCMA 2) Kyle – X games gold medalist, Casey. 1) There was a few stations of Rock Band […]

Charles Ray one ill ass artist.. born 1953, Chicago Illinois, USA. The artist lives and works in Los Angeles. The Broad Contemporary Art Museum @ LACMA. Firetruck 1993.. (Life size toy truck..) (not a medicom collabo)