1.) Ten Bells is an old pub est 1753.. a place where good o’l Jack the Ripper used to frequent. P.T. sent us these pics of cassette posted up in the east end-London.

Cassette stickers spotted at pipe.

A behind the scenes pic of John from Theme Magazine getting fitted and kitted in a hand tailored cassette suit.  

Take a sneak peak at our A/W 2007 book. House of Cassette A/W 2007 — Life is about the Hidden Treasures. For this Fall/Winter 2007 collection, the design studio at Cassette looked toward Alaska for its inspiration. In the minds of many, Alaska denotes a land where solitude reigns and the land lays barren, the […]

Hello…. Pic sent to us: Jessica Alba cop’n a pair cassette red denim.

Our girl Mariel put us on Rihanna. She’s rock’n the yellow cassette’s on MTV’s TRL. Thanks Mariel.

James introduced me to Brett at our trunk show at American Rag Cie. Brett is a really cool guy. Brett has a really good postive energy about him. Brett is the man behind unholy matrimony and has worked with Comme des Garcon.. nuff said. Pics from Brett Westfall’s opening for his “Sherf” paintings across the […]

Our buddy Rickey just got posted up in the Summer issue of Nylon Guys. They dedicated a whole page to him.. Congrats to Rickey… It’s a really good article. Rickey is rock’n cassette cardigan and cassette black denim.

Andy and Kathleen dropped by the studio while on Holiday from Hong Kong to say hi. Andy is one of the keys, from the Six Keys Gallery in Hong Kong. He also is the developer of the new Rubicks cube. Kathleen runs a couple of businessees in Hong Kong one of which is a clothing […]

Sung of Clae, Rickey of Evil Monito and John of Theme Magazine met up at the studio and kicked it for a while before we went out and grabbed dinner and some drinks. Conversations went into the morning… To say big things are happening for these guys.. wouldn’t be right because they have been doing […]

One of our best buddies Joanne Cruz stopped by the studio the other day. I have known Joanne for what seams like forever and a day. We actually went to Design/Art college together. Not only is she a great designer with mad style… She is one of the nicest caring people I know. Joanne, Is […]

We really like blonde redhead! We were really happy to find out that Blonde Redhead was going to perform on national television. They gave a very cool performance on live television performing their title track 23 on Conan. From Left to right. Simone Pace, Kazu Makino, and Amedeo Pace. Wholy moley Simone rock’n cassette. Our […]

Photos from pokernight.. special thanks for all those to stopped by to play and say hi..

We’ve been getting emails these past few months asking us when, when, when are the colors gonna be out…. Cassette Summer colors hitting the floors the next few days…  

The cassette crew rolled down to the desert for an action packed weekend. Between the line up at coachella and the slew of pool parties that was going on during and after show… Coachella 2007 was nothing short of freck’n awesome. This years line up was simply amazing. Far too many to list.. Here are […]

Omar was telling me that Dennis and Rob from Crooks’n Castles was also going to be in Hong Kong. I have known Dennis and Rob since my high school days. So, it was really cool seeing them out in Hong Kong. They were staying at the Peninsula Hotel, umm yes the Peninsula Hotel in Hong […]

Andy one of six guys that make up a crew called the Six Keys in Hong Kong. He invited me over to the Six Keys miniramp/gallery. This is a perfect 4 footer. One of the guys Jimmy, architect by trade CAD’d up this piece of perfection. Check out the construction at the coping. Played the […]

Lane Crawford fashion/model party.

Gisele — New Japanese fashion magazine. We love Nippon. Spotted by Jennifer. Thanks to James, Jennifer and the guys at Gisele.

1) I heard some old buddies are in town from the States, sooo had to hook up for a toast….. To seeing familiar faces in different places… 2) Bounced to another spot and continued the festivities. 1) Bam and Lani of Hellz Bellz, Li-Ting, Aaron, Omar of R&D, and Jino the man behind the scenes. […]

Lots happened this Saturday…..Our trunk show to preview our Fall 2007 Collections, Han Cholo’s block party kicked off right after wrapped things up for our trunk show and then everybody headed around the corner over to Opening Cerimony’s L.A. launch party. Nice way to round out the weekend. 1) Riddem selecta Ben Cho playing the […]

A few weeks ago a lond time good friend of ours, Yuske told us about Yone’s show over at the Reed Space as well as Fafi’s show in N.Y. to with Le sport sac. (Yuske knows I am a huge fan of both Fafi’s and Yone’s work.) He also has been working with Parra of […]

Check out some of the ill photos our man Rob shot. Rob Hamada’s words: Joie de Vivre The idea behind this project was to create the most unique editorial possible. Many of the models come from a very historic lineage. Clark Gable, greatgrandson of Clark Gable, Dree Crisman, Earnest Hemmingways greatgranddaughter, Kian Mitchum, Robert Mitchums […]

A friend forwarded an article that mentioned us today. Thanks Mary H.K. Choi for acknowledging Cassette and where we draw part of our influence from.

Sal stopped by the studio for a little vist. I remember back in the early 80’s when skating was about creating your own style. Sal Barbier bringing back some style to skating. I’m coming by to pick up one of them boards.

It’s Wednesday night Rickey Kim and Rob Hamada stop by the studio to kick it before we headed out to Jeffery Sebelia’s first runway show since his tv show. I don’t normally like to attend runway shows but this one was right around the corner from our studio so it made it a little easier […]

Kids acting up after cinespace…. Gotta love it.

Cinespace 3rd Anniversary The Horrors like to have fun.

Cinespace 3rd Anniversary We like Vietnam.

Our buddy Josh Madden sent over this pic to us. Check out both of his brothers post’n up on the cover of The Washington Post! They dedicated 12 pages to them about the life and times of Good Charlotte. Joel (left) is rock’n Cassette’s – Caddy 1909. (check out the front dart)

These guys are funny.

The last time Josh Madden was over with his brother Joel we rattled on about different artists and movies that inspired us. During our conversations he said he was going to send over a few things he wanted me to check out… Josh Madden is a cool ass botha. He sent over 6 dvd’s and […]

Our buddy, stylist, DJ, and true inspiration Josh Madden(right) was in town from nyc. He stopped by our studio with his brother Joel Madden(left) to say hi. It’s really rare when after you meet with someone you change the way you see things. This is what happened to me when I met Josh. He has […]

James Hammonds (Left) and his friend Kamran stopped by the studio. James and Kamran are both very sharp! These two are keen to pick up on the smallest details. All the long hours seam all worth it when we hear our details are noticed. We had a good conversation about fashion. Where it’s been and […]

WGSN is a private internet site for trend forecasting and market research mainly for clothing, shoe and car design companies. I was first introduced to WGSN back in 1998 while I was at designing for Puma A.G./North America. What these guys do is attend most all the trade shows going on globally and recap the […]

After our field trip to the hills Rickey Kim stopped by our studio for a late night visit. Catching up with Rickey is always inspiring. He’re Rickey kitted up in cassette.

We closed the studio for a few hours before sunset to roll out for a little field trip to the hills. As soon as we turned the corner from our studio, almost all of us in unison noticed the unusual sunset. We had to stop the truck for a picture.

Rickey, Sky and Bart from 530 Media came by the studio last night before we headed over to check out Uffie and Feadz over at the Social. Uffie on the cover of bpm.

After running around Las Vegas on fumes– I was looking forward to coming home and literally jump into bed for a week straight. But who has time for that. I would liked to have met up with some friends from nyc after dinner, but after some home cook’n I knock the fuck out. The next […]

We had to get up somewhat early and make our journey homeward back to Los Angeles. Ana Maria had to make it home in the afternoon for a few appointments. We heard that the fwy was closed down to one lane up ahead… So we took the long way home through the desert and up […]

Rickey Kim and Sky told me to roll over to Fruition which is one of the coolest stores if your looking for vintage gucci knock off’s swapmeet sweaters, offical spike lee’s “do’n the butt” puffy print sweat shirts.. While we were there we met up with a bunch of ny heads then headed over to […]

After getting on the road an 1 1/2hr late we were on a mad dash to set up for Project, and then rush it over to the palms and set up for our event over there. It was a good way to launch the week off in Las Vegas. 7-10pm was a powerhouse of mingling […]

Got a email today asking if we’ve seen the lastest WWD….. The cassette crew has been working tirelessly. We’ve all been working till 2am, busy with shooting Fall 2007, shipping spring 2007. So, when we get a hit like this it makes it a little easier working till the early morning hours. Both models wearing […]

Cassette has a full window display at American Rag Cie. 160 S. La Brea Los Angeles CA. 90036

Today our phones were ringing off the hook….???. We got news that we got featured on Daily Candy, that would explain it. Thanks Daily Candy, we got a sweet tooth for you.

Jackie (pictured left) let us stay with her at her mentors mutli million dollar condo in Park City. Thank you Jackie. Rise and shine. Premier for Chapter 27.

Check out some photos our friend Leila styled using our bib polo and jumper for an urb photo shoot.

During the end of the year we got a call from the sweetest french voice you could ever hear over the phone. A phone call from Paris. She was calling on the behalf of French Vogue. She was wondering if we were interested in answering some question for vogue. We were delighted. Now it’s early […]

It’s late, as I check in to my hotel. The receptionist states Mr. Lee welcome back, we have a package for you. I was like, really? OK thanks. It was an invitation from Angel (nike HK) to the HK AF1 party. Thanks Angel! (Mr. Rickey Kim introduced us.) After unpacking the goodies. I open the […]

View from the TST roof top. 35mm

Today I received an email from my good friend I-K. It’s one of those emails you don’t ever want to get in the morning. Nothing but questions ran through my mind with no hope for any swift response. Our heart goes out to you Kabo. Rest In Peace Tabo-san, you will not be forgotten.

The whole Cassette gang went up to S.F. for our good friend Rickey Kim’s launch for Riottt.com. It was nice to fly up to S.F. for the weekend. It was cool seeing Rickey in his element, he’s always a good host. (Got us all back stage to all the stages…) Metric. Girl Talk. Girl Talk. […]

Erin Barajas, is a Diamond. Thanks Erin for capturing our spirt.

The Last Frontier. Summer time in Alaska, is always a grounding experience. Our family goes every summer. This summer was no exception. Besides the normal fishing and catching up with family friends that live up there all year around. I got a chance to picked up a drill and help with Mr. Kling’s house that […]

Coachella 2006. Depeche Mode

Pictures of some pillars that are holding up our studio walls.

My older brother is a pretty cool guy. Not only do I look up to him, he never ceases to suprise me. Especially when he showed me his finished new oldie. I have been to a number of car shows, and have friends that have had some pretty smooth rides. In comparison to the many […]