Kris from Go Deep!!

Heineken X HAZE Draught glasses. 114/250 S/O Team Epiphany killin the game.

Joel Madden in the Studio.    

Madden Brothers Studio. B-Madden’s Guitar.

Madden Brothers Studio.

Photo: ALife, and the Alife crew. N.Y.C. L.E.S. May 2001.

I recently purchased a raw denim shirt from Supreme. Shortly after my purchase I thought to my self, there is no way I’m going to rock a raw denim shirt for the next three years to get it looking like how I want…. So after a little magic and a little t.l.c. here’s what it looks […]

My Brothers…. Los Madden..  

Agenda Show the new ASR + some.

Had lunch with long time homie Rian over at Vans.. He’s one of the guys that helped launch the Vans Syndicate segment. After a Hawaiian lunch he walked me through the Vans office building and took me to the Vans Syndicate Wall of Fame.. Then we proceeded to a secret back area where he has […]

Mickey of Paper Magazine and Josh.

Stage left, side entrance to the club with Bronques and Josh Madden.

Jessica Stam

Rag & Bone.

Lo and behold caught another glimpse of Grace Coddington!

Anna Wintour walking up.. I guess we were at the right show..

Was on my way to the record store it dawned on me why I was feeling the way I was.. Like something was missing.. We’ll I figured it out.. I was missing food in my stomach.. I was starving.. I phoned up Pat from Oliver People/ Mosley Tribes and then headed over to grab a […]

Joe Hahn of Linkin Park played his new album A Thousand Suns for us..  They got some heavy bangers in there..

The Show before the show.

A while back buddy Joe Hahn asked me to work on his SURU collaboration shoe with his band mate Mike Shinoda‘s X DC Shoes. Joe, and Mike are both painters/illustrators in their own right.. Mike already having his artwork on the out-sole,  Joe and I went through some of his illustrations and found a really […]

Meet Mr. T, Wheat-Paste master. Here’s a behind the scenes look into one aspect of what I call Corporate Graffiti. 1) Tools 2) Prep work.. Just like priming the base layer of a canvas. 1) Getting it just right…  2) Oh my GaGa..

For all you closet Hip-Hop heads, aspiring producers and dj’s.. Have you heard of a book which lists all the breaks, samples, original songs that HipHop producers have been sampling all these years? Ever want to find out who sampled a particular song? Let me turn you onto The Holy Book of HIP HOP.  If […]

After our Spring 2010 campaign showing. We headed over to our buddy Siki’s presentation over in the meat packing district. The energy at Siki’s presentation was amazing.. The presentation was inside dimly lit almost abandoned meat locker/warehouse with kids playing tribal-esque drums, people snapping photos left and right and lots of people with smiles on […]

Shipley & Halmos Spring 2010 Video presentation.

Con’t from the prev. post.. On the way outside(from the Band of Outsiders Presentation) I saw Grace Coddington!!! I wanted to talk to her but I was looking a mess with beads of sweat on my forehead.. After cooling down outside, I went inside to see if I could gather some words to talk to […]

Went over to Milk studios for the Band of Outsiders, and Shipley & Halmos presentations.. It was drizzling outside and there was a little drama at the door from people trying get inside from the rain…. But once inside.. It was just the opposite from the outside..???.  Outside was cool and wet.. and inside was […]

After a late night it’s chop chop, off to an early start at the UnitedBamboo show with Laura, SuChin…

Last weekend was pretty cool, I got to see what it’s like to travel like a literal rock star… A handful of Joe Hahn’s friends met up at his house to catch a ride on a tour bus down to the Epicenter Rock show in Pomona.. We loaded up the bus with a bunch of […]

The other day buddy John Hensley (Nip Tuck also pro motorcycle racer) and I rolled over to Alpine Stars for a day at K-1 Speed Go Karts.. K-1 is awesome, these go karts move.. and they are state of the art electric powered machines.. These little bad boys are soo fun.. If you haven’t checked […]

Some inspiration in designing the new Linkin Park hats..

The other day Joe Hahn and I had another design meeting with the guys from NewEra to produce some special Linkin Parks hats… This time around we met up at Joe Hahn’s house (Last time we rolled down to their design HQ in OC.). Here’s some NewEra hats that were thrown on the table as […]

Linkin Park performed at the Premiere of Transformers 2 in Westwood. This was a huge production, basically closing down a good portion of Westwood for the Movie premiere and the live performance of Linkin Park. Joe Hahn(Linkin Park) hooked up couple of passes to the event.. and it was all good in the hood.. The […]

On set of BoA’s new music video..  Baggy pants, diamonds glued to her face, and the side of her head in corn rows…..uuuuhuh.. Shorty can dance…

Buddy Bronques is in town and we get to catch up late night at an empty pizza spot.. But before we get to the pizza spot, I roll up to pick him up and he’s in a car talking to some girls… as soon as I get there and say hi, he kindly ends the […]

Buddy Rickey Kim and Maestro recently released this trailer that they shot little more than 6 months ago. Nice to see this start to come out.  Nice one guys. Via Rickey The Process (trailer) from Evil Monito Magazine

After watching the Angels and Demons movie I met up with Josh Madden and his buddy. We headed to the Anvil Movie opening at the Nu-Art. The Anvil Movie is awesome… Definitely  go see it and support those guys..(I want to say buy one of their 13 Albums..you’ll understand after seeing the movie..) They are […]

Went to a private Angels & Demons screening inside Sony Studio’s in Culver City. Before they started the screening a Big Brotha went up to the front and held up some night vision monocular and said we are watching you, no phones, no texts, no recording devices, and no photos doing so is against Federal […]

Heard that they closed down Hollywood Blvd for a Depeche Mode show… Met up with Joanne, Teresa, and Juanita at Teresa’s house in Los Feliz. We saw the thousands upon thousands of hard core fans already in line.. By 4pm the line for admission extended from Hollywood Blvd to Sunset at least fifty people wide, […]

Rolled down to Palm Springs for Coachella weekend.. Buddies, Josh Madden, Sky, and Timmy flew in from nyc to conduct interviews with bands who were in Palm Springs for Coachella…. Neran and I cruised down and met up with the nyc heads at Ace hotel.. 1) Josh in the mist of one of his interviews, […]

Went down south with Joe Hahn of Linkin Park to the New Era Design Office.  We took his Bat Mobile.. Worked with Mario over at New Era on some new hats…(will keep you posted) Here’s a pic of the wall of shame at New Era.. After New Era we went over to Suzuki and met […]

Dropped by buddy Joe Hahn’s (Linkin Park) studio… A kid could have a lot of fun over here…..

Special shout to all those to came out to our SxSW party.. Big thanks to our buddies from Think, thanks to JM for spinning.. good times… And thanks to the guys who jumped into the pool.. Considering how cold the pool was, that was awesome…. And an ultra big shout out to all the people […]

After the wonderful Breakfast Tacos.. Joel took me to a little secret spot.. The Serengeti of Austin…. No joke.. miles upon miles of Texas land with Wild Animals.. Shit was bananas.. We went off road’n for miles reaching Lakes and ponds with stocked fish.. Heards of Gizelles, Zebras, Giraffes, Turtles, Buffalo….all on private property, shit […]

Good ol buddy Joel del la Cruz was dope enough to pick me up from the airport.. We headed straight in town..  Met up with Hiromi, Kat, and Yasha for a beer and then headed to Beauty Bar for the You Tube party.. 2) Good ol buddy Mike C. (Hit + Run.) Rep’n..

Rolled up to BoA’s U.S. album release party/performance..  People say BoA’s the Britney Spears(At the height of her career minus the whole shaving the head, K-Fed thing) of Asia, selling over (eeh hemm.. )  34 million records as a young solo artist.. Wowzers… 1) Crowd forming.. 2) Cee-Lo, BoA, Farnsworth.. 1,2) BoA’s performing her new […]

Cassette after party was at Chloe.. Downtowns dopest little hot spot.. Big thanks to Mike, M, Belvedere, Tony, Kenny, Jared, Morgan.. 1) Josh Madden 2) Chau, Ly 1) Jenn, Claudine 2) Stas, Shannie 1) Hunter 2) Selina 1) Joanne, Kat 2) Mike, Errol 1) John, Rich 2) Andy

A little clip from our backstage lounge..

A huge thank you to W Hotels and Think PR for hosting a viewing of our new campaign and as well allowing us to present a selection of our new collection.. The VIP W Hotels back stage lounge was truly back stage of the tents in Bryant Park.. The W lounge was where VIPs/Celebrities(Justin Timberlake)/Press […]

Andre and Belvedere hosted a pop up club called Le Barron at the Bowery Hotel. Pure New York City.. 1) Mark Ronson on the wheels of steel.. Lindsay Lohan in the back ground.. 2) Sam Ronson on the mic.. Hunter in the background. 1) Daniel Merriweather killing it.. 2) Carol, SuChin 1) Laura, Hunter 2) […]

We’ll be hosting the Backstage VIP W Hotel Lounge at the tents in Bryant Park. If your in the Bryant park area.. please come by and take a break, have some drinks and a pop burger. We are presenting our new campaign. Monday February 16th 5-7pm W Hotels Backstage VIP Lounge Bryant Park Backstage Entrance […]

Rolled up to visit our Buddy Josh Madden and the kids from White Tie Affair.. Josh was styling the White Tie Affairs new video shoot.. While they were shooting the White Tie Affair video, the crew from Hills came on set cuz their friends of the White Tie Affair and next thing you know we’re […]

Went for a visit to Stash’s office, studio, warehouse.. The place is ill… Stash goes way way back.. He had us in stitches… calling out guys when they were just getting their teeth cut.. He’s sitting on a lot of history.. Nuff Respect.

Mark Franandez took us over to Kandisnsky’s studio….

After Omen. Mark Fernandez took us to this guys studio in soho.. Amazing Man Cave.. I was drooling.. Joe and him were talking shop. I never seen a studio quite like this.. It looked like you were piloting a sound ship.. and we were in the captains chair.. I asked him play something loud and […]

Imprint LA 2008:: A 1 day conference was with Kenya Hara-Art Director for MUJI, Sean Baptiste-Rock Band, Hiroshi Fujiwara-Fragment, David Wilson-Kangol, jeffstaple-STPL, Michael Kuhle-Lomography, John C Jay-W+K.. and many others. Below are a couple of pics of Hiroshi Fujiwara-Fragment, David Wilson-Kangol, jeffstaple-STPL, Michael Kuhle-Lomography, and John C Jay-W+K as moderator.. speaking on “The Cult of […]

To wrap up New York Fashion Week Think PR, Style 360, Metropolitan home and Showtime took over a 5 story 20 Million dollar house in Gramercy Park and threw a party… 1)Claudine Gumbel, Reshma Patel- Think PR 2)A closet.. 1) One of the bedrooms.. 2) Chair 1) One of the bathrooms 2) Butterflies flying from […]

Talked with Josh Madden and he was just getting off of work so we met up and headed up to the Condé Nast building to vist Eugene from Details.. Condé Nast don’t play.. that place is high security Yo… While talking with Eugene inside Details I saw the hallways lined side by side, racks upon […]

Went up to Complex Magazine HQ and paid a visit to Karlyn, Anoma, Kelly and crew.. Everyone seams to be up to some cool things.. Karlyn was editing a new segment featuring Krink.. And Anoma was working with complex photographer Matt Doyle on some really cool shots for the next issue.. Anoma was nice enough […]

Rolled up to the Oak party.. 1)Billy, Jennie, Ant 2) Mike, Friend 1) Steve, Morgan 2) Teresa, Anh 1) Paul, Ant 2) Colin, Joanne

After the show theres an after party and….

CASSETTE DEBUTS SPRING 09 COLLECTION AT NEW YORK FASHION WEEK Inspired by winters first thaw and the seasons symbolic new beginnings, the Spring 09 collections embody Cassettes own voyage and growth as a fashion force. After entering the scene with its formidable denim collection, the line has incorporated the fluidity of silk in its tops […]

Behind the scenes look into the maddness… Behind the scenes photos brought to you by Robert Hamada, Lisa Graham, Jennie and runway resources. . More behind the scenes photos from Mr.Kim, Bronques, MarktheCobraSnake,

The day of torrential down poor… Claudine was sooo kind to let us to use her Stylist Closet/ Specialty Boutique Caravan (91st and Park).. For the next 40hrs we used Caravan as HQ to work out the run of show.. 1)Ant having fun…2)Ant, Josh, Jae While we were indoors working out the cadence of the […]

Makeup and madness.. Josh bustin triple shifts.. He’s been workin at Epic putting his finishing touches on a record.. Then coming down to help us… Then going out and grabbing shoes and accessories for the models.. Sarah Munoz makeup stylist for cassette came up from Maryland to work with the make up crew to create […]

Rolled over to Nylon Magazine to meet up with Samantha.. and talked with our buddy Faran.. 1)Faran, Samantha. . After chilling at Nylon for a while had to go back to Think PR for more castings..

Valentino :: Rolled up to an Exhibit Honoring the man himself Valentino Garavani.. 1)Josh, Siki 2) The Legendary Mary J. Blige! . Josh and I then rolled up to the Waverly Inn to grab some grub. We were lucky enough to sit at the booth where Sting usually sits.. SuChin, and Laura was near by […]

Went uptown to meet with our head hair stylist. Sarah posing as model.. After our hair appointment we went down to Soho to style our outfits.. (Sarah modeling and Tara in the last photo.)

After castings and putting together outfits.. we were beat… We headed over to get some noodles down in LES then rolled over to Rob’s back yard and sat outside to make some game plans for the next few days..

Headed over to Think PR for castings all day..

Preping for our nyc runway fashion presentation.. 1st night in the city.. I met up Josh and Stas we went and got some amazing viggie food at Atlas. 1)Stas 2)Josh Then Rob Hamada, Hunter, Shannon and Alex came by so we rolled to another spot down the street.. Here’s pics of Shannon and Stas having […]

CASSETTE DEBUTS SPRING 09 COLLECTION AT NEW YORK FASHION WEEK Inspired by winters first thaw and the seasons symbolic new beginnings, the Spring 09 collections embody Cassettes own voyage and growth as a fashion force. After entering the scene with its formidable denim collection, the line has incorporated the fluidity of silk in its tops […]

We rolled up to Vegas on Monday.. After setting up at Project we headed over to one of the most yummiest Thai food spots around.. Then we headed over to The Palms Hotel. Our buddies from Crooks were throwing a party at the Hefner Suite. 1) Multi Room 2 Level Hefner Suite.. 2) DJ Alchemist

Stopped by to say what up to Josh at the Roxy.. He was spinning for FlowTv, DCMA, Wasted Space, X-Games wrap up party… It was a “Night in Hollywood”… Red carpet an all..Reporters from In Touch, Life in Style, People.. ect.. were there covering the event.. Heard.. Walle and Three 6 Mafia performing.. but had […]

White Tie Affair performance at the Roosevelt Hotel and the Cast of MTv’s The Hills was there to get down…. 1) Engineer 2) Josh Madden Dj’n 1) On stage Audrina and Lauren Conrad and the White Tie Affair. 2) Ryan wearing our Rude Boy tee.

In NYC for market.. Debuting Spring 09 at our new showroom Steven Alan and over at Capsule trade show. Cassette Spring 09 Femme