Perfect summer time hit… White cassette jeans in Complex Mag…. Shout out to the girls at complex..a gracious thank you, Kelly and Anoma..

Our buddy Joel Madden and his girl Nicole Ritchie came over for a little shopping at our studio.. 1) Joel’s outfit by cassette.. Photo: One of the vultures that followed them throughout their day..

The new WeHo Wednesday night hot spot.. Crown Bar…. Met up with Joel Madden, Nicole, Tal and Carey Hart.. Peep the vultures outside.. there were probably 15+ paparazzi out side in waiting.. It was even funnier inside, ummm I would say it was 17 to 1 girl to guy ratio.. 1) Carey Hart, Tal 2) […]

I broke the silence.. Our not so secret, secret spot.. After our press event we were starving.. so we rolled up to Taco Zone.. Suadero tacos.. Pure Love.. Alvarado and Sunset. Open Late…

Our buddy Andrea Westerlind has a beautiful show room called All That She Wants.. She invited us to parttake in the press event with that she had last night.. All That She Wants showroom space is amazing.. 4 story penthouse space in down town.. with a patio deck and jacuzzi outside on the rooftop.. Brands: […]

Kenny Mac stopped by today for a little lunch meeting.. He wanted some home town Mexican food.. I was like ohh word.. I got the perfect place for you.. We took the supercharged STS.. And we headed into the cut.. You know your in the cut when you see bars on all the windows, weight […]

The store opening for Rising Sun was this weekend.. The brand concept focuses on the golden yesteryears of denim and garments crafted with period-correct machines and methods. For the opening there was on display a once in a lifetime display of rare turn of the century denim garments and some 1930’s Hot Rods.. 1) Face […]

Footlong Development and FroLab presented Happy Feet.. Bobbito Garcia aka Kool Bob Love, Rich Medina, and Dj Rashida.. 1) Big Rich 2) Bobbito

Picked up Tal at the DCMA store last night on the way to the Nylon and Myspace launch party for Nylon’s new issue. 1)Scarlett Johansson on the Cover of the new Nylon. 2) Big up Santogold.. 1)Pat-Volcom, Tal-DCMA 2) Kyle – X games gold medalist, Casey. 1) There was a few stations of Rock Band […]

Charles Ray one ill ass artist.. born 1953, Chicago Illinois, USA. The artist lives and works in Los Angeles. The Broad Contemporary Art Museum @ LACMA. Firetruck 1993.. (Life size toy truck..) (not a medicom collabo)

Cindy Sherman b. January 19, 1954. An American photographer and film director of the office killer, best known for her conceptual self-portraits. The Broad Contemporary Art Museum @ LACMA.

Mike Kelly The Broad Contemporary Art Museum @ LACMA.

John Michael Basquiat The Broad Contemporary Art Museum @ LACMA.

John Baldessari a conceptual artist born June 17, 1931. California The Broad Contemporary Art Museum @ LACMA.

Jasper Johns Flag, 1967 The Broad Contemporary Art Museum @ LACMA. triptych

Robert Therrien’s Under the Table. The Broad Contemporary Art Museum @ LACMA. Your average person is as tall as the chairs seat..

Damien Hirst, British Installation Artist, born in 1965. The Broad Contemporary Art Museum @ LACMA.

Richard Serra: American Minimalist Sculptor, born in 1939 This is huge.. Solid Forged Steel.  The Broad Contemporary Art Museum. 1)Richard Serra @ the Broad LACMA 2) The Comme des Garcon store in Tokyo has a striking resemblance.

I’ve been meaning to hit up the new addition to LACMA, The Broad Contemporary Art Museum.. I’ve been hearing some pretty amazing things about it.. Our buddy Rickey said he went and rattled off a few names that were on view.. The Broad collection is a collection of heavy hitters.. Sad to say, the catalog/roster […]

Like Whoa again…. Alica Keys on the cover of this months Blender Magazine wearing black cassette denim.

Santogold is killing right now.. and she happens to be wearing our turquoise jeans….  

Got word that we were in the new WWD Denim In-Depth story.  Cassette got some shine on our rose color high waist jeans. Big up to Leila Baboi, gwan with your bad self..  1) Front page. 2)Cassette got a whole pager…

Justin Miller our buddy ol pal from DFA has saved us from the 80’s dance music thats been play’n in our studios lately.. (smile) HOT CHIP- Made in the Dark MIA- Paper Planes (Homeland Security Remixes) Shocking Pinks /Emily lcdsoundsystem – someone great Hercules and Love Affair Force of Nature – The Force Behind the […]

Maxim Magazine Hot 100 party in Paramount Studios.. The event was inside Paramount Studios. The theme was to bring a big apple feel to LA…. On tap was Hennessey Mojito’s, Chopin Vodka, Moet, Budwiser and all the yummy h’ordeurves you can eat.. 1) Megan Good and Billy. 2)Vince, Marisa Miller, Billy, and Milhouse 1)AnaMaria and […]

LA CONFIDENTIAL: YONE SOLO PHOTOGRAPHY EXHIBIT House of Cassette, Mighty Printing, and Evil Monito was pleased to host a solo show for Yonehara Yasumasa at the 523 Cassette experimental space. Yone is a revered photographer based in Tokyo, Japan. He has been featured in countless magazines over the last 15 years…Dazed, Eyescream, Ollie, Cool Trans, […]

Across the street legendary graffiti artist HAZE had his opening the same night as our Yone event. It was a family affair. Peace HAZE!! Big up yourself.

Nothing beats Spring and Fall in NYC.. After our Road trip down to Philla, Annapolis and DC. I had a day left to catch up on all the things nyc.. Had lunch (hand made soba) with John Lee from Theme.. 1)After lunch strolled over to meet cool cat Sage.. 2)Met up with Jared and girls […]

Cai Guo-Qiang is internationally acclaimed ill ass dude. Solo show at the Guggenheim nyc.

LA CONFIDENTIAL: YONE SOLO PHOTOGRAPHY EXHIBIT House of Cassette is pleased to host a solo show for Yonehara Yasamasa at the 523 Cassette experimental space. Yonehara is a revered photographer based in Tokyo, Japan. He has been featured in a variety of magazines: Dazed, Eyescream, Ollie, Cool Trans. His signature photography, often times portraying young […]

Road trip down south with me brotha man Josh Madden… We hit up Philly, Annapolis, DC.. Love Park Will Smith “summer time song” O.G. Philly Steak Sam-itches, cheese whiz yall.

We went to an amazing Semi Finals Western Conference Game 2. Lakers vs Utah 2-0. Kobe Bryant of the Lakers gets 2008 MVP. What a game..Lets Go Lakers!

Benji Madden have’n a stroll with his girl Paris Hilton.. 1) Cassette Tee :: Photo Credit: Some Paparazzi..

Hottest homegirl in Philly, Amanda Blank.. Killin it at Coachella.. 1,2) Red Cassette high waist shorts. :: Photos were sent to us by our dude Ant..  

Michael Jackson vs. Prince.. Soul Slam 3 @ the echoplex. You know when you’re on the dance floor and the DJ puts on your favorite Michael Jackson or Prince song and your like ahh dam, and the crowd gets all craze… Imagine hit after hit…. all night long.. Michael Jackson and Prince back to back. […]

Keep’n it (Echo Park) Local… with Dengue Fever. We’ve been mixing it up in the studio.. Lately we’ve been putting on Dengue Fever when our music selection has been getting repetitive. I have no idea what she’s singing cuz she’s singing in Cambodian… but it sure sounds nice, peep the youtube.. Thanks Rickey Loc, Sly, […]

Got an advanced DVD copy of Control.. If you know about this flick then you know about this, and you probably already saw it in the theaters. But if you missed it.. Keep your eyes peeled.. I believe it’s coming out of DVD soon. If you like Joy Division this movie is a must.. It’s […]

Yo, Theme has done it again, this month with Travel. In this issue you can find pics from the tip of Patagonia, Cambodia, Tibet, Antarctica, Vietnam, Norway, Cuba, Macu, Peru, India, France, shit all over the place.. Not only did they pretty much cover the globe but they also interviewed Dr. Leroy Chiao who has […]

Prince Respect: Prince is the man, he’s got swagger, style, looks, talent, and he’s got a catalog of music that lasts for days. Sheila E., Morris Day.. come on.. seeing them live is an experience. Prince knows how to tear up those guitars like very few people can(he used like six different guitars during the […]

Portishead Respect: Dark, classic rock with a modern feel, enough said. Beth Gibbons turned on the vocals, going head to head with the skilled Adrian Utley on Guitar.

Kraftwerk Respect: I remember break’n and pop’n in the streets back in ’83 and as soon as Kraftwerk came on.. It was on.. Battle time.. Kraftwerk – One of the most influential groups of the synth age. Kraftwerk’s show was unreal.. During the show you can just hear the origins of HipHop/Rap, Dance/Club, House, Techno, […]

Portishead playing at the Mayan in Downtown Los Angeles for an intimate rehearsal pre Coachella 2008. Thanks Benji.

Met up with our buddy Josh Madden a few times this week.. He’s been busy, DJ’n, styling, consulting, managing, all around hustling.. Caught up with him for a quick meal with some music industry folks. Sat across from Nick who turned me on to ‘The Fashion.” Nick also happens to manage The Fashion, thanks Nick […]

Concert In Hong Kong..Bong!!! My last night in Hong Kong.. I get a phone call from my man Omar, say’n I got an extra pass for you.. It was about eight when I end up finishing my last meeting. I had to go straight to the event and lo and behold, the timing was perfect. […]

Guangdong most populous province in China in January 2005, registering 79 million permanent residents and 31 million migrants who lived in the province for at least six months.The provincial capital of Guangzhou and economic hub Shenzhen are among the most populous and important cities in China.Guangdong is the country’s richest province with the highest total […]

  ANA Lounge; a clean place to rest(on nice sofas), catch up on work (free wireless internet), catch a complementary meal/drink at the soba-undon bar or at the sake bar, and if you wish you can watch some telly and watch some bullocks in the news.

Just got to Hong Kong to go over some of cassettes production orders for Fall 2008 and starting to work on some of cassettes Spring 2009 collection. . Hong Kong is straight up Blade Runner..

Bright sunny morning before heading to Hong Kong.

For my last night in Tokyo.. cool’d out at Yone’s studio (Creeps) after the members only Karaoke spot.. Yone’s studio is some what of a meeting place.. Really dope vibe, waves of cool peoples stopped by throughout the night.. We chilled out at Yone’s into the morning. Yo, for those who don’t know, Yone’s a […]

Check this out…..When traveling to Tokyo.. It can be a little intimidating at first.. Just try reading the metro maps.. It’s looks like a bowl of spaghetti. Different train lines going every where.. It could be hard to navigate even if you knew how to read Japanese.. Shoot, don’t even bother looking up there if […]

After meeting up with our distributors in Japan I met up with Yone. One of the illest photographers. The Terry Richardson of Japan. I first met Yone about 8 years ago in Tokyo… His been in the mix ever since. Producing and publishing countless magazines since I first met him. I got a chance to […]

On Sunday met up with artist Madsaki, fixed gear rider for life. Madsaki is one cool kat, he grew up in NYC, and during his later years in the States he got his hustle on as nyc bike messenger. He’s been riding fixed before it was cool. Madsaki took me to a sushi spot where […]

Tokyo’s Spring Cherry Blossom Festival/Season is a very special time. The Sakura (Cherry Blossom) can be seen in many logo’s throughout Japan from hotel logos, Murakami artwork to man hole covers .. During this season when it’s in full bloom you get to see the beauty, power and the fragility of the Sakura. The shear […]

Landed in Tokyo last night for the Spring Cherry Blossom Festival.. Sooo beautiful!! Millions of people out and about picnicking gathering under cherry blossoms throughout Tokyo. 1) Nakameguro River. …… More to come.

My Dude K-Mac (LV/MH) and Rickey Loc invited a small group for dinner. Kenny calls the night Politix As Usual. This months suspects, Erin (Apparel News), Raan (Apolis), Sal Masekela (E!), Jeff (Boost Mobile), Med (Roosevelt Hotel/Teddys), Dave Meyers (Radical Media), Tracy (Your Daily Thread), Cara (Atlantic Records), Theresa (Tease), Joyce (Entertainment Fusion Group), Melissa […]

More Flicks of the Spring ’08 Campaign Launch. Good Times, and Sweet Love…

Here, Here.. To all the beautiful people, all the magical energy, the positive vibrations,.. thanks for the good times, and the fun music, and the sweet Love… We had a Blast!!! Thank you for coming out to support our Spring ’08 Campaign Viewing. -523- *guerrilla popupshop opening later this week.. The night ended in a […]

Rode the 24″bmx a few blocks and finally got my locks chopped over at our buddy Ramiro Rodriguez’s spot. Ramiro Rodriguez is an awesome hair doer upper.. As seen on lots of celebs but recently he was the hair stylest on our new spring campaign. His place is sic. If you need your locks chopped […]

Keep an Eye out for others..

After we closed up shop at the guerrilla shop on Sunday. We hit up Taco Zone, simply the best suadero taco’s. Rumor has it that Taco Zone is rated the #2 suadero taco truck west of the Mississippi.. Don’t ask me how that anyone can account for all the taco truck’s. I can tell you […]

Our buddy Eug; Apple designer by day and DJ eug by night was kind enough to send us his latest release, #12. Nice one eug.. we’ve been playing it in the studio, when we need that music lift.. Live set coming to a city near you.. dj eug and montage.

You’ve probably heard about the great weather L.A.’s been having lately. What you’ve heard is all true. It’s been too good.. it sort of makes me think it’s about time for an earthquake to shake things up.. but in the mean time peep our sunsets we’ve been having. Epic yo!

Yohhh, Cassette Blue denim and Yellow denim featured in Nylon Guys Spring ’08 issue.  

Took the bike out today.. and went on a Sunday cruise..(it seemed like motorbike city..) Stopped by the class trade show, and then headed up pch for a little pre-sunset ride.  

Go Lakers!! Laker Fever.. Can you really test? Look at this line up. Ohhh dam, look out sun. Too many sports center highlight moments in this game.. Lakers spanked the heat..

One of the beautiful wonders of California. The California Poppy fields. A couple of photos I took a few years back cold chill’n, try’n to get balanced in the poppy fields.

Our homie Brendt from B.F.F. sent this cool story/short on our buddy Simone from Blonde Redhead. From Cool Hunting. “This video joins Simone Pace, best known as one-third of Blonde Redhead, on one of his vintage Italian motorcycles, from an East Village garage, across the Brooklyn bridge, to the band’s recording studio. Simone shares some […]

Heard it was going to be dumping this weekend, so we made a quick run up to Mammoth. The drive up to Mammoth is sooo beautiful. You pass by so many of the wonders of California, Death Valley, The Salt Flats, Red rock, The High Sierra’s, California Poppy Fields, Black Lava Rocks, Mono Lake, Convict […]

In preparation to shooting our campaign it was proving difficult to find a similar eyewear to cassette’s aesthetic with no visible branding.  The only company that came to mind was cult eyewear company Oliver Peoples.  Oliver Peoples has been a favorite brand of ours and for many celebrities for as long as I can remember.  […]

  . House of Cassette S/S 2008 — A Study of Movement in Quiet Space. For Spring/Summer 2008, House of Cassette continues from its past Fall/Winter 07 narrative of seclusion in winter’s bosom, to the open embrace of a winter thawed. When can Movement prove to be both Fierce and Beautiful? It is within these […]

Our dude Rickey hit us off with this clipping. He’s in Harper’s Bazaar Korea… Good Look Rickey. 1) Pictured Right. Rickey is rock’n our cassette tie dye sweater for the photoshoot.

Y’all hear about all the tow trucks lining up after the Laker game last night? Shit, there was a mad blowout Staples Center last night.. Haller. . I rolled up to the Laker game with one of the nicest ladies around Mrs June; a power house in the denim industry. We met up with Heather […]

A lot of people have a love/hate relationship for Las Vegas. At times I really like it, but the whole Magic/Project show experience can be a drag. Or is it that no one likes to work while in Vegas, maybe that’s it.. Nightlife during Magic is always crazy…. So, many places to go.. and so […]

Went to Mark Ronson pre-grammy party at the Roosevelt. Saw a bunch of homies, my man Cory straight kick’n it/ work’n with Santogold.

The Murakami show is literally around the corner from our studio.. I have been meaning to go since it opened.. When we heard that they were having a closing show, had to roll up to check it out..

Studied Streetwear By Erin Barajas L.A. designer Peter James Lee blends high design with street credibility to create Cassette, streetwear for the connoisseur. In a studio on a gritty Los Angeles side street Peter James Lee plays an unassuming fashion underdog. But, with his young designer streetwear brand, Cassette, hanging alongside Yoji Yamamoto and Yves […]

While I was on the plane back to L.A. I saw a photo Alicia Keys rock’n red cassette’s up in the inflight mag (I was bugg’n). “Like you’ll never see me again.” WHAT!/? Come on; Alicia Keys straight kills me with all her joints. You can guess “No More” is Every High School’s love anthem. […]