Author Archive

My Dude; John is for sure a brotha from anotha mutha.. John is staring in a Blackberry vid (click the pic of him). John and Jiae run Theme magazine. They are one of the keenest and sharpest couples around.. . They are always bringing the illest content from the coolest people making shit happen.. It’s […]

BlackBerry

Our dude Rickey recently came back from Korea. We caught up for a bit yesterday and he’s been telling me about his push for this year. He’s ready and focused…. Rickey’s on a mission. He’s been telling me about this boyhood from Korea. Some people have called him the Asian Sartorialis. Rickey was out hanging […]

Asian Sartorialist

A few months ago we got a call from the Miss America producers asking us to take part in their last episode, which was going to be the red carpet episode. They wanted to revamp the Miss America image and make it a little more relevant to today’s television market. They asked us if we […]

Miss America

Cassette’s in Bow Wow & Omarion’s ‘Hey Baby’ vid. 1) White Highwaist Cassette shorts. 2) Omarion is rock’n our Cassette Red denim.  

Hey Baby

Gwen Stefani’s Harajuku Girls rock’n our jeans. Looks like all the photos were taken in our hood. 1) Yellow Cassette’s 2) Cassette High Waist Cement Wash . 1,2) Turquoise Cassette’s

Harajuku Girls

1) Building on the left used to be an old wheat mill. The mill once used the water flowing through the canal to power grinder. Built in 1776 (Old as the U.S.). Travel a little further east past Bromley by Bow and construction is underway for Olympic games. 1) Historic building. Paul’s neighbor they share […]

1776

My last night in town; had a late meeting with a really nice director cat Giles and his assistant Kate over at the Shoreditch house. We met just a few hours before he leaves to South America for a month to shoot a new commercial. The Shoreditch house is a members only multi floor estate, […]

The Shoreditch House

Cassette Sweater and Cassette Denim

DNR

1) Walked down the famed Savile Row, and walked by some of the old famed tailor studios. Sadly it wasn’t all that I had thought it was gonna be. One major reason for the let down was right at the start of Savile row was the biggest Abercrombie I had ever seen. They turned a […]

W1

My first night stay was on Old Street in the Eastend.. What seams like L.E.S. of nyc.. Eastend is a little more diverse. You can find the NewRave kids, Rudeboys and Coolguys, all hanging around the way from each other.. A side note you know your in a good place if they have Kabab/Fish ‘n […]

EastEnd

This weekend in London was gorgeous. Was out all day and night. Check out amazing sunset on the river Thames. 1) Millennium Bridge 2) St. Paul’s Church

London Sunset

Enjoyed a stroll around the Sunday market and around Bricklane, in London’s Eastend. Bricklane on Sunday is wild, you’ll find loads of vintage shops and people hawk’n anything and everything they can.. Apparently this stems from an old ‘by law’ that states you can sell stolen goods between certain hours on Sunday. Ever since.. people […]

Bricklane

Arrived in London this morning. And shortly after I checked into the hotel long time buddy Paul Taylor came to pick me up to show me around. Haven’t been back here in a while. We walked around the East end. Headed over to Tower bridge and then walked over to the Tate Modern. Tower Bridge […]

EL-Oh, EL-Oh.

Just accross the street from the Sartorialist show was the 4 Friends show– Jean-Michel Basquiat, Keith Haring, Donald Baechler, and Kenny Scharf.

The 4 Friends Show

The Sartorialist had his opening for his photos this week.

The Sartorialist

Keep it real..Whats nyc with out the Fish.

The Fish

(capsule) is a new fashion event designed to bring the world’s most directional independent menswear designers, super premium street wear and lifestyle brands together under one roof for the very first time. Presenting a highly-edited capsule of collections from around the world, (capsule) reflects the look of the new consumer and presents a fresh approach […]

Capsule Show

This weekend was cool, aside from last min Capsule show preparations… BlondeRedHead played to a sold out crowd at Terminal 5 in nyc, a great way to wrap up their world tour.. Simone from BlondeRedHead arranged a vip table for us. After the show they had an after party at Bacaro near China town… It […]

BlondeRedHead

Just got back to LA and spent two nights at home. And now in nyc for the Capsule Exhibition. Landing in NY.

New York

Homie in Japan hit spotted cassette in Cover Mag’s February issue.

Cover Mag. Feb

Had a long layover in Narita airport, and like most people I dread long layovers.. Chilling at the airport made me really miss Japan. I haven’t been to Japan in a couple of years, and it crossed my mind to head down to Toyko for a quick lunch before my flight, but then told myself […]

The NRT

Hong Kong Jockey Club, Happy Valley.

Happy Valley

Been in China for a minute. Although Hong Kong is considered a part of China now. It’s good to be back in Hong Kong. My dude Andy Lee turned me on to the Hong Kong & Shenzhen Bi-City Biennale of Urbanism\Architecture. They counldn’t have picked a better place to hold the Hong Kong & Shenzhen […]

Refabricating City

Our dudes in Japan saw this article about cassette in Cover Magazine Japan. I think it says something like cassette being an indie fashion brand out of Los Angeles catering to the creative fashion community.

Cover Mag.

Man, China is on the come up. The Peoples Republic of China is so ill. This place is the wild wild west but in the east. Cash rules everything around here. There’s a fine line of anything goes, but just don’t get caught doing something stupid. A country of contrast. Overnight billionaires to people still […]

ChinaTown

Linked up with some of our LA homies Dennis, Rob, Emil, from Crooks and Hong Kong locals from the States Li-Ting and Arron. Lee-Ting and Aaron’s rooftop view. Cool’n out, having a drink.. 1)Li-Ting was kind enough to share some “hard to find sold out everywhere in Japan” chocolate goods. 2) We headed down to […]

LA Homies

Met up with Andy for a couple of Guinness a recently reopend Lei Dou. Andy’s friend was having a birthday party at Racks.. It’s was open bar and this guy(left) picked up the tab for his girl. Good look’n out my dude… While I was there people were handing out coffee Patron shots.. It might […]

Reverse Jet Lag

Happy New Year. Dawn patrol from Hong Kong.

HNY from HK.

Another 3am banger.. Shout out to all the people who came thru and brought their dancing shoes for the dance off’s.. That was great!! Special shout out to Dark Alley, Nate Day, Blu Jemz (Happy Birthday!), NoMsg, urthworm, roamzilla and to Pase Rock for jumping on the tables and having fun with us. Good times. […]

12/28

Got my Burton gear in the mail, team rider edition Custom (in black) with ics (infinite channel rail system), c60 bindings, pants, board bag, gloves, socks. Boots are on their way.. Ready to ride..

Burton

Stopped by Rickey’s place yesterday to say Merry Christmas and to see him befor he left for Korea. Old chap is gonna be gone for three weeks. We got a chance to catch up and did a little philosophysing. Before I left he said E. Haze wanted him to give me a numbered print for […]

E. Haze

The cassette crew and friends roll up to mammoth for our own 3day weekend. We all had a blast. Rode all day and played a little texas hold’em at night.. It was a perfect end of the year getaway to say thanks for everyones long hours and hard work in the office. Up on the […]

Mammoth

Just landed back in LA this morning. Headed into the office for a few hours as soon as I landed.. Then had to break out home to get some rest after the long journey home.. My rest only to be short lived so we could head out to watch Bjork’s last performance in the states […]

Bjork

Three new paintings to coincide with three of his newest toys.

Michael Lau

Fashion photographer Terry Richardson’s exhibition “From Rio to Hong Kong.” The show had a whole bunch of inflated tits, ass, and dudes holding their ding dongs. Here’s a couple… Life size Toy of Terry Richardson by Michal Lau

Terry Richardson : Michael Lau

1)Head shakin, DJ booth climbing Kid Millionaire, 2) Dj Darrel, resident DJ of the two most exclusive members only clubs in town.

HK Nightlife

Terence, a dear old friend of mine invited me over to have a drink and to check out his new flat while I was Hong Kong. He’s living in the penthouse on the 50th floor of a newly developed estate. Homie has his own private deck above his flat, perfect for year around bbq’s. Check […]

City Top

Andy and Kathleen invited me to dinner. I had thought we were going to just meet up at their flat and then go somewhere near by…I had no idea that Kathleen was going to prepare a wonderful home cooked meal. Very nice of you guys. It is so nice to have a home cooked meal […]

Home Cook’n in Hong Kong

The weather this time of year in Hong Kong is really great. You can actually wear a jacket. Pretty much as soon as I got into town I headed to a ‘Variety’ charity event (not trying to sound all posh) to meet up with a couple of buddies, Kathleen and Andy. The charity event was […]

Hong Kong Island

L.A.’s emerging punk scene from 1978 now showing at Bergamot Station at Track 16. Photographs by Ann Summa. —— Quoted from the poster. —— Los Angeles: Photographs by Ann Summa Ann Summa was returning from five years in Sierra Leone, Africa, and Tokyo, Japan when she landed in the mist of L.A.’s newly-born punk scene […]

Punks Jump Up

Visionaire, where fashion, meets art and concept. The pinnicale of print. Any offspring of Visionaire gots to be good… (V Magazine and V Man) In the new V Magazine Blonde Redhead is featured along with DaftPunk, M.I.A, The Rapture, Perry Farrell, Interpol and more… Simone from Blonde Redhead is wearing jeans, shirt and bandana from […]

V Magazine

It was a blast at the Cassette LunchBox event. The place was packed. It reached capacity early on with a great mix of people. There was your mix of hiphop heads, street kids, models chicks, to indie folk all having a good time. The energy was great. People started dancing on top of the booths […]

LunchBox :: Cassette

Todays errands… 1) Dropped off Oliver Peoples glasses we used on our photo-shoot to our buddy Pat. Check out their new site mosleytribes… 2) Stopped by Sal’s shop to pick up my new board.. finally got my old school Oj’II’s in.. 1) While at SLB I heard the call of the wild (my stomach). Went […]

Out of the Studio

It’s pretty cool sitting next to Prada and Gucci.. However who does Prada and Gucci represent? An old guy who wears a big silver belt buckle? Not me. Black it up cassette style.. Big up Eugene and the crew at Details.

Details

The guys at Refinery29.com are Defineding and Refinding Indie style. We got turned onto these guys a while back. The site is refreshingly focused, with lots of cool content thats not mainstream. A really great New Yorker’s look into whats cool out there. We recently got a chance to tallk about what influenced me as […]

Refinery 29

Spotted by Joanne. She sent this to us while we were in Vegas.. What would we do if we didn’t have Jojo looking out for us. ‘This way to hardcore’, says Vogue Nippon.. Thanks Vogue Japan! Pictured: Cassette Highwaist.

Vogue

We went up to Las Vegas this weekend for Vegoose. A special friend of ours was able to get us a couple of guest passes.. Vegoose is a Halloween themed Coachella in Vegas.   DaftPunk DaftPunk’s light show was unreal. Iggy and The Stooges M.I.A. MIA killed it.(cassette hearts MIA) She rock the house! (Literally) […]

Vegoose

Blonde Redhead had an outstanding performance to a full house at the Wiltern Theater last Thursday. They were nothing short of fantastic. They mixed it up by playing some old favorites aswell as songs from their new album 23. Simone’s drum-bass was clean, clear and body moving. Kazu’s voice was out of this world. Amedeo […]

Blonde Redhead : Wiltern

Our buddy Jojo from ny sent this pic. She spotted our high waist in this months Gisele mag. Cassette can be found in Loveless, Japan.

Gisele

Spank Rock on the cover of Fader. Spank Rock’s been Killing it lately. Check the photoshoot with Amanda Blank cool’n out in Philly. Amanda Blank rock’n orange cassette high waist shorts.

Faded

It’s been a along time since we had a free weekend at cassette. The weather lately has been perfect outside. When the idea of private secluded beach mixed with the idea of putting my hands n’ feet in the sand came to mind.. We were out…

Weekend

Anytime I get a chance to see a new Cirque du Soleil show I def. try to go.. I like some shows better than others but I am always inspired by how creative the costumes are and at what the human body can do. We went to see Coreto a Cirque du Soleil show thats […]

Corteo

We all went down to the Barry McGee aka Twist show at the RedCat gallery in downtown(Los Angeles). Twist is one ill cat. Big up, Margaret Kilgallen (R.I.P.) who also had a solo show there a couple of years back. Both shows equally as powerful. We’re huge fans of both Twist and Margaret’s work, have […]

Twist

Cassette is featured in Le Book. Le Book is geared toward people in the creative segment of the fashion industry. Le Book the ultimate fashion resource guide to the top photographers, models, make up artists, hair stylists, photo studios and fashion campaigns .

Le Book

Rob, old friend of ours is in Paris attending shows for fashion week. He was telling me about an exhibit he saw with exquisite shoe maker Christian Louboutin and picture film maker David Lynch, both of whom have a cult following. Christian Louboutin and David Lynch worked together on a show called Fetish (shoe and […]

Fetish: Louboutin and Lynch

Happy Birthday shout to John (Oliver Peoples, Paul Smith, Mosely).

Samantha & Mark Ronson

Our girl Victoria sent us these pics today. Thanks Victoria. These girl are 26 and have been getting alot of press lately. The tickets have been selling out when they preform. Their on their fifth album titled “The Con”. 1) Cassette Mercerized Stripe Polo.

Tegan and Sarah

1)2nd model from the right wearing our Siouxsie Sioux tee. 2)Middle model wearing our highwaist short in Pink Rose.

WWD Project

Our buddy Joanne from NY sent this to us, our femme black cape pictured in the new Nylon. Special thanks Kate and crew at Nylon.

Nylon – oct

Our Femme Highwaist jean spotted within designer skinny section in the new Gisele Magazine (Japan). Our Highwaist can be found at our favorite shop in Tokyo, Loveless.

Gisele – Oct.

Sup Lil playa…

Good ol Days

Cassette Homme can be found in Barneys New York on Madison and in Barneys Beverly Hills. Cassette in Harvey Nichols U.K. and Hong Kong.

Fall 2007

Summers coming to an end and our mind has already been on this years snow season. Can’t wait. While at project, I met up with Erika an old friend that now works for The North Face (Supreme X NF jacket,- that was her). We got a chance to catch up and talk shop at our […]

The North Face

The Rose Bowl, flea Market was this weekend.. And our buddy Joanne was in town from nyc to “shop LA” and “walk” the Rose Bowl. It’s almost comical how many familiar faces you’ll see walk’n the rose bowl. – Joanne saw some old friends from nyc, that was in town to speak at the Getty.. […]

Rosebowl

The skate, surf trade show mecca, ASR was this weekend. Jae and I drove down for a evening in down town San Diego. We heard our old buddy Styles was spinning with Just Blaze at the DC :: Ten Deep :: New Era party. Our girl WendyCity was also down for ASR. We rolled out […]

Street scene – ASR

We has some great interns this summer. One of which was Aimee Santos. She’s now back in school still has time to keep us up to date on who’s wearing our jeans.. Aimee spotted Fergie sport’n our purple high waist denim. We miss our little Aimee Santos…

Fergie

Valet practically shutting down the street, champagne all around, and some of the best hors d’oeuvres ever…. Martin Margiela store opening in Los Angeles / Beverly Hills. 1) Inside, 2) James 1, 2) Projection outside. The beautiful ring piece.

margiela

While at the show I got to meet up with some of the nice guys over at Stone Island. While we were talking, Alex from DNR stopped by the stone island booth and wanted to take pictures of their bags and such.. I kindly got out of the way so they could handle their quick […]

DNR

Our buddy Josh K. was at the airport in route to Las Vegas for the Magic/Project show.. He said he was talking to a honey and she asked what he did.. He said I rep cassette… And she said, ohh, wait, you might want to look at this.. and handed him the new OK weekly. […]

OK

Got a texted whilest at dinner.. saying “it’s going off.. come over…” Spank Rock, Pase Rock and Santogold rock’d the house at the Bellagio… 1)Brandon, Shannie 2) James, Dawn

Whut whut…

David y’ Marcella of Kangol played dinner host Tuesday night, Rickey, Sky, Anne-55dsl, Bradly-Complex, Jared/Chris/Jia-Nylon Magazine and myself. While the cassette crew was back at the suite jumping it off with Wendy City on the tables.. We all meet up later over at the Bellagio to watch Spank Rock, Pase Rock and Santogold perform. This […]

David y’ Marcella

Stashes and stashes..

This season the gathering for Bespoke III came in three parts (Bespoke II Last season). Part 1, A private dinner with an open bar. Part 2, after diner private party again with an open bar. And part 3, a relaxing day spa treatment. There was a lot special invited guests at dinner, here are some […]

Bespoke III- Dinner

  Talked with the nice people over at Grooveeffect.com Check out our little Q&A session.

Groove effect

There is something about journals that lends it self to honesty. A personal journal is often a place where one jots down new ideas/techniques, notes to self, sketches, words, or cut out pictures/collages.. In the new issue of Theme magazine John and Jiae reveal a private look into the journals of some of todays well […]

private journals

I am glad we are using some of the best people in the industry. Here’s a few behind the scene photos on how we assure our quality control. 1) Lab dips. 2) Color fastness. Super bright light that is suppose to duplicate the effects of sunlight in a short period of time. 1) Oven 2) […]

quality control

DJ AM spotted sport’n our TDF tee. Spotted by none other than cobrasnake.

in the mix

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